WHITE ROSE CENTRE FOR EXCELLENCE IN THE TEACHING AND LEARNING OF ENTERPRISE

White Rose CETL enterpriseA three-way partnership with the University’s

of York and Sheffield to– Help students to learn about enterprise

through their degree programmes– provide students with options through practical

placements – enhance and stimulate extra-curricular learning – offer an option for channelling enthusiasm and

motivation into reduced risk start-up activity

What is Enterprise?enterprise - having an idea, and taking advantage of the opportunities to make it happen

Being enterprising doesn’t have to mean starting up your own business. You can be enterprising in all areas of work and business which will help further your career……

What skills and attributes do I need

to be more enterprising?

Passion and Vision Communication Skills Organisation and Planning Networking Team-working Making an Impression Adaptability

Blue sky thinkingBlue sky thinking

coming up with a host coming up with a host of ideas without being of ideas without being

restricted to what is restricted to what is practical.practical.

Enterprise Zones

• Meeting Rooms

• Teaching space

• Social space

• Enterprise research space

• Networking for staff and students

• Support and Advice

Two styles of learning delivery: embedded in the discipline cross campus service delivery

Embedded module:• Skills developed in the context of the discipline• taught by academics in the discipline with a

strong link to materials

Service teaching module:• Taught as a generic experience • Classes have multidisciplinary students

Embedded learningBite size or module

• Two hours

• Two weeks

• Module

• Year

Embedding generic skillssoft hard

• Working in teams• Creativity• Project planning and

management• Presentation skills• Managing meetings• Problem solving• IT skills• Time management

• Business research• Nature of business• Personal strengths

and weaknesses• Marketing• Product design• Financial awareness• Production matters• Legal issues

Embedded learning

over 50 projects at Leeds

• Commercial company management and entrepreneurial skills for future leaders in the construction industry - Engineering

• Development of a pack of learning material to support entrepreneurship in the curriculum – Nursing

• The development of scientific consultancy skills - Earth Sciences

• Enterprising intrapreneurship - Geography

Cont:• Enterprise Module in Continuing Education

- Continuing Education• Innocence Project – Law• Starting a specialist practice – Dentistry• Enterprise for Historians - History• A Sports Car and/or médecins Sans

Frontières: Being Enterprising - Medicine• Cross campus elective modules:

• LEED1110 Exploring Social Enterprise• LEED1120 Leadership, Innovation and Creativity• LEED2110 Skill Build for Enterprise

PlanPractice

Think

Plan Skill

development

Practice

Theory

Plan

Think

1

2

3

Report writing

Is thinking = reflection?

Arts - Soc Sci – Sci Styles

How businesses work in my discipline

• Researching and exploring practical examples of the discipline as a business

• Potential for placements

• Some real action – English module:

Producing a poetry book

At York - BA English - The Culture Business

Aim: to foster a critical understanding of the relationships between literary culture and business

Objectives: by the end of the module you will be expected to demonstrate:

• Knowledge of some of the ways in which business has shaped the history of literature from the 19th century to the present day

• An understanding of how particular writers have responded to the demands of the market place

• An understanding of the relationships between culture and money in a modern cultural institution

• An awareness of enterprise and its role in the cultural industries today

Electronics (Poetry Book Production) module

• Investigation into a real product or technology - Real ‘Owner’

• Team activity• Self-study• Extensive web-based support resource• Weekly tutorials (process)• Ad hoc meetings with ‘Owner’

Over two terms

• Confidentiality Agreement with ‘owner’• Researching The product / Technology

– What is it?– What does/can it do for which customers– Competitive & Substitute product analysis

• Market Analysis• Realization of Proposals• Financial Appraisal• Overall Business Plan

Leeds – Business Plan Final Year Module

• School of Environment

• Final year module

• Researching potential green business

• Building the business plan

Funding available• Between 1k and 8k• It needs to be spent• All disciplines, all levels

Ideally proposals allow students to understand more about:

• Having ideas• Do something about them• Take advantage of opportunities• Make things happen

Enterprise skills depend on the disciplineEnterprise skills depend on the disciplineOur interpretation is flexible!Our interpretation is flexible!