why reinvent the wheel by dr. nashat nafouri

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    George B. ShawGeorge B. Shaw

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    Why Reinvent The Wheel?Why Reinvent The Wheel?

    International Harmonized Quality System

    for Healthcare Services

    BS, CLS, CSO, RI(CAP), QA(AABB)

    MediLogic Services Consulting, Inc. (BC, Canada)

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    Service & ProductService & Product

    Can you tell

    the

    difference!

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    What is Service Marketing?What is Service Marketing?

    All functions involved in the process of causing aAll functions involved in the process of causing aservice to move from where it is created, to theservice to move from where it is created, to the

    customer, whereby the performance, activity, orcustomer, whereby the performance, activity, or

    benefit of the service is essentially intangible andbenefit of the service is essentially intangible anddose not result in any permanent ownership,dose not result in any permanent ownership,

    physical transfer or exchange of the servicephysical transfer or exchange of the service

    Seaboard LifeSeaboard Life Sponsor: Chapter 1Sponsor: Chapter 1--3:19903:1990--93 RJ Lindsey Services Marketing Consulting93 RJ Lindsey Services Marketing Consulting

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    Service CharacteristicsService Characteristics

    IntangibilityPerishability

    HeterogeneitySimultaneity

    Customer Involvement

    Human Interaction

    Delivery

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    Major Services ProcessesMajor Services Processes

    Marketing Process Service brief

    Design Process Service Specifications, Service

    Delivery specification, Service QC Specification

    Delivery Process Supplier & Customer Assessments

    Performance analysis & Improvement Process -

    Reporting

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    Service Quality FunctionsService Quality Functions

    ES = expected service, based on communication,personal needs, past experience

    PS = perceived service

    ES > PS : unacceptable service

    ES = PS : satisfactory quality

    ES < PS : ideal quality

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    The Triangle of ServiceThe Triangle of ServiceFocus on customer needs moments of truth!

    1. Service Strategy commitment to satisfycustomers

    2. Service Delivery Systems customer friendlymethods, corrective feedback loops

    3. Service People customer oriented, informed,empowered, trained, high performance, wellrewarded

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    Service Quality CharacteristicsService Quality Characteristics

    1. Reliability timeliness, competence

    2. Responsiveness timeliness, accessibility

    3. Assurance knowledge, courtesy, credibility,

    trustworthiness, believability, honesty, security

    4. Tangibles

    5. Empathy courtesy, understanding,communication

    Quality failures in services are due to

    variation in human performance!

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    Are we sure about PP & PE of Quality inAre we sure about PP & PE of Quality inHealthcare?Healthcare?

    Present Perception with limitedresources, it is taken for granted by thosewho fund, receive, and providehealthcare services that quality is integral

    (diagnosis, treatment, medication).

    Present Expectations -administration, blood collection,reception, purchasing, providing care

    (food, housekeeping, safety, security).

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    TimeTimeTimeTimeTimeTimeTime!!!Time!!!Time to appointment!Delay time!

    Service time!Right Collection time!

    Donation time!

    Right time for surgery!

    Right time for Medication!

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    Quality HierarchyQuality Hierarchy

    State Activities Performed

    Total QualityManagement(TQM)

    Management approach centered on quality,focused on long-term success throughcustomer satisfaction.

    QualityManagement (QM)

    Includes the stages below & also theeconomic aspects of cost of quality.

    Quality System(QS)

    Comprehensive & coordinated efforts to meetquality objectives.

    Quality Assurance

    (QA)

    Planned & systematic activities to provide

    confidence that an organization fulfillsrequirements for quality.

    Quality Control(QC)

    Operational techniques to fulfill requirementsfor quality and regulatory compliance.

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    The FactThe Fact

    QC & QA !!!!!!!!!

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    Millennium Patient?Millennium Patient? Drugs are effective on somewhere between

    40-70% of patients receiving them.

    Patients subsets will require therapy specific

    to their unique needs.

    Patient is knowledgeable and has access to

    information. Knowledge is Power!

    Patients rights and insurance.

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    GLOBAL INDUSTRY STATUSGLOBAL INDUSTRY STATUS

    .

    THE PRIMARY REASON IS SURVIVAL!

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    The SolutionThe Solution

    QC, provides a platform for continuousimprovement and further movement up the

    quality hierarchy.

    Integrated quality system.

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    The ResultThe Result

    Delivering consistent, high quality.

    Cost effective health care.

    Simplify all processes.

    Comply with the stringent regulations and

    accreditation requirements.

