why care about social media?
DESCRIPTION
TRANSCRIPT
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Social Media for Business
Bootcamp
Welcome!
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Let us Introduce!
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What (not) to expect in this Bootcamp?
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Fights, Discussions, Arguments
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Less of Answers, more of Questions
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Group Solo
Lot of food for your brain…
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It’s not the End...
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Presentations
Tips and GuidelinesCase studies
And of course…
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Schedule
Session
Introduction & Why care about Social Media?
Creating Social Media Strategy
How to use LinkedIn for Business Promotions
Get Hooked on to Twitter
Facebook Community Building
What’s missing here?
Breaks – Of course!
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Start Practicing Now!
#DVcamp
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Let’s Connect Now!
http://linkd.in/dv-grp
http://facebook.com/digitalvidya
http://www.facebook.com/digitalvidya#!/event.php?eid=149286468462567
http://twitter.com/mydigitalvidya
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What is Digital Marketing?
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“The process of reaching out to and engaging with your
customers/users through Digital Media (Internet, Email, Mobile)”
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SEO or Organic Search
SEM or PPC
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Marketing Exercise
Volunteers Required
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Marketing Exercise
Dream Job
Pick Top 3 Jobs that you would like to apply for
IT Guru Film star
Cricket Commentator Pizza Taster
Basketball Player Mathematician
Radio Jockey Volleyball Player
Rock Band Member Scientist
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Marketing Exercise
What and Why?
Don’t worry, you won’t be forced to become one
What did we learn?
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V R
C
isibility Are you visible to your target audience?
redibility Will your Target Audience trust you?
elevancy
Are you relevant? (Platform, Message & Time)
Digital Marketing in 3 Words
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Why care about Social Media?
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February 4, 2004
A man broke up with Erica, his girlfriend, in a Harvard Bar
Didn’t want to keep the bad feeling to himself.
He created viral that compares girls to barnyard animals
His name is Mark Zuckerberg & the viral was Facebook
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Is it just Sales & Marketing?
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SalesIdeation/Product
Dev
HR
CRM
Marketing
NONO
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Search for your name on Google!
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Timings can’t be Better!
Opportunity to build competitive edge
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Let’s look at some International Success Stories!
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Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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A Video can ruin the brand build over decades
Costed them 50m US$
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Let’s look at few Indian Case Studies!
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Apple Macbook: Online Reputation
1 Review – 60,000+ Views
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What are you waiting for?
Do you think you have an option?
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Thank You!