what's the next big thing - a training for broadcast professionals
DESCRIPTION
After NAB last year, I was wondering what would be the next big thing for the Media Industry. The Software revolution is now pretty much done - it is everywhere. So, what’s next? I started researching... I read a lot, reviewed what is hot and how they may affect our industry. I decided to base today’s talk on the 2012 Gartner Hype Cycle for Emerging Technologies published in September 2012. I review the main technologies that are being introduced and I define how it may apply to Broadcasters, Broadcast equipment manufacturers and Broadcast Transmission specialists as well as for Local Access Providers. I give examples for each of those industry, how the new technologies may influence the future 10 years and what they should investigate for their enterprises.TRANSCRIPT
What’s the Next Big Thing?
A training for Broadcast
Professionals
MJ Drouin, VidTrans 2013
Los Angeles, 13/02/26
Biography: MJ Drouin• For the past 3 years, I am Director of IT and Marketing teams as well as Customer Solutions
and Network Evolution at Aldea Solutions.
• With 20 years of Media experience, I lead technical teams of up to 30 people and 3 managers to deliver most aspects of the business - Operations, Customer Services, Costing & Pricing, Information Technologies, Vendor & Project Management, Engineering, and Procurement. I developed expertise in managing cable, wireless, satellite, transmission, engineering and software development. I worked at Bell, Teleglobe, Intelsat, CBC and as an expert consultant.
• Professional Engineer, Masters in Technological Management, ITIL foundation, PMP
• Extensive experience in speaking since the 90's (ouf!), subjects were always a mix of technologies, commerce and management (http://www.slideshare.net/mjdrouin)
– Past engagements were: Extreme event management (2012), Introduction to File-based workflow (2011), Cloud Computing training for
Content provider (2011), My video is a file, now what? (2010), Service Oriented Architecture (SOA) (2010), Pitfalls of software development: What every executive should know (2009), 8 weeks on Twitter: I love it! (2009), The Future of Broadcast Archive
Systems (2008), DVB-H: Video over IP goes Wireless (2006/2010), HDTV distribution (2005), Video over IP (2004) and, Several broadcast technical training (1994-1998): Video 101, Digital Video and Compression 201, Video testing techniques 301.
• http://www.linkedin.com/in/mjdrouin
• http://twitter.com/mjdrouin MJ Drouin, VidTrans 2013 2/22
Introduction
• 10 years ago ���� Predicted SW everywhere
• Today ���� SW in car, in dishwasher, power cord, etc
So, what’s the next big thing for us?
MJ Drouin, VidTrans 20133/22
Summary
• Introduction
• Gartner Technology Hype
Cycle
• How will it affect us, really?
• What are the Opportunities?
• Conclusions
�Crowd sourcing
�Big Data & Cloud
�Information
�Consumerization
2013/02/26 4/22MJ Drouin, VidTrans 2013
The Gartner Hype Cycles
MJ Drouin, VidTrans 20135/22
1995 Technology Hype Cycle
MJ Drouin, VidTrans 20136/22
2012 Technology Hype Cycle
MJ Drouin, VidTrans 20137/22
How will it affect Broadcasters?
Local Access
Providers
Broadcaster
Advertisers
Viewers
$
$
$
$
$
$
MJ Drouin, VidTrans 2013
Ads
Info on viewers
Web Subscriptions
9/22
500B TV Market, New Battlefield for
Internet Companies
MJ Drouin, VidTrans 201310/22
500 Billion?
MJ Drouin, VidTrans 2013* Forbes, Sept 2011
11/22
How will it affect
Broadcast Manufacturers?
Consumer
Product
Manufacturers
Broadcaster
Broadcast
ManufacturersNon-traditional
Equipment
(Telecom, IT,
Integrators)
$$$
$
$
$
Other Web &
Content
Producers$$$
Broadcast
EngineeringJan 2013
IP
MJ Drouin, VidTrans 201312/22
Convergence example: IT
MJ Drouin, VidTrans 2013* zdnet Hinchcliffe Blog
13/22
How will it affect
Video Telecom Providers?
Telecom
ProvidersBroadcaster
Video Telecom
Providers Web, Mobile,
Non-real time
Services
$$$
$
$
$
Other Web &
Content
Producers$$$
HD-SDI
IP
Local Access
Providers
Viewers
$
$
$
MJ Drouin, VidTrans 201314/22
Local Access Providers
• Saturated ecosystem
• Newcomers
• New technology
• New access points for content
MJ Drouin, VidTrans 2013 * Forbes, Sept 2011 15/22
Information Opportunity
• Become an Information Leader
– Information
TECHNOLOGY?
– or
– INFORMATION
technology?
2013/02/26 16/22MJ Drouin, VidTrans 2013
• Take
advantage of
what you already have to make
something
different!
MJ Drouin, VidTrans 201317/22
Big Data Opportunities
MJ Drouin, VidTrans 2013
* IDC Predictions, Nov 2011
18/22
Audience Data Management
MJ Drouin, VidTrans 201319/22
Crowdsourcing Opportunities
MJ Drouin, VidTrans 201320/22
MJ Drouin, VidTrans 201321/22
Conclusion
• Times of change!
• People-driven opportunities and new paradigms
• Question the Status Quo
FOCUS, CONNECT & LEAD THE CHANGE
MJ Drouin, VidTrans 201322/22