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SPLIT TESTING

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Do you know why surveys don’t work that well for email marketing? It’s because subscribers answer how they think you want them to answer. The better way to see what subscribers like, or what actions they will take, is by split testing. - PowerPoint PPT Presentation

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Page 1: Why Email Split Testing is Essential for Profitability

EMAIL SPLIT TESTING

Page 2: Why Email Split Testing is Essential for Profitability
Page 3: Why Email Split Testing is Essential for Profitability

Why Email Split Testing is Essential for Profitability…

Page 4: Why Email Split Testing is Essential for Profitability

Does split testing REALLY increase revenues?

Page 5: Why Email Split Testing is Essential for Profitability

ABSOLUTELY!

Page 6: Why Email Split Testing is Essential for Profitability

The only way to find out if you’re leaving money on the table is through SPLIT TESTING

Page 7: Why Email Split Testing is Essential for Profitability
Page 8: Why Email Split Testing is Essential for Profitability
Page 9: Why Email Split Testing is Essential for Profitability

Opportunity Cost!

Page 10: Why Email Split Testing is Essential for Profitability

5 Main Conversion Elements You Should Be Testing & Tracking…

Page 11: Why Email Split Testing is Essential for Profitability
Page 12: Why Email Split Testing is Essential for Profitability
Page 13: Why Email Split Testing is Essential for Profitability
Page 14: Why Email Split Testing is Essential for Profitability
Page 15: Why Email Split Testing is Essential for Profitability
Page 16: Why Email Split Testing is Essential for Profitability

How Do You Test These Variables?

Page 17: Why Email Split Testing is Essential for Profitability
Page 18: Why Email Split Testing is Essential for Profitability
Page 19: Why Email Split Testing is Essential for Profitability

Give ample time to process the results

Page 20: Why Email Split Testing is Essential for Profitability

IMPORTANT!

Page 21: Why Email Split Testing is Essential for Profitability

Maximize conversions AND profits

Page 22: Why Email Split Testing is Essential for Profitability

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