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    Quality System Essentials (QSEs)Quality System Essentials (QSEs)

    1- Organization2- Personnel

    3- Equipment

    4- Purchasing and Inventory5- Process control

    6- Documents and Records

    7- Occurrence management8- Process improvement

    9- Service and satisfaction

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    4.19 ServicingService and satisfaction

    4.14 Corrective and preventive actionProcess improvement

    4.17 Internal quality auditsInternal assessment

    4.13 Control of nonconforming productOccurrence management

    4.5 Document and data control

    4.16 Control of quality records

    Documents and Records

    4.4 Design control

    4.8 Product identification and traceability

    4.9 Process control

    4.10 Inspection and testing

    4.11 Inspection and test status

    4.15 Handling, storage, packaging, preservation and delivery

    4.20 Statistical techniques

    Process Control (includes process

    validation, quality control, proficiency

    testing, process control, facilities, and

    safety)

    4.6 Purchasing

    4.7 Control of customer-supplied product

    Purchasing and Inventory

    4.11 Control of inspection, measuring, and test equipmentEquipment

    4.18 TrainingPersonnel

    4.1 Management responsibility4.2 Quality system

    4.3 Contract review

    Organization

    ClausesQuality System Essentials

    ISO 9001 H*Quality System Model

    * ISO.ISO 9001. QS-model for quality in design, development, production, installation and servicing. ISO Standards Compendium, 6th ed.

    Geneva, Switzerland: International Organization for Standardization, 1996.

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    Structure for a Quality System ModeStructure for a Quality System Mode

    Services Path of WorkflowQualitySystemEssentials

    OrganizationPersonnelEquipmentPurchasing and InventoryProcess controlDocuments/Records

    Occurrence managementInternal assessmentProcessService and Satisfaction

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    PULMONARY DIAGNOSTIC PATHPULMONARY DIAGNOSTIC PATH

    Pulmonary Diagnostics Path of Workflow

    Quality

    System

    Essentials

    Organization PersonnelEquipmentPurchasing/

    InventoryProcess

    controlDocuments/

    RecordsOccurrence

    managementInternal

    assessmentProcess

    improvementService and

    Satisfaction

    Quality system essentials

    apply to all operations

    in the path of workflow

    Pretest Testing Session Post-test Information Man agementPatient Assessment Patient Training Results Report Information System

    Test Request Test Performance Interpretation Clinical Consult

    Patient Preparation Results ReviewEquipment Preparation and Selection

    Patient Assessment

    for Further Testing

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    LABORATORY SERVICELABORATORY SERVICE

    Laboratory Path of Workflow

    Quality

    System

    Essentials

    OrganizationPersonnelEquipmentPurchasing/

    InventoryProcess

    controlDocuments/

    RecordsOccurrence

    managementInternal

    assessmentProcess

    improvement

    Service andSatisfaction

    Post- Information

    Preanalytical Analytical Analytical Management

    Quality system essentials

    apply to all operations

    in the path of workflow

    Patient Test Specimen Specimen Specimen Testing Laboratory Results Post-test Laboratory Interpretation/Assessment Request Collection Transport Receipt Review Interpretation Report Specimen Information Consultation

    Management Testing System

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    MEDICATION WORKFLOWMEDICATION WORKFLOW

    Medication Use Path of Workflow

    Quality

    System

    Essentials

    Organization

    Personnel

    Equipment

    Purchasing/

    InventoryProcess

    control

    Documents/

    Records

    Occurrence

    management

    Internal

    assessment

    Process

    improvement

    Service andSatisfaction

    Quality system essentials

    apply to all operations

    in the path of workflow

    Initial Ordering Preparing/ Administration Patient Information Clinical

    Assessessment Dispensing Monitoring Managment Consult

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    Linking the QS to Patient CareLinking the QS to Patient Care

    Patient is the

    ultimate recipientof the services

    outputs.

    QS should directly

    link to the patient

    PATIENT

    Path of Workflow

    QSE

    Patient

    Assessment

    Clinical

    Consultation

    Service Provider

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    Patient as the Central Focus of Quality in Selected ExamplesPatient as the Central Focus of Quality in Selected Examples

    P a t i e n t

    Q S E s

    P a t h o f W o r k f lo w

    A m b u la t o ry C a re

    D ia g n o s t ic S e r v ic e s

    H e a lt h c a r e P l a n

    H o m e H e a lt h C a re

    H o s p it a l C a r e

    R e h a b i l it a t io n S e r v ic e sP a t i e n t

    A s s e s s m e n t

    C l i n i c a l

    C o n s u l t a t i o n

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    QSE: OrganizationQSE: Organization

    Executive management support.

    Establish and maintain quality culture by all

    involved stakeholders.

    Services management must plan for quality andtake the leadership role.

    The service should conduct periodic reviews of itsquality system.

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    QSE: PersonnelQSE: Personnel

    Job qualification.

    Job description.

    Processes for orientation & Training.

    Assessing competence & overall performance in

    specific job duties.

    Training when changing SOP or when needed.

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    QSE: EquipmentQSE: Equipment

    Installation.

    Calibration.

    Maintenance.

    Use accordance to manufacturers instructions

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    QSE: Purchasing and InventoryQSE: Purchasing and Inventory

    Identify critical supplies

    Partnership with organizations purchasingfunction.

    Receiving.

    Special handling.

    Managing inventory.

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    QSE: Process ControlQSE: Process Control

    o Flowcharting.

    o Validation.

    o Well-written SOPs.

    o Consistency in performance.

    o Quality controls.

