design: the process or artefact by which functionality is reconciled

with the needs of people

DESIGN THINKING IS A CRITICAL APPROACH TO ‘WICKED’ PROBLEMS: THOSE THAT ARE

NOT WELL-DEFINED AT THE OUTSET

TASK-BASED WORK STRUCTURES DEFEAT RADICAL COLLABORATION

MOST OF WHAT WE CALL FOCUS IS ACTIVELY LIMITING THE RANGE OF POSSIBILITIES, TO

ARRIVE AT A SOLUTION SOONER

DESIGN THINKING IS AN EXPLOIT OF OPPOSING IDEAS OR CONSTRAINTS TO CREATE ENTIRELY

NEW PERSPECTIVES AND SOLUTIONS

DESIGN THINKING IS A METHOD OF CREATIVE THINKING THAT COMBINES ANALYSIS AND

SYNTHESIS TO CREATE SOLUTIONS

1. FRAMING THE PROBLEM• TALK TO CUSTOMERS

• USE ONLY OPEN-ENDED QUESTIONS

• DESCRIBE GOALS

• Avoid the use of nouns

• DON’T BE TOO ABSTRACT

DO

SAY

THINK

FEELANALYSIS

SYNTHESIS

2. MOVE YOUR MIND-SET

BE NON-JUDGEMENTAL

3. BRAINSTORMING

Quantity matters

Headlines work

Go Wild

Build On Ideas

Be Visual

Stay On Topic

One At A Time

defer judgement

4. GROUP AND SELECT IDEAS

DELIGHTFUL

VIABLE

FUNCTIONAL

POSSIBLE

ANALYSIS

SYNTHESIS

A CASE STUDY IN DESIGN THINKING

• 1-hour charger for 7.2V to 18V DEWALT battery packs

• AM/FM Digital Tuner with LCD display, built-in clock, and 8 station memory presets

• Runs off of 7.2V to 18V DEWALT batteries making it a cordless radio

• Auxiliary port allows connection to CD Players, MP3 Players, and portable satellite receivers with an audio cable (cable not included)

• High efficiency weather resistant speakers with dual bass ports for maximum bass and range

• Dual pivoting 11" flexible antenna provides more durability and better reception

• Weather sealed charger door opens easily for fast battery changes

• The DEWALT 3 - stage charging system provides maximum run-time and extends overall life of the battery

DC011 Worksite Radio/Charger

5. VALIDATE

Not for nothing does end with ‘why’

strategy