winning new video world - accenture...prefer to watch tv shows on tv sets – from 52% in 2016 to...

Consumers who own a smartphone, computer and tablet continue to grow. 37% 42% 2015 2017 WINNING EXPERIENCES IN THE NEW VIDEO WORLD New findings from the 2017 Accenture Digital Consumer Survey of 26,000 consumers in 26 countries reveals UNPRECEDENTED CHANGES ACROSS THE CONNECTED DEVICE LANDSCAPE THE PAST FOUR YEARS SHOW DRAMATIC SHIFTS IN HOW CONSUMERS USE DEVICES TO WATCH VIDEO CONTENT The smartphone has nearly doubled in preference for watching video clips. There has been a 55% one year drop in consumers who prefer to watch TV shows on TV sets – from 52% in 2016 to 23% in 2017. Computers have overtaken TV sets as the preferred devices for watching TV shows. 41% 2017 23% 2014 CONSUMERS ARE LOOKING FOR NEW, PERSONALIZED INTERACTIONS THAT ENHANCE THEIR OVERALL VIDEO EXPERIENCE. IN CUSTOMER SERVICE 8 in 10 consumers wish they received an authentic response from a customer service representative that didn’t feel standardized or automated. IN ADVERTISING SERVICES 44% think getting personalized advertising based on past online searches is useful. IN THE CONNECTED HOME 38% believe digital assistants using personal information are useful in providing a more personalized experience. IN INTERACTING WITH THEIR DEVICES 4 in 10 consumers want voice control to further personalize their interaction with their devices. 44% 40% 80% 38% Copyright © 2017 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. LAPTOP/ DESKTOP PCs TV 32% 2016 42% 2017 23% 2017 52% 2016 Join the conversation @AccentureMedia and visit us at accenture.com/winningexperiences ABOUT THE ACCENTURE DIGITAL CONSUMER THOUGHT LEADERSHIP PROGRAM The Accenture Digital Consumer Thought Leadership program for communications, media and technology companies is based on a survey which was conducted online between October and November 2016, with 26,000 consumers in 26 countries, including Australia, Brazil, Canada, China, Czech Republic, France, Germany, Hungary, India, Ireland, Italy, Japan, Mexico, the Netherlands, Poland, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Turkey, the United Arab Emirates, the United Kingdom and the United States. The sample in each country is representative of the online population, with respondents ranging in age from 14 to 55 plus. The survey and related data modeling quantifies consumer perceptions of digital devices, content and hyper personalized services, purchasing patterns, preference and trust in service providers, the future of their connected lifestyle and appetite in new technologies such as artificial intelligence or virtual reality. TV shows Sports games Video clips 60% 50% 40% 30% 20% 10% 2014 2015 2016 2017

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Page 1: WINNING NEW VIDEO WORLD - Accenture...prefer to watch TV shows on TV sets – from 52% in 2016 to 23% in 2017. Computers have overtaken TV sets as the preferred devices for watching

Consumers who own a smartphone, computerand tablet continue to grow.

37%42%

2015

2017

WINNING EXPERIENCES IN THE NEW VIDEO WORLD

New findings from the 2017 Accenture Digital Consumer Survey of 26,000 consumers in 26 countries reveals

UNPRECEDENTED CHANGESACROSS THE CONNECTED DEVICE LANDSCAPE

THE PAST FOUR YEARS SHOWDRAMATIC SHIFTS IN HOW CONSUMERS USE DEVICES TO WATCH VIDEO CONTENT

The smartphone has nearly doubled in preference for watching video clips.

There has been a 55% one year drop in consumers who prefer to watch TV shows on TV sets – from 52% in 2016 to 23% in 2017.

Computers have overtaken TV sets as the preferred devices for watching TV shows.

41%2017

23%2014

CONSUMERS ARE LOOKING FOR NEW, PERSONALIZED INTERACTIONS THAT ENHANCE THEIR OVERALL

VIDEO EXPERIENCE.

IN CUSTOMER SERVICE8 in 10 consumers wish they received an authentic response from a customer service representative thatdidn’t feel standardized or automated.

IN ADVERTISING SERVICES

44% think getting personalized advertising based on past online searches is useful.

IN THE CONNECTED HOME38% believe digital assistants using personal information are useful in providing a more personalized experience.

IN INTERACTING WITH THEIR DEVICES

4 in 10 consumers want voice control to further personalize their interactionwith their devices.

44%

40%

80%

38%

LAPT

OP/

DES

KTO

P PC

TV32%2016

42%2017

23% 2017

52% 2016

Join the conversation @AccentureMedia and visit us at accenture.com/winningexperiences

ABOUT THE ACCENTURE DIGITAL CONSUMER THOUGHT LEADERSHIP PROGRAMThe Accenture Digital Consumer Thought Leadership program for communications, media and technology companies is based on a survey which was conducted online between October and November 2016, with 26,000 consumers in 26 countries, including Australia, Brazil, Canada, China, Czech Republic, France, Germany, Hungary, India, Ireland, Italy, Japan, Mexico, the Netherlands, Poland, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Turkey, the United Arab Emirates, the United Kingdom and the United States. The sample in each country is representative of the online population, with respondents ranging in age from 14 to 55 plus. The survey and related data modeling quantifies consumer perceptions of digital devices, content and hyper personalized services, purchasing patterns, preference and trust in service providers, the future of their connected lifestyle and appetite in new technologies such as artificial intelligence or virtual reality.

TV shows

Sports games

Video clips

60%

50%

40%

30%

20%

10%

2014 2015 2016 2017

Trends in TV and Internet Use - CMPA · Ownership of HD TV sets among light internet TV viewers (53.6%) is much higher than the general population (35.2%) but neither light nor heavy

Wall Mount for 32–55 TV sets