Wiley Authors @ SXSWFor everything Wiley at SXSW: www.wiley.com/go/sxswFollow @WileyBiz on Twitter & Facebook

DaviD MeerMan Scott (@DMScott)Newsjacking: How to Inject Your IdeasFriday, March 9, 2:00 to 2:20 p.m.Austin Convention Center Ballroom G

DaviD neff (@DaveiaM)Hyper Local Public TV Station Models: Content 3.0Friday, March 9, 3:30 to 4:30 p.m.Sheraton Austin Creekside I & II

c.c. chapMan (@cc_chapMan)The Power of Visual StorytellingFriday, March 9, 3:30 to 4:30 p.m.Sheraton Austin Capitol ABCD

peter KiM (@peterKiM)Hammurabi, Horseshoes and Hookers in Social MediaFriday, March 9, 5:00 to 6:00 p.m.Omni Downtown Capital Ballroom

HOW TO INJECTYOUR IDEAS INTO A

BREAKING NEWS STORYAND GENERATE TONS OF

MEDIA COVERAGE

Bestselling author of The New Rules of Marketing & PRN of M k && P&

DAVID J. NEFF RANDAL C. MOSS

Future

Nonprofitsof

The

Innovate and Thrive in the Digital Age

foreword by David Meerman Scott

THE NEW RULES OF SOCIAL MEDIA SERIESforeword by David Meerman Scott

——————————————————————————————————————————————————————————————————————————————————————————————————————

THE NEW RULES OF SOCIAL MEDIA SERIES

SOCIALBUSINESSBY DESIGN

Foreword by Jeff Dachis

transformativesocial mediastrategies forthe connected

company

DION HINCHCLIFFEPETER KIM DACHIS GROUP

Jay Baer (@JayBaer)Does Free Content Cannibalize Your Paid ConsultingSaturday, March 10, 11:00 a.m. to 12:00 p.m.Sheraton Austin Capitol View North

chip conley (@chipconley)Emotional Equations to Connect with Your CustomersSaturday, March 10, 12:30 to 1:30 p.m.Austin Convention Center Ballroom EF

NOWT H E

R E V O L U T I O N

J AY B A E R A M B E R N A S L U N DJJJ AAYY BB AA EE RR AA MM BB EE RR NN AA SS LL UU NN DDD

S H I F T S T O M A K E

Y O U R B U S I N E S S F A S T E R ,

S M A R T E R , A N D M O R E S O C I A L

H I F TT SSS TTT OOO M A

77

BoB pearSon (@BoBpearSon1845)More Smart, Less Stupid: PR for Better BusinessSaturday, March 10, 9:30 to 10:30 a.m. and 11:00 a.m. to 12:00 p.m.Hilton Austin Downtown Room 415A

C O M M E R C E

B O B P E A R S O N

PREFOREWORD BY MARK ADDICKS, CHIEF MARKETING OFFICER, GENERAL MILLS

H o w C o m p a n i e s a n d C u s t o m e r s A r e Tr a n s f o r m i n g B u s i n e s s To g e t h e r

C h i e f Te c h n o l o g y & M e d i a O f f i c e r , W C G

Internet and Social Media have transformed the way we make purchasing decisions.Your Customers are ready. Are You?

W C G

eriKa napoletano (@reDheaDwriting)The Power of UnpopularSunday, March 11, 10:00 to 10:20 a.m.Austin Convention Center Ballroom G

claire Diaz ortiz (@claireD)21st Century Giving: Social Philanthropy’s RiseSunday, March 11, 11:00 a.m. to 12:00 p.m.Austin Convention Center Room 6AB

laura fitton (@piStachio)The Secrets and Surprises of DIY PromotionSaturday, March 10, 3:30 – 4:30 p.m.Hilton Austin Downtown Salon B

ERIKA NAPOLETANO

A GUIDE TO BUILDING YOUR BRAND

FOR THE AUDIENCE WHO WILL LOVE YOU

(AND WHY NO ONE ELSE MATTERS)

UN-P PULAR

THE POWER OF

CLAIRE DÍAZ-ORTIZHead of Corporate Social Innovation and Philanthropy, Twitter, Inc.

Foreword by BIZ STONE

Twitter for Good

Change the World ONE TWEET AT A TIME

Kivi leroux Miller (@KivilM)Mother Goose Got Punked: Next Gen Visual StoriesSunday, March 11, 11:00 a.m. to 12:00 p.m.Austin Covention Center Room 10AB

SECOND EDITION

The Nonprofi t Marketing GuideHigh-Impact, Low-Cost Ways to

Build Support for Your Good Cause

KIVI LEROUX MILLERForeword by

KATYA ANDRESEN

Strategies, tips, tools, and resources for do-it-yourself nonprofi t marketers

N O N P R O F I TJOSSEYBASS G U I D E B O O K

S E R I E S

Laura Fitton, @pistachio Michael E. Gruen, @gruen

Leslie Poston, @leslie

Learn to:• Sign up, navigate the interface,

and make connections

• Make your tweets unique

• Use the latest shortcuts and tools

• Promote your business or cause with Twitter

Twitter®

2nd EditionMaking Everything Easier!™

continued on back>>>

For Media Inquiries Please Contact: Heather Condon • hcondon@wiley.com • @heathercondon

Melissa Torra • mtorra@wiley.com • @melantor

Brian reich (@Brianreich)Shift & Reset: Solving Complex ProblemsFriday, March 9, 3:30 to 4:30 p.m.Driskill Hotel Maximilian

