winter programme entrepreneurship in russia 02 january 15 ... · competitive intelligence 10.00 –...

8
WINTER PROGRAMME Entrepreneurship in Russia 02 January 15 January 2019

Upload: others

Post on 16-Jul-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: WINTER PROGRAMME Entrepreneurship in Russia 02 January 15 ... · Competitive Intelligence 10.00 – 12.15 Lecture 7 Innovations in Russia 10.00 – 12.15 Lecture 8 Marketing Management

WINTER PROGRAMME Entrepreneurship in Russia

02 January ─ 15 January 2019

Page 2: WINTER PROGRAMME Entrepreneurship in Russia 02 January 15 ... · Competitive Intelligence 10.00 – 12.15 Lecture 7 Innovations in Russia 10.00 – 12.15 Lecture 8 Marketing Management

Good reasons to study at MIRBIS Institute – Moscow International Higher Business SchoolMIRBIS is one of the leading educational institutions of Russia in business education. MIRBIS successfully implements the most promising Russian and international programmes of higher economic and business education.

MIRBIS is located in Moscow - major political, economic, cultural, and scientific center of Russia.

Moscow is the home to the country’s largest banks and many of its largest companies. One of the world’s largest urban econ-omies and is also one of the fastest growing tourist destinations in the world.

Entrepreneurship in the modern economic system is one of the primary elements, the structure on which the market is based.

According to leading consulting company (PwC report “World in 2050”), Russia has a high potential of economic growth in the midterm and long-term outlook.

The purpose of the WInter Programme is to provide students with a conceptual framework and practical ideas for under-standing Entrepreneurship in Russia.

This programme was created as a puzzle, as a balanced set of measures to engage students in the environment of Russian business and culture.

General Information Public: BA students.

Teaching language: English.

Dates: 02.01.19 - 15.01.19

Programme ContentThe WInter Programme includes lectures, workshops, Russian language classes, personal study time and company visits.

The teaching content provides an integrated view of entrepreneurship in Russia and investment opportunities in this area.

Specific topics include:

• Culture and History of Russia

• Russia Today: Its role as one of major global players

• Economic Geography. Sustainable Development

• Russia’s Entrepreneurship Ecosystem

• Investments in Russian economy

• Competitive Intelligence

• Marketing Management and PR in Russia

• Russian Language

Page 3: WINTER PROGRAMME Entrepreneurship in Russia 02 January 15 ... · Competitive Intelligence 10.00 – 12.15 Lecture 7 Innovations in Russia 10.00 – 12.15 Lecture 8 Marketing Management

Assessment MethodsStudents will complete and be graded on group projects presentation. The topic of group project is doing business in Russia.

Credits Students who successfully complete the programme will be awarded 6 ECTS

Accommodation WInter School participants will be accommodated in a hotel. Shared rooms. Breakfast is included.(13 nights)

Programme Fee 1000 €*50 Euros – Non-refundable application fee (included into the programme fee)

The Programme fee covers:

• Airport pick-up services• Accommodation (shared room with breakfast)• Invitation letters for obtaining Russian visa• Delivery of invitation letters (Pony Express)• Lectures, workshops, Russian language classes• Teaching material• Coffee breaks• MIRBIS gifts (souvenirs)• Certificate by course completion

• Company visits • MIRBIS library • WiFi access inside the School• MIRBIS Gym• Sightseeing excursions (Red Square and the Kremlin

museums, Zhostovo, Museum of cosmonautics, bus tour around Moscow)

• Transport for some excursions • Farewell Dinner

NOTE: the programme fee does NOT include: air tickets, visa fees, medical insurance, meals.

Page 4: WINTER PROGRAMME Entrepreneurship in Russia 02 January 15 ... · Competitive Intelligence 10.00 – 12.15 Lecture 7 Innovations in Russia 10.00 – 12.15 Lecture 8 Marketing Management

Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday

02.01.2019 03.01.2019 04.01.2019 05.01.2019 06.01.2019 07.01.2019 08.01.2019 09.01.2019

Arrival to Moscow Transfer from the airport to the hotel

08.00 – meeting in the Hotel lobby

Travel to MIRBIS by metro

10.00 – 12.15

Lecture 2

Russia Today: Its role as one of major global players

10.00 – 12.15

Lecture 3

Economic Geography. Sustainable Development

10.00 – 12.15

Lecture 4

Russia’s Entrepreneurship Ecosystem

10.00 – 12.15

Lecture 5

Investments in Russian economy

Whole day excursion to Zhostovo decorative art manufactory (Zhostovo painting is an old Russian folk handicraft of painting on metal trays, which still exists in a village of Zhostovo in the Moscow Oblast)

Travelling by bus

Bus tour around Moscow with anEnglish speaking guide

Visit to Red Squareand the Kremlin museums

09.30-10.30

Introduction and welcome to MIRBISCampus Tour

10.30 – 12.00

Lecture 1

Culture and History of Russia

12.15-14.00

Lunch

12.15-14.00

Lunch

12.15-14.00

Lunch

12.15-14.00

Lunch

12.15-14.00

Lunch

14.00 – 17.15

Russian language class

14.00 – 15.30

Russian language class

14.00

Ice cream factory

Travelling by subway

14.00 – 15.30

Russian language class

14.00

Company visit:

Russia Today/Yandex/Rambler/Mail/Internet InitiativesDevelopment Fund IIDF

15.30

Workshop(discussing and preparation of the group project)15.30

Self-Study

Free time Free time Free time Free time Free time

Page 5: WINTER PROGRAMME Entrepreneurship in Russia 02 January 15 ... · Competitive Intelligence 10.00 – 12.15 Lecture 7 Innovations in Russia 10.00 – 12.15 Lecture 8 Marketing Management

Wednesday Thursday Friday Saturday Sunday Tuesday Wednesday

10.01.2019 11.01.2019 12.01.2019 13.01.2019 14.01.2019 15.01.2019 16.01.2019

10.00 – 12.15

Work on groupprojects

10.00 – 12.15

Lecture 6

Competitive Intelligence

10.00 – 12.15

Lecture 7

Innovations in Russia

10.00 – 12.15

Lecture 8

Marketing Management and PR in Russia

10.00 – 12.15

Group project presentation

Leaving Moscow (transfer from the hotel to the airport)

Or optional 2-day trip to St. Petersburg (* detailed information will be provided upon a request)

Or optional 2-day trip to St. Petersburg

12.15-14.00

Lunch

12.15-14.00

Lunch

12.15-14.00

Lunch

12.15-14.00

Lunch

12.15-14.00

Lunch

14.00

Company visit Russian cosmetics factory Svoboda

14.00

Excursion Museum of Cosmonautics

14.00 – 15.30

Russian language class

14.00-17.15

Workshop (Work on group projects, preparations for the presentations)

14.00-17.00

Feedback session &certificate awarding ceremony

15.30

Self-Study

Free time Free time (Park VDNKH)

Free time (optional Gorkiy Park)

Free time(optional –Visiting Izmailovo Kremlin and Izmailovsky Market)

17.00

Farewell dinner (Taras Bulba, Varenichnaya #1 or MIRBIS canteen)

*Please note that the schedule may be subject to change under certain circumstances.

Contact US

Sabina [email protected]@mirbis.ru109147, Moscow, Marksistskaya str. 34/7 Tel: (499) 110-41-80

Page 6: WINTER PROGRAMME Entrepreneurship in