where is your profile - mati workshop 2015
TRANSCRIPT
@shari_pw
@shari_pw
Who Am I? Digital Marketing
Consultant – loves getting hands on with startups
I love baking! It’s therapy. I dislike doing dishes and am forever looking for the perfect bag…
@shari_pw
5 Reasons
1.Business Opportunity2.Brand Building 3.Marketing 4.Knowing your customer 5.Measurability
@shari_pw
Twitter, LinkedIn, Facebook, Instagram, and Pinterest— each of these social media platforms might as well have different audiences with different expectations.
@shari_pw
Who are they? How old are they? What do they like? What don’t they like?
What do they need – solve their problem Where do they spend their money? Where do they hang out (online and offline)?
People
My Name Is And I Am….
@shari_pw
What Does Your Business Need? Bring users into your
website /blog/listing Credibility - Visibility Build brand awareness on the
web Stay connected to your
audience Customer service Bottom line: Increase your company sales
@shari_pwMulti Channel
Rent and Own
Technology
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You are Not Required to Be on Every Platform Out There!
@shari_pw
Where to “Profile”
A personal website - Your Own Place on the Web LinkedIn - Your Experience and Endorsements
Online Instagram – Visualize your brand Pinterest – Drives targeted traffic to your website Google+ - Conquering Search and Social at the
Same Time Twitter - Making Waves in 140 Characters or Less Facebook - Keep it family rated
@shari_pw
Own Your Real Estate Website: This is your most
important digital channel and the place where your online clients will learn the most about you.
Easy to understand content needs to be updated regularly with the whole site mobile optimized too, meaning it can be viewed on any device.
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Basics
Website description – clear Landing pages should have one clear idea and a
call to action Testimonials – Media references Amazing images – Strong Copy! Important information above the fold Responsiveness SEO – titles, meta description, headings, image alts
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Make it Easy
Bulleted Lists Short Paragraphs Subheadings Numbers & symbols (see what I did there?) Bolded Words (Things in parenthesis, even unnecessary
things) Periods. In. Random. Places.
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Content Marketing
Create a blog. Write about a specific area Don’t post about yourself but about what you have
learned Quality over Quantity Post regularly – pick a schedule Create guides, mini books – it pays off! Reuse your content on other platforms – blogs to
SlideShare or YouTube Create a mailing list for people who read your blog
@shari_pw
“Social is how customers hear about you,
search is how they find you, and content is how they qualify
you.”
@shari_pw
@shari_pw
Really – How?RESEARCH LISTEN FOLLOW GO Research – which social media
platforms will work for you (Facebook – LinkedIn – Twitter – Pinterest- Website – Blog- App).
Research, Listen and understand (listen to what your target is saying about your business, understand who's talking about you and who is not.
Follow people of common interests – start a discussion – share content that your target audience will find useful hit them in the gut with emotion.
Go!
@shari_pw
53% of people on Twitter recommend products in their Tweets
90% of people trust online recommendations from people they know
Don’t make assumptions on what the client wants
Know your competition Scale MEASURE
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Research
GREAT TOOLS Google Analytics Google Adwords Keyword planner Google alerts Social Mention Twtrland (Klear)
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Which Social Network Drives the Most Traffic?
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Where is your Blog?
B2C companies that blog generate 88% more leads per month than those who do not! (source: Hubspot)
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Twitter 42% of companies have acquired a customer via Twitter” Twitter is not a technology, it’s a conversation and it’s happening with or without you! Use your real estate – cover image, bio, short description, call to action, links, custom
background Include keywords in your bio (a word that reflects your business) 160 Characters
@shari_pw
@shari_pw
@shari_pw
Who do you want to talk to? Who is your target market
Where do they live How old are they Family status Hobbies Industry Financial status
@shari_pw
Facebook Get found! Connect and engage Create Engaging CONTENT Create a community Promote Customer service Be interactive, fun and helpful, give
tips, advice that are related to your product or service
Give! Perks – fans love perks! Industry News – keep everyone
updated about the niche Measure!
@shari_pw Facebook - Prepare a budget
Ads! It’s the way to go if you want your FB Page to show up on the news feed!
Different types of ads: Likes Engagement Events and RSVP Landing pages
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Talk to People
Join groups and communities Search for influencers Search Hashtags
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Google +
It isn’t just another network – it’s Google! Communities Search Results In many industries (e.g. technology, traveling, business,
marketing), it’s definitely worth investing your time in building up your Google Plus account.
It is a valuable connection and reputation building platform. Google Plus, like any other platform can bring in valuable business relationships, citations, traffic, brand exposure etc.
@shari_pw
@shari_pw
Design Images to Grab Attention Lighting and filters ++++
Tell a Story Add Relevant
Hashtags Use a Call to Action
https://instagram.com/p/39OA7ew0Ya/?taken-by=petitgateau1
@shari_pw
Let’s Build Your Profile
Consistency is a key part of recognition and success. Use your company’s traditional logo or a variation of its design for each of your social profile pictures to maintain online brand recognition.
