why stage your home for sale?

Copyright - Interiority Complex, 2010

Why stage your home for sale?

Like packaging, staging increases the perceived value.


Before Interiority Complex Conceptual Staging


After Interiority Complex Conceptual Staging


When Coldwell Banker Residential Brokerage in Los Altos, Calif., looked at nearly 2,800 properties in eight U.S. cities in 2004, they found that the staged homes, on average, sold in half the time that the non-staged homes did.



Sales Price

$290,000.00

$295,000.00

$300,000.00

$305,000.00

$310,000.00

$315,000.00

$320,000.00

StagedUnstaged

According to the same Coldwell Banker study, sellers with staged homes ended up with 6.3% more than their asking price, on average, while sellers with non-staged homes sold for 1.6% more than the asking price.

6.3% More



Only 10% of Prospects Can Visualize Anything Other Than What They See



Leaving your house in “as is” condition will help sell

the competition.

Competition is stiff and buyers have very high

expectations. Successful agents know that the key to selling and competing is professional staging.




Today’s buyers want and need “turn-key”.

With tighter lending restrictions, prospects have less cash, time and energy to invest in fixing up a property.

They want move-in ready.


The longer your home is on the market, the lower the price will be. So stage first!

According to a National Association of Realtors survey, homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks! Don’t be in a position where you have to lower your price. Stage your house first.



Before Interiority Complex Staging


After Interiority Complex Staging


Staged Property by Interiority Complex

why stage your home for sale?

Design