why it pays to be likeable (mcgraw-hill, oct. 2012)
TRANSCRIPT
Why It Pays To Be
#Likeable
McGraw-Hill October 2012@DaveKerpen, CEO, @LikeableMedia
Author of 2 @LikeableBook’sSlideshare.net/DaveKerpen
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Truths
Social media cannot make up for a poor product/service
Social media is not free
Social media will not produce instant results
3
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Listen first
never stop listening
&
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Responsiveness
a choiceis NOT
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Authentic
mechanicalcannot be
engagement
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“I’m sorry.”
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“Thank you.”
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Provide value(for free)
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10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
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Every brand has a story.Tell yours.
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customers toInspire
share their stories
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Social ads = perfect targeting
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Don’t sell – tell & compel
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It’s just a
cocktailparty
