who sets the news agenda
TRANSCRIPT
agenda?Which media sets the
Which media sets the news agenda?
cares
who
?
Which media sets the news agenda?
there’s no news
cycle
Which media sets the news agenda?
Social almost always breaks news
Twitter has really helped the Guardian – we’re at the heart of us breaking news. Twitter is the fastest way to break news now. So core to what we do and core to what we do on a daily basis.Andrew Miller, Guardian News & Media CEO
Which media sets the news agenda?
of Twitter users follow a professional news account64%
Source: YouGov (SoMA), 2014
Which media sets the news agenda?
10%follow both a
General News & a Journalist
account
13%follow both a Journalist &
a breaking news account
8%follow both a
General News & a Breaking News
account
29%follow all 3
22%follow only a Journalist
account
7%follow only a General News
account
11%follow only a
Breaking News account
Journalists General News
Breaking NewsSource: YouGov (SoMA), 2014
Which media sets the news agenda?
Our competition is the audience. Everyone now is a journalist.Sheila Coronel, dean of academic affairs, Columbia University Graduate School of Journalism
Which media sets the news agenda?
40%of journalists said
social media is very important to
their work
Source: Indiana University School of Journalism, 2014
Which media sets the news agenda?
40%of journalists said
social media is very important to
their work
1/3said they spend up to 60 minutes
each day on social networks
Source: Indiana University School of Journalism, 2014
Which media sets the news agenda?
Blogs by other journalists
Microblogs (Twitter, etc.)
Blogs by citizens
23.6%
53.8%
Crowd-sourcing (Wikipedia, etc.)
22.2%
Audio-Visual SNS (YouTube, etc.)
20.2%
Professional SNS (LinkedIn, etc.)
10.6%7.1%
Types of Social Media usedPercentage of Journalists who use “regularly”
Source: Indiana University School of Journalism, 2014
Which media sets the news agenda?
Promote myself and my work
More engaged with audience
Faster reporting
Communicate better with
relevant people
Enhance my credibility
Cover more news
Improve my productivity
Decreased my workload
80.3%
69.2%
62.0%
48.9%
29.7% 28.8%26.0%
6.3%
Perceived Impact of Social MediaPercentage of Journalists who “agree” or “strongly agree”
Source: Indiana University School of Journalism, 2014
Which media sets the news agenda?
Newsmaker Australian Media Survey, December 2013
Which media sets the news agenda?
89%
Newsmaker Australian Media Survey, December 2013
Which media sets the news agenda?
89%
of Australian journalists
believe
Newsmaker Australian Media Survey, December 2013
Which media sets the news agenda?
89%
of Australian journalists
believe
that social media
spreads stories
Newsmaker Australian Media Survey, December 2013
Which media sets the news agenda?
89%
of Australian journalists
believe
that social media
spreads stories
more quickly
than ever before
Newsmaker Australian Media Survey, December 2013
Which media sets the news agenda?
91%
69%Accessing email
90%
23%Text messaging
76%
70%Searching the internet
75%
64%Social networking
62%
52%Getting news alerts
Activities Performed at Least Once Each Day: Smartphone vs. Tablet
Source: ExactTarget, 2014 Mobile Behaviour Report
Smartphone (N = 470) Tablet (N = 341)
Which media sets the news agenda?
Which media sets the news agenda?
US Airways Flight 1549, April 2009
Which media sets the news agenda?
Which media sets the news agenda?
Shooting at Djibouti Airport
Which media sets the news agenda?
Which media sets the news agenda?
Chelsea Plane Crash
Which media sets the news agenda?
Chelsea Plane Crash
Which media sets the news agenda?
think courageously
Which media sets the news agenda?