william toll of yottaa presented every milliseond counts at hosting con 2011
DESCRIPTION
Presentation delivered at HostingCon 2011 on August 10th 2011 in San Diego CATRANSCRIPT
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Yottaa Inc. 2 Canal Park 5th FloorCambridge MA 02141http://www.yottaa.com@Yottaa
© 2011 Yottaa Inc. All Rights Reserved.
Every Millisecond Counts! Faster Websites Matter – Help Your company and Your
Clients get Better ROI from their Websites
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© 2011 Yottaa Inc. All Rights Reserved. 2
Web Hosting Marketing & Product Management Executive
• 1999 ValueWeb• 2002 NTT/Verio• 2004 Affinity Internet (Now Hostway)• 2006 Intermedia.NET• 2008 NaviSite (Now a Time Warner Cable
Company)• 2011 Yottaa
William Toll Twitter: @utollwi
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YOTTAA INTRODUCTION
© 2011 Yottaa Inc. All Rights Reserved. 3
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No installs | No code changes | Flexible Partner Programs | Double site speed with a few clicks.
Yottaa - The Web Performance Company
We provide all-in-one web performance service that makes websites faster:
© 2011 Yottaa Inc. All Rights Reserved. 4
Assess Monitor Benchmark Optimize
Analyze performance issues
Compare to other sites
Make your site faster
Continuously monitor for problems
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WHY WEBSITE SPEED MATTERS
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Slow is Stressful
Slow is Painful
Slow Kills
© 2011 Yottaa Inc. All Rights Reserved.
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Time Perception
• Perception Varies– Age– Sex– Cultural– Stress Level– Happy/Angry
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2 Seconds
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What difference does it make?
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Time on Site
Pages / Visit
Bounce Rate
Revenue
SEO
Conversion Rate
Speed influences key website metrics
Speed & Website Metrics
© 2011 Yottaa Inc. All Rights Reserved.
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Speed & Business Metrics
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• Revenue & User Satisfaction– # of Items in Shopping
Cart– Conversion Forms
Filled– Brand Perception– Likelyhood of return,
recommendation or share
© 2011 Yottaa Inc. All Rights Reserved.
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• Competition– Every Millisecond Counts
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Speed & Competition
"First and foremost, we believe that speed is more than a feature. Speed is the most important feature.”
@fredwilson – VC in NYC
© 2011 Yottaa Inc. All Rights Reserved.
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• SEO– Slow loading sites rank lower
Speed & SEO
“Google incorporating site speed in search rankings”
@mattcutts – Google
© 2011 Yottaa Inc. All Rights Reserved.
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How Fast Does Your Website Load?
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#9 Hosting
$31.91 cpc
Most Expensive Keywords In Google AdWords
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Web Hosting Example
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WHAT ABOUT HOSTING CLIENTS?
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• Hires a new marketing person who reviews their website speed.
AND/OR
• Has web developer tell them that their site is too slow and should be moved.
– What Happens Next?
Scenario: Shared Hosting Customer
© 2011 Yottaa Inc. All Rights Reserved.
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• Customer: “You put too many websites on my server”• Customer: “Your network connections are bad”• Customer: “Your servers are mis-configured”• Customer: “Upgrade my server for free or….”
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Hosting customer calls Technical Support
© 2011 Yottaa Inc. All Rights Reserved.
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• Hoster to Customer: “We run our servers at the 50th percentile and allow for 80% peak utilization”
Hosting Technical Support Response
© 2011 Yottaa Inc. All Rights Reserved.
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Who Wins?
Customer?Hosting Tech
Support?
© 2011 Yottaa Inc. All Rights Reserved.
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• Hoster: “Unfortunately we feel that your website is slow – not due to our servers and network – it’s slow because your website is poorly coded and not optimized for performance.
Your website code is making 500 roundtrips from the browser to the server, downloading 2.4MB of assets and has 50 3-rd party widgets all loading sequentially.”
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Honest Hosting Technical Support Response
© 2011 Yottaa Inc. All Rights Reserved.
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Example Customer Of Large Hoster
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Key West Bed and Breakfast Website
Competition is fierce.
Websites need to be slick.
This site is hosted by a famous large host.
It’s slow. Very slow.
© 2011 Yottaa Inc. All Rights Reserved.
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Restaurant in Jersey City, NJ
The Website is slow. Very slow.
It’s on a server at a premium-priced hoster.
© 2011 Yottaa Inc. All Rights Reserved.
Example #2 Customer Of Large Hoster
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YOUR ANSWER COULD BE YOTTAA
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Web Performance Is Hard For Your Customers
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100+ factors can make your website slow
Users Browser Last Mile Geography CDNs Major ISP Data Center
3rd party assets/widgets
Performance uncertainty
© 2011 Yottaa Inc. All Rights Reserved.
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Help Your Customer Understand Why Their Site Is Slow
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Yottaa’s Global Network
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Amsterdam
Dublin
Singapore
Dallas
San Francisco
Seattle
Chicago
Washington
New York
BostonBeijing
Office Locations Cloud-Based Optimization Nodes Cloud-Based Monitoring Nodes
© 2011 Yottaa Inc. All Rights Reserved.
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The Solution: Yottaa
Internet
Customer Website &
Web App in Hosting Facility
Users
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Benchmark
Monitor
Optimize
Assess
No install,
No code changes
API and/or Self-service
Double site speed within
minutes
Pay as you go
Infinitely Scalable Cloud Services
© 2011 Yottaa Inc. All Rights Reserved.
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Partner with Yottaa
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Broaden Offerings and Increase Revenue and Margins-Yottaa’s services add incremental recurring revenue to new and existing customer accounts.
Improve Customer Loyalty & Reduce Churn-Sticky service and value pricing/bundling by hosters solves a top reason for churn – perceived hosting performance issues.
Lower Bandwidth Costs-Shift a portion of customer bandwidth off your network to Yottaa’s cloud-based network.
Maximize Existing Infrastructure-Increase densities and lengthen hardware replacement cycles.
Flexible Partner Programs, Simple RESTful API-Contact us for details!
© 2011 Yottaa Inc. All Rights Reserved.
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DEMO
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Test Your Website Speed
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Visit www.Yottaa.comEnter a URL in the Box
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View Assessment Information
Understand Your Yottaa Score
Assess Your Website Speed
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Understand Your Page Load Time
Breakdown
View your page load waterfall
Understand Your Page Load Times
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Benchmark Your Website Performance
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Benchmark Your Website With the
Competition
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Link Your Google Analytics with Yottaa Site Performance Data
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Link Your Google Analytics. Assess
Your Website Performance and It’s
Effect on Website and Business
Metrics
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Make Your Website Faster with Yottaa Optimizer
Activate Yottaa Optimizer To Make Your Website 50%
faster or more!
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Q & AThank you for viewing
© 2011 Yottaa Inc. All Rights Reserved.
For More Information Contact:
William TollEmail: [email protected]: +201.204.9880Web: www.yottaa.comTwitter: @utollwi