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FROM KEVIN TO SAFFY?NEW TEEN ATTITUDES

William Higham, NEXT BIG THING

Blue Dot

02.05.12

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NEXT BIG THING CONSUMER TRENDS ANALYSIS

IDENTIFICATION

Primary & secondary quant, qual & case studies

INTERPRETATION

Active & passive trend drivers, length & strength

IMPLEMENTATION

Implications, strategy, reports, workshops

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HEDONISTICTrialling drink, drugs

TYPICAL TEEN?

DEVIL MAY CARESelf indulgence, few worries

LIVE FOR TODAYConsider present not future

ACQUISITIVEWant to be given or to buy

ICONOCLASTICReact vs tradition

COMMUNALPart of Youth community

AWKWARDAdolescent growth

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MEASUREDDecline in drug & alcohol use

NEW TEEN?

ANXIOUSFear for self, group

PLANNERConsider future & plan for it

INACQUSITIVE?Product demand decline

TRADITIONALISTRespect tradition, parents?

COMMUNALPart of Youth community

AWKWARDAdolescent growth

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SOFT?Less ‘edgy’, hedonistic

IMPLICATIONS

REASSURING?Offer safety, security

SECURE?Product demand decline, display

EXPERIENTIAL?Product demand decline, display

TRADITIONAL?Product demand decline, display

COMMUNALProduct demand decline, display

COMFORTINGUnderstand, ease

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William Higham

NEXT BIG THING

07710 452962

william@next-big-thing.net

@nextbigthingco

THANK YOU