your customer your asset seminar ecommerce and website speed yottaa
DESCRIPTION
Seminar on Ecommerce and Website Speed by Yottaa. Presented in Copenhagen Denmark Nov 28, 2011TRANSCRIPT
Yottaa Inc. 101 Summer StreetBoston MA 02110http://www.yottaa.com@Yottaa
© 2011 Yottaa Inc. All Rights Reserved.
Every Millisecond Counts! Website Speed & Ecommerce Revenue
© 2011 Yottaa Inc. All Rights Reserved. 2
Marketing & Product Management Executive
• 1999 ValueWeb• 2002 NTT/Verio• 2004 Affinity Internet (Now Hostway)• 2006 Intermedia.NET• 2008 NaviSite (Now a Time Warner Cable Company)• 2011 Yottaa
William Toll Twitter: @utollwi Email: [email protected]
WHY ECOMMERCE SITE SPEED MATTERS
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2 Seconds
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Forrester Research says 47% of consumers expect pages to load in two seconds or less.
40% won’t stick around if it takes more than three seconds.
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Speed & Business Metrics
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• Revenue & User Satisfaction– # of Items in Shopping
Cart– Conversion Forms
Filled– White Papers
Downloaded– Brand Perception– Likelyhood of return,
recommendation or share
© 2011 Yottaa Inc. All Rights Reserved.
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• SEO– Slow loading sites rank lower
Speed & SEO
“Google incorporating site speed in search rankings”
@mattcutts – Google
© 2011 Yottaa Inc. All Rights Reserved.
Speed and Marketing ROI
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• Paid Advertising– Slow websites
have lower conversions and return visits.
© 2011 Yottaa Inc. All Rights Reserved.
Image Source: http://www.wordstream.com/articles/most-expensive-keywords
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What difference does it make?
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Time on Site
Pages / Visit
Bounce Rate
Revenue/AverageOrder Size
SEO
Conversion Rate
Speed influences key website metrics
Speed & Website Metrics
© 2011 Yottaa Inc. All Rights Reserved.
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IDC Retail Insights: European Consumer Behavior: How to reduce eCommerce Abandonment and Improve Conversion Rates June 2010
Slow Websites Drive Competition
How Fast Does Your Website Load?
YOTTAA INTRODUCTION
© 2011 Yottaa Inc. All Rights Reserved. 19
No installs | No code changes | Buy online or provision through API
We provide all-in-one web performance service that makes websites faster:
WebsiteMonitor
Site Speed Optimizer
Double Website Speed Or Greater
Continuously monitor Website Health
© 2011 Yottaa Inc. All Rights Reserved.
All-In-One
Yottaa Offerings
Sample Ecommerce Site: Bang & Olufsen USA Ecommerce
21© 2011 Yottaa Inc. All Rights Reserved.
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Sample Ecommerce Site: BR.DK
Legoland - Billund
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YOTTAA MAKES WEBSITES FASTER
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100+ factors can make your website slow
Data centers
Major ISPs
CDNs Geography Last Mile Browsers Users
Performance uncertainty
3rd party assets/widgets
Running A Website Well Is Hard
No software to install
No changes to your website
Takes 3-min to set it up
Pay as you go
Infinitely Scalable Cloud Service
Internet
•Load Balancing•Performance•Edge selection
•HTTP/TCP Tuning•Client caching•Request pipeline•GZip
•Viewport detection•Rendering prioritization
•SPDY
•JS/HTML/CSS optimizations
•CSS Sprite•Data URI•Domain sharding
Real-time Page
Optimization
Browser & Device Targeting
CDN Balancing
Network
Tuning
Any websiteAny Platform
Any Data Center
Any userAny clientAnywhere
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Yottaa Site Speed Optimizer
Yottaa’s Global Network
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Amsterdam
Dublin
Singapore
Dallas
San Francisco
Seattle
Chicago
Washington
New York
BostonBeijing
Office Locations Cloud-Based Optimization Nodes Cloud-Based Monitoring Nodes
© 2011 Yottaa Inc. All Rights Reserved.
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Q & AThank you for viewing
© 2011 Yottaa Inc. All Rights Reserved.
For More Information Contact:
William TollEmail: [email protected]: +201.204.9880Web: www.yottaa.comTwitter: @utollwi
Images Courtesy of Flickr users: hummyhummy, yum9me, GAPHIKER
Test Your Website Speed
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Visit www.Yottaa.comEnter a URL in the Box
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View Assessment Information
Understand Your Yottaa Score
Assess Your Website Speed
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Understand Your Page Load Time
Breakdown
View your page load waterfall
Understand Your Page Load Times
Benchmark Your Website Performance
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Benchmark Your Website With the
Competition
Link Your Google Analytics with Yottaa Site Performance Data
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Link Your Google Analytics. Assess
Your Website Performance and It’s
Effect on Website and Business
Metrics
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Make Your Website Faster with Yottaa Site Speed Optimizer
Activate Yottaa Optimizer To Make Your Website 50%
faster or more!