Window Displays

VM Part 4

Promotional Window Display

•Promotes the sale of the store’s products•Most common

Institutional Window Display

Promotes store image by focusing on:• Employee achievements• Store sponsorships• Seasonal decorationsNot product-oriented

Public Service Window Display

Enhance store image by focusing on:

• Public causes• Worthy ideas• Community

organizations

Display Design

•Balance – –Equal distribution of objects–Formal: identical on both sides (symmetrical)

– Informal: not visually identical

Every display must have:

Balance

• Formal or symmetrical

• Same “weight” on both sides

Balance

• Informal or asymmetrical

• “Weight” is heavier on one side of the window

Display Design

•Point of Emphasis – – Point of eye contact– Contrasting color– Contrasting shapes, size, textures– Highlighting with spotlight– Placement – something in

foreground or background

Every display must have:

Point of Emphasis

• Size – picture in background

Point of Emphasis

• Lighting – used to focus on the display items

Point of Emphasis

• Color – red contrasts with black and white

Display Design

Proportion• coordinated

arrangement of objects

• Pyramid/cylinder• Step: progression

of sizes

Every display must have:

Proportion

• Cylindrical

• Pyramid

• Progression of sizes

• Draws eye up

• Products displayed on each level

Display Design

Proportion• coordinated

arrangement of objects

• Pyramid/cylinder• Step: progression

of sizes• Zigzag:

background, middle, foreground

Every display must have:

Proportion

Display Design

Proportion• coordinated

arrangement of objects

• Pyramid/cylinder• Step: progression

of sizes• Zigzag:

background, middle, foreground

• Repetition (xxx) or alternation (xoxo)

Every display must have:

Proportion• XXX Repetition

Proportion

XOXO Repetition

Display Design

Proportion• coordinated

arrangement of objects

• Pyramid/cylinder• Step: progression of sizes• Zigzag: background,

middle, foreground• Repetition (xxx) or

alternation (xoxo)• Radiation: emphasis in

middle; all radiates from center (sun)

Every display must have:

Proportion

• Radiation• Lighting

diffuses outward in rays

Display Design

Rhythm • line direction,

eye movement

Every display must have:

Horizontal line

Rhythm

Vertical

Display Design

Harmony• pleasing

effect of combinations

Every display must have:

Display Design Elements

• Balance

• Point of emphasis

• Proportion

• Rhythm

• Harmony

Window Displays

VM Part 4