Who Are Our Members?

August 2012 - Regional Leadership Conference - Atlanta, GA

Tom Milnes - AIAA Membership Committee Chair

Who Are Our Members?

• A fundamental question in designing a successful program year!

• Answers Come From▪ Institute Wide Data▪ Section Only Data - Data Maker Reports

AIAA Institute Wide Membership Data

Sources of New Professional Members

Source FY10 FY11

Conferences 16% 23%

Courses 1% 1%

Student Upgrades 9% 21%

Web 35% 23%

Rejoins 30% 26%

Direct Mail <1% 0%

Sections 0% 0%

All Other 9% 6%

Sources of New Professional Members

Source FY10 FY11

Conferences 16% 23%

Courses 1% 1%

Student Upgrades 9% 21%

Web 35% 23%

Rejoins 30% 26%

Direct Mail <1% 0%

Sections 0% 0%

All Other 9% 6%

Members by Age (median age = 51)

17% of the members are young professionals (age 35 and younger)

Continuous Years of Membership

Continuous Years of Membership

Over 50% of Membershave 10 years or lessof continuous membership

Mid Career Professionals Discover or Rediscover AIAA!

Degree

Discipline

AIAA Section Specific Information - Data Maker Reports

Data Maker - Getting There!

• Go to the Region and Section Website at:▪ https://info.aiaa.org/Regions/default.aspx▪ Click on your Region and then on your Section▪ Sign In with your My AIAA Credentials

Data Maker - Sign In

Data Maker - Location on Section Website

Data Maker - Web View

Data Maker - Information Available

• Information in Data Maker▪ Name▪ Location - Organization, Address▪ Contact Info - Email, Phone, FAX, Don’t Email▪ Member Statistics

Grade, Date of Birth, Join Date, Rejoin Date, Expiration Date, Years as Member, Section

▪ Professional Interests 1st, 2nd, 3rd Choices

Data Maker - Key Information

• Information in Data Maker▪ Name▪ Location - Organization, Address▪ Contact Info - Email, Phone, FAX, Don’t Email▪ Member Statistics

Grade, Date of Birth, Join Date, Rejoin Date, Expiration Date, Years as Member, Section

▪ Professional Interests 1st, 2nd, 3rd Choices

Location

• Location of your members is critical!▪ If there is a major employer in your Section, with

public access, have most of your meetings there! But do move around occasionally

▪ Establish Chapters within your Section for local concentrations of members Aberdeen Chapter of Mid-Atlantic Section Patuxent River Chapter of National Capital Section

Email Address and “Don’t Email”

• It is possible to enter an email address in AIAA’s My Information and select No for “E-mail me AIAA updates and information” ▪ My Advice: RESPECT THAT CHOICE▪ Best Practice: Filter EXCEL table to only have

“Do not email is Checked?” = No

Grade

• Not an Issue for Normal Events▪ Elections

Only Honorary Fellows, Fellows, Associate Fellows, Senior Members, Members, and Honorary Members may vote

▪ Targeted Events Teacher or Student Only events

▪ Best Practice: Filter by Grade for Special Events

Date of Birth

• Only way to identify Young Professionals (Aged 35 and under)

Section Identifier

• Data Maker includes Regional Officers and AIAA Staff assigned to your section▪ Normally you will want to email them information▪ But sometimes not

Election Ballots Candidate Endorsements …

Best Practice - In these cases: Filter out non section members

Professional Interest Selections

• 1st, 2nd, and 3rd Choices available• Your key guide in planning your yearly

program• Best Practices

▪ Concentrate on PIS that constitute the majority of members - determine a dividing line

▪ Consider events that combine the most popular PIS▪ But be open to “eye catching” events

Summary

• New Members Come From 4 sources▪ Conferences, Student Upgrades, Web, Rejoins▪ If you hold events that interest them they will become

permanent members

• Three Primary Target Age Groups▪ Young Professionals, Mid-Careerists, Retirees

• Three Educational Groups▪ PhD, MS/MA, BS/BA - Both AEs and non AEs

• Data Maker is a Critical Tool for Planning Your Section Program with Lots of Good Information ▪ Location and Professional Interests of Members