Choose your fonts and colors carefully!
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IMAGES Up to 90% of information transmitted to the brain is visual, so it’s no surprise that people respond well to great design.
Source: Social Media Examiner.
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Let’s Build Your Profile
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Where is your Branding Book?
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Images Rule
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Use Canva.com
You can thank me later…. You’re welcome!
@shari_pw
Writing a Profile Keywords While this could actually be folded into the previous point, its importance warrants one all of its
own. Keywords are the key to maximizing your bio through SEO, or search engine optimization. Good keywords means more people will find your bio.
Length Not all social media bios provide you with the same amount of space. As such, creating bios in
different lengths will ensure that you have each site covered effectively. Check…and Recheck! Nothing screams unprofessional more than a misspelled word or incorrect punctuation, in terms of
the business world. As a result, never post your bio until you have had the chance too look it over and make sure there are no mistakes. As stated previously, given how many people are vying for the same business, you really do only have that one shot to make a good first impression.
A killer social media bio is an excellent way to get your foot in the door in today’s connected business world. Have a suggestion on how to write an even better social media bio? Let us know in the Comments section below!
- See more at: http://growingsocialmedia.com/write-killer-bio-social-media-profiles/#sthash.IN3DPUld.dpuf
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Cheat Sheet
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Take AwayTwitter Build Relationships Listen for comments about
you Respond to comments Ask questions Post links to things people
would find interesting ReTweet messages use it for Customer service Don’t Spam
Facebook Give it away! Don’t automate
everything! Use images and video Check your insights
often
@shari_pw
Blog Objectives• Increase brand awareness• Increase thought leadership throughout your industry• Encourage comments and engagement• Lead generation through blog subscription• External linkingAction Items√√ Choose managing editor to own the blog√√ Choose a blogging platform√√ Create an internal blog evangelist program to getemployees to contribute√√ Decide on a weekly cadence√√ Recruit guest bloggers√√ Add social sharing icons√√ Add a Tweet This button√√ Promote each blog on social channels
BLOGKey Metrics• X number of posts• X number of bloggers• X number of social shares• Audience growth—unique and return visitors• Conversions• Subscriber growth• Inbound links• Directory listings for infographics• SEO improvement
@shari_pw
Twitter Objectives• Brand awareness and engagement• Lead generation or customer acquisition• Share a mix of relevant links, blog posts, and engaging content• Segment influencers and create lists• Communicate issues from social media to support team andensure follow-up• Listen and respond to relevant conversations• Build reputationAction Items√√ Utilize promoted tweets and pinned tweets√√ Set up Twitter Lead Generation cards
Key Metrics• X number of posts• Followers• Mentions• Retweets• Number of lists• Hashtag usage• Influence of Twitter followers• Lead generation orcustomer acquisition• Referring traffic• Favorited tweets
@shari_pw
Google - Pinterest GOOGLE+Objectives• Brand awareness and engagement• Lead generation or customer acquisition• Share a mix of relevant links, blog posts, and engaging contentAction Items√√ Optimize for SEO and set up Google √√ Create and promote upcoming events√√ Utilize Google+ hangoutsKey Metrics• X number of posts• Google+ circle adds/follows• Google+ mentions• Google +1• Referring traffic
PINTERESTObjectives• Brand awareness and engagement• Lead generation or customer acquisition• Share a mix of relevant imagery—both brand-related and funAction Items√√ Create boards leveraging both content and company culture√√ Follow other businesses, thought leaders, customers, and partnersKey Metrics• Pins• Repins• Followers• Purchases from pin• Referring traffic
@shari_pw
YOUTUBE, VIMEO, VINE, INSTAGRAM VIDEO, LIVE STREAMING (MEERKAT)
Objectives• Brand awareness and engagement• Viral sharing• Showcase company culture• Post product videos and demos• Create a video series to shareAction Items√√ Determine ownership of video execution√√ Choose a production agency√√ Determine distribution channels√√ Create social strategy for promotion√√ Get customers, partners, and influencers involved in video creationKey Metrics• Views• Shares• Referral traffic• Pages ranking on key terms from YouTube
@shari_pw
Get a Smartphone.
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Let’s Review Start with Business
Define your Business Set your goal Who are your customers Marketing and messaging Social Media Find your Audience and Listen Who are your influencers Create a content strategy Implementation Measure and Improve
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Resources and Thanks http://distributedmarketing.org http://www.marveo.com http://blog.hubspot.com/ http://pandodaily.com/2012/12/25/the-best-online-ads-of-2012-werent-ads/ www.dove.com www.nike.com http://growingsocialmedia.com/
@shari_pw
You Can Find Me Here:
www.Shar-i.com About.me/ShariWrightPilo Twitter: shari_pw Facebook/shariwrightpilo Pinterest: https://www.pinterest.com/shariwright/ LinkedIn: il.linkedin.com/in/shariwrightpilo/ Email: [email protected]
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Thank You