why real estate needs social media
DESCRIPTION
If you're not using social media in your real estate business, you could be losing potential customers without even knowing it.TRANSCRIPT
THE IMPORTANCE OF SOCIAL MEDIA IN
REAL ESTATEA PRESENTATION BY
“”
REAL ESTATE IS ONE INDUSTRY THAT SEEMS TO BE
DIPPING THEIR TOES INTO SOCIAL MEDIA, BUT HAS YET
TO DIVE IN.NATHAN MENDENHALL, SOCIAL MEDIA TODAY
“”
THERE’S A BIG SHIFT GOING ON IN THE REAL ESTATE
MARKET: SOCIAL MEDIA AND WEBSITES HAVE MORE
EMPHASIS AND IMPORTANCE THAN EVER BEFOREOUSMANE MARIKO, CONTACTUALLY BLOG
SO, WHY SHOULD THE REAL ESTATE INDUSTRY USE
SOCIAL MEDIA?
#1 YOUR TARGET
AUDIENCE IS ONLINE
90% OF BUYERS LOOK FOR THEIR NEW HOUSE ONLINEImage courtesy: Wix.com
70% OF BUYERS AND 75% OF SELLERS FOUND THEIR REAL ESTATE AGENT ON THE INTERNET
Image courtesy: ViralHeat.com
60% OF BUYERS GOOGLED THEIR FUTURE AGENT
60% OF BUYERS GOOGLED THEIR FUTURE AGENT
But remember, if your company is not in the top 10 results, your audience
probably won’t find you.
#2 USING SOCIAL MEDIA INCREASES
BUSINESS
#2 USING SOCIAL MEDIA INCREASES
BUSINESS
74% OF SELLERS USED SOCIAL MEDIA TO FIND THEIR AGENTImage courtesy: CrowCanyon.com
THE #1 SOURCE OF BUSINESS FOR REALTORS IS REFERRALS FROM PAST CLIENTS
Image courtesy: TheJewishDenver.com
THE #1 SOURCE OF BUSINESS FOR REALTORS IS REFERRALS FROM PAST CLIENTS
Image courtesy: TheJewishDenver.com
74% OF CLIENTS WILL GIVE YOU A REFERRAL IF YOU STAY IN TOUCH
96% OF MILLENNIALS USE SOCIAL MEDIA SITES. Image courtesy: Edstic.com
96% OF MILLENNIALS USE SOCIAL MEDIA SITES.
They outnumber
baby boomers!
Image courtesy: Edstic.com
96% OF MILLENNIALS USE SOCIAL MEDIA SITES.
They outnumber
baby boomers!
REALTORS NEED TO REMEMBER THAT
MILLENIALS WILL BE THEIR TARGET AUDIENCE IN A
FEW YEARSImage courtesy: Edstic.com
#3 YOUR INDUSTRY IS
VISUAL - TAKE ADVANTAGE OF
IT!
84% OF BUYERS FIND PHOTOS VERY HELPFUL WHEN LOOKING FOR A HOUSE
MULTIMEDIA IS MORE IMPORTANT THAN EVER.
Images courtesy: SanclementeRealEstate.com, NebraskaHomeFinder.com, SellMyHouse.com
73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING TO DO VIDEO
73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING TO DO VIDEO
YET ONLY 12%
OF REALTORS
USE YOUTUBE
WHICH PLATFORMS ARE BEST FOR THE REAL ESTATE
INDUSTRY?
FACEBOOK• WITHOUT FACEBOOK, YOUR AUDIENCE
MAY NOT KNOW YOU EXIST• THIS SHOULD BE A “FAN” OR “BUSINESS”
PAGE, NOT A PERSONAL FACEBOOK PAGE• USE FACEBOOK TO ANSWER CUSTOMER
QUESTIONS, COMMENTS, AND CONCERNS • USE FACEBOOK FOR MORE CREATIVE
POSTS, NOT JUST LISTINGS
GOOGLE +• GOOGLE IS A GREAT WAY TO BOOST
SEARCH RANKINGS AND MANAGE CUSTOMER REVIEWS• GOOGLE + PAGES ARE USUALLY THE
FIRST SOCIAL MEDIA SITES TO SHOW UP IN ONLINE SEARCHES• GOOGLE HANGOUTS WITH CLIENTS• FAST-GROWING SOCIAL NETWORK
LINKEDIN• ALL BUSINESSES AND PROFESSIONALS
SHOULD HAVE A LINKEDIN PAGE• GOOD WAY TO KEEP AN EYE ON
COMPETITION, CONNECT WITH OTHERS IN YOUR INDUSTRY• GREAT WAY TO BUILD YOUR REPUTATION
AND AUTHORITY
PINTEREST• VISUALLY INTERESTING
PLATFORM• GREAT WAY TO GAIN
CLIENTS AND EXPOSURE
YOUTUBE• PERFECT WAY TO SHOWCASE
NEW HOMES ON THE MARKET• Q&A SESSIONS WITH REALTORS• FEATURES WITH NEW
HOMEOWNERS• ANOTHER WONDERFUL VISUAL
OPTION THAT BOOSTS INTEREST
LET US KNOW WHAT WE CAN DO FOR YOU.
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