why your organization needs a blog infographic
DESCRIPTION
Blogs improve search engine optimization (SEO) and drive leads. A viable blog can serve as a powerful new business engine. http://www.farreachinc.comTRANSCRIPT
Why Your Organization
Needs a Blog
Sources: BlogHer, Hubspot, InsideView, ThinkCreative, FactBrowser, Weber Shandwick
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Internet users in the U.S. spend 3x more time on blogs than they do on email.
In fact...
Companies that blog have 97% more inbound links.
On average, companies that blog receive 434% more indexed pages in search engines.
Businesses with websites that have 401-1000 web pages get 6X more leads than those with 51-100 pages.
Blogs aren’t just the latest fad—they’re also a proven way to generate leads and improve SEO.
Lead Generation
Consumer Behavior
searCh enGine optimization
57% of companies with a
blog have acquired a customer from it.
67% B2B marketers who use blogs generate
more leads per month.
88% B2C companies that have blogs generate
more leads per month.
126%Small biz’s that blog experience
more lead growth.
B2B
B2C
SMB
$
Links
indexed pages
Leads
Blogs are considered a more trusted source than Facebook, Twitter, and celebrity endorsements.
>
of U.S. online consumers trust information and advice from blogs.
of U.S. online consumers have made a purchase based on recommendations from a blog.
81% 61%
infographic by:
www.farreachinc.com© 2013