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    QSE: Documents and RecordsQSE: Documents and Records

    Documents: include written policies, processdescriptions, procedures and blank forms either

    paper or electronic that are used communicateinformation to the services staff.

    Records are the completed worksheets, forms,computer printouts, labels, and tags that capturethe information obtained, activities performed, or

    results achieved when performing a procedure.

    Both need to be managed and archived, includingstorage and destruction.

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    QSE: Occurrence ManagementQSE: Occurrence Management

    Capture and analyze information about

    systematic problems.

    Gain managements commitment to remove

    the cause.

    Linked to risk management.

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    QSE: Internal AssessmentQSE: Internal Assessment

    Gap analysis= Periodic assessment between QS and

    operations and compare them against internal andexternal benchmarks to ensure that it is effectively

    meeting the intent of stated requirements.

    Quality indicators monitoring for all operations.

    Periodic audits of the QS and operations will

    demonstrate gaps and weaknesses betweendocumentations and actual practice.

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    QSE: Process ImprovementQSE: Process Improvement

    This information will come from:

    Customer feedback: internal and external,

    Analysis of occurrence trends,

    Reports from the services through the organizations quality improvement

    reporting process,

    Internal audits of the QS,

    External assessments through regulatory and accreditation inspections, and

    External literature and sharing of the beast practices from other

    organizations.

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    Problem Resolution ProcessProblem Resolution Process

    Problem identification, prioritization, and selection,

    Analysis of current process and collection of data,

    Determination of the problems root cause,

    Generation of ideas for solutions, and selection of one solution

    brainstorming,

    Implementation of chosen solution,

    Monitoring corrective effects of the chosen solution with data, and

    Outcomes to be reported to the organizations quality function.

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    QSE: Service and SatisfactionQSE: Service and Satisfaction

    Measure internal and external satisfaction,

    Provide feedback on findings,

    Point out operations that need improvement, and

    Use problem resolution process to improve those

    operations.

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    TIME TO INTERNATIONALIZATIONTIME TO INTERNATIONALIZATION

    Preparation phase: contact, awareness of change

    Acceptance phase: understand the change,positive perception

    Commitment phase: installation, adoption,institutionalization, Internationalization

    A 5 years period to reach Internationalization fororganization of 500 or fewer employees.

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    Prevention Costs:Incurred to prevent or avoid quality

    Problems.

    Examples:- SUPPLIER REVIEWS

    - OPERATIONS QUALITY PLANNING

    - QUALITY EDUCATION

    - TRAINING WORKERS

    - QUALITY IMPROVEMENTS

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    APPRASIAL COSTS:Associated with measuring and monitoring

    activities related to quality.

    Examples:

    - PROCESS CONTROL MEASURMENTS

    - EXTERNAL APPRASIAL COSTS

    - REVIEW OF TEST AND INSPECTION DATA- OUTSIDE ENDORSMENTS & CERTIFICATION

    - FIELD PERFORMANCE EVALUATION

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    INTERNAL FAILURE COSTS:

    Incurred to remedy defects discovered before service

    delivered to customer.

    Examples:

    - SERVICE DESIGN FAILURE

    - RETEST

    - UNCONTROLLED MATERIAL LOSSES

    - MATERIALS REVIEW

    - INTERNAL FAILURE LABOR LOSSES

    - EXTRA OPERATIONS

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    EXTERNAL FAILURE:

    Incurred to remedy defects discovered by customer.

    Examples:

    - COMPLAINT INVESTIGATION

    - LIABILITY COSTS

    - PENALTIES

    - CUSTOMER GOODWELL

    - ACCREDITAION/CERTIFICATION LOSSES

    - REPUTATION

    SUCCESS BLOKERSSUCCESS BLOKERS

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    SUCCESS BLOKERSSUCCESS BLOKERS

    Viewing Quality as a gain but not right!

    Policy makers and peer groups reviewers

    Lack of systematic mechanisms for regulations & by-laws implementations

    Availability of databases that are needed to establish the infrastructure for planning process

    Policies are set up at the stratosphere without realizing the limitations of resources i.e. time,money, and people.

    Matrix for communication and networking

    Sole ownership of decision-making process.

    Lack of standardized training.

    # of accrediting, awarding & recognizing bodies.

    Not to Ignore global changes and challenges.

    Not considering safety and environment as a top priority.

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    THOUGHTS TO TAKE HOMETHOUGHTS TO TAKE HOME

    Communication

    Consideration

    Collaboration

    Cooperation

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    References & Useful WebsitesReferences & Useful Websites

    1. Quality System Model for Health Care As per Approved NCCLS GP 26-A Guidelines, Vol.19 No. 20, October 1999

    2. Principles Practices of TQM, T. J. Cartin, ASQ Quality Press, 1993

    3. www.nccls.org

    4. www.cap.org

    5. www.jcaho.org

    6. www.fda.gov

    7. www.csa.ca

    8. www.hc-sc.gc.ca

    9. www.bccdc.org

    10. www.aabb.org

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