S T R A T E G I E S f o r

A D D R E S S I N G S E R I O U S I S S U E S

i n a C O N N E C T E D S O C I E T Y

&

SHIFT

RESET

F o r e w o r d b y J E A N C A S ET h e C a s e F o u n d a t i o n

FRIDAY, MARCH 9TH

SATURDAY, MARCH 10TH

SUNDAY, MARCH 11TH

Kipp BoDnar (@KippBoDnar) Jeff cohen (@Jeffreylcohen)The B2B Social Media BookSunday, March 11, 12:30 to 12:50 p.m.Austin Convention Center Ballroom G

DaviD KaDavy (@KaDavy)White Space: Shaping Nothing for Clean DesignSunday, March 11, 3:30 to 4:30 p.m.Austin Convention Center Ballroom BC

3rD annual wiley SxSw partyFree Open Bar & Food EventSunday, March 11, 6:00 to 9:00 p.m.Hanger Bar Lounge

BraD felD (@BfelD)How to Build Entrepreneurship CommunitiesSunday, March 11, 3:30 to 4:30 p.m.Hilton Austin Downtown Salon D

brad feld jason mendelson

Foreword by Dick Costolo, Twitter CEO

bbbbbee smmmmmaaartttttteeer ttttthhhhhhhaann yyyooouuurrr llllllaaaawwwwwyyyyeeeerrrrand venturree cccaaapppiiittttaaaalisssttst

WALL STREET JOURNAL BESTSELLER

DESIGN <for>

HACKERS/* reverse-engineering beauty */

DAVID KADAVY{@kadavy}

Dov SeiDMan (@DovSeiDMan)HOW: Why HOW We Do Anything Means Everything Monday, March 12, 11:30 to 11:50 a.m.Austin Convention Center Ballroom G

Brian SoliS (@BrianSoliS)The End of Business As UsualMonday, March 12, 3:30 to 4:30 p.m.Austin Convention Center Ballroom G

howhDOV SEIDMAN

Why HOW We Do Anything

Means Everything

Foreword by

PRESIDENT BILL CLINTON

EXPANDED EDITION

BUSINESSAS USUAL

B R I A N S O L I SA U T H O R O F

R E W I R E T H E W A Y Y O U W O R K T OS U C C E E D I N T H E C O N S U M E R R E V O L U T I O N

The End of

E N G A G E ! A U T H O R O F

W O R K TM E R R E V O L

E N G A G E !

A Y Y O U W ON S U M E R

R E W I R E T H E S U C C E E D I N T H E C

W AC O N

Katie paine (@KDpaine)Social Media Comes of Age Without the Help of PornMonday, March 12, 9:30 to 10:30 a.m.InterContinental Stephen F. Austin Capital Ballroom A

chaD Mureta (@chaDMureta)Make Money, Have a Life, and Let Technology Work for YouTuesday, March 13, 10:00 to 10:20 a.m.Austin Convention Center Ballroom G

eriK QualMan (@eQualMan)Digital Leaders Are Made, Not Born. But How!?Monday, March 12, 5:30 to 5:50 p.m.Austin Convention Center Ballroom G

rohit Bhargava (@rohitBhargava)How to Be Strategically Unlikeable OnlineMonday, March 12, 9:30 to 10:30 a.m.InterContinental Stephen F. Austin Capital Ballroom B

measurewhat matters

K A T I E D E L A H A Y E P A I N E

Online Tools forUnderstanding

Customers,Social Media,

Engagement, andKey Relationships

JaSon woMacK (@JaSonwoMacK)Your Best Just Got BetterTuesday, March 13, 11:30 to 11:50 a.m.Austin Convention Center Ballroom G

MAKE MOONEEYY, HAVE A LIFE,ANDD LETT TECHNOLOGY

WWORK FOR YOU

AA P

how social media transforms theway we live and do business

ssecoond eddiitionnditii

chaD norMan (@chaDnorMan) Melanie MathoS (@MelMatho)101 Social Media Tactics for NonprofitsMonday, March 12, 9:30 to 9:50 a.m.Austin Convention Center Ballroom G

lane BecKer (@MonStro) thor Muller (@teMpo)Get Lucky: Putting Planned Serendipity to WorkTuesday, March 13, 11:00 to 11:20 a.m.Austin Convention Center Ballroom G

How to Put PLANNED

SERENDIPITYto Work for You

and Your Business

COFOUNDERS OF

GET SATISFACTION

Food, Drinks, Excitement and Danger *

Wiley folks, YOU, authors,

celebrities **

SUNDAY MARCH 11 6 - 9PM

*maybe not danger

**maybe not celebrities

WHO?WHAT?WHEN?

318 COLORADO ST.

For everything Wiley at SXSW: www.wiley.com/go/sxswFollow @WileyBiz on Twitter & Facebook

Scan to see Wiley’s SXSW page

MONDAY, MARCH 12TH

TUESDAY, MARCH 13TH

terri griffith (@terrigriffith)The Plugged-In ManagerSunday, March 11, 11:30 to 11:50 a.m.Austin Convention Center Ballroom G

GET IN TUNE WITH

YOUR PEOPLE, TECHNOLOGY,

AND ORGANIZATION TO THRIVE

THEPLUGGED-IN

MANAGER

TERRI L. GRIFFITHForeword by John Hagel III, bestselling author, Th e Power of Pull

SUNDAY, MARCH 11TH