why it pays for retailers to be #likeable

Why It Pays

For Retailers

To Be #Likeable

@DaveKerpen, CEO, @LikeableMediaAuthor of @LikeableBook

Slideshare.net/DaveKerpen

#Likeable

#Likeable

Listen first

never stop listening

&

#Likeable

#Likeable

Responsiveness

a choiceis NOT

#Likeable

#Likeable

Meaningful

mechanicalcannot be

engagement

#Likeable

#Likeable

“I’m sorry.”

#Likeable

#Likeable

“Thank you.”

#Likeable

#Likeable

Provide Value

#Likeable

10% Off = Marketing

50% Off = Value

100% Off = Loyal customers for life

#Likeable

#Likeable

Every brand has a story.Tell yours.

#Likeable

#Likeable

customers toInspire

share their stories

#Likeable

#Likeable

SURPRISE!& delight

#Likeable

#Likeable

Social ads = perfect targeting

#Likeable

#Likeable

Don’t sell –compel

#Likeable

#Likeable

29,500 visitors to website & $21,000 in sales from Pinterest

#Likeable

56,173 codes redeemed tied directly to Facebook and Twitter

#Likeable

It’s just a

cocktailparty

First look at 3 Easy Ways Retailers Can Measure ROI From Social

Media Efforts

Feedback?Grand Prize!Give us your business

card to win!@DaveKerpen

FB.com/LikeableMedia@LikeableMedia

[email protected]

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