Likeable Business

BY DAVE KERPEN

60-SECOND BOOK BRIEFS

Dave Kerpen wrote the book “Likeable Business” to explain why customers now demand more and how leaders can deliver to create likeable businesses. Here are 11 strategies you can use to start today.

Listen to your

customers more. They’ll tell you what

they want.1

Tell better stories, and think about

the ones you want to be

able to tell 3 years from

now.2

Be authentic. Most importantly,

make sure your company is

delivering on it’s

values.3

Be transparent

with your customers

and your employees. 4

Build a culture that supports

your team. You’ll grow

faster if you do.5

Be responsive, especially when

you get feedback

from customers. 6

Be adaptable. Make change an

ongoing priority in

your business.7

Be passionate!

It’s contagious.8

Surprise and delight your

customers. It’s the little things

that make all the

difference.9

Simplify. Eliminate anything within your

company that isn’t critical to your

success, so that you

can focus on what is. 10

Gratefulness. Your customers allow you

to remain in business, so thanking them every

once in a while is a good idea.11

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