Why Google is Going to Kill Blogging?Google is undoubtedly the most popular search engine in the net that delivers quality search results with high accuracy. To meet their commitment to deliver quality search results, they come up with frequent updates and algorithm changes like Panda, EMD Algo, Penguin, etc. which actually have ruined the fate of many sites. The latest Panda and Penguin updates affected the rankings of many websites and even the SEO firms across the globe and India have started to act wary.

And there are all the chances that Google is going to kill blogging also with the passage of time.

Author Rank:

A J Kohn wrote down something on Author Rank and predicted that this ranking is likely to change the whole scenario of a search game very soon. Actually, the roots of this were laid as early as in 2005 but in February last year, the term “Author Rank” resurfaced in the business. He also suggested that it could be even “bigger than Panda and Penguin combined”.

This, again, is intended to help Google rank genuine quality content on the web in a better way. So, this could only be a supporting tool to the PageRank.

Why Would Google Kill Blogging?

This has a lot to do with the Author Rank and a lot has been written on the web upon it to spread awareness. Now, if this actually happens, then this surely is very unacceptable news for the bloggers especially to those who don’t know much about guest posting. Because as per the Author Rank Google is likely to evaluate the authors in accordance with their contribution and response to various sites and comments posted to those sites. By tracing all the activities of the authors, it will also make sure whether these bloggers actually contribute anything valuable over the internet by way of writing unique content. So, ultimately, the paradigm shift is about the content that you produce.

Any experienced SEO firm based in India or across the globe would suggest you how to be on the safer side.

So, What You Need to Do?

First and of foremost importance is the language that you use. Prove your conviction to the search engine crawlers that you mean serious business and that you actually add content that is worth to the readers. Mind your language as well because when Google crawlers examine your article or comments on different blogs, they also check the grammar.

Keep on interacting with other bloggers and involve them in discussions. Join various communities and post quick responses to comments. Make your presence felt. But, all these require a lot of time and a professional SEO firm can do the job better. So, it is better to consult an experienced SEO firm India, which has become the hub of SEO related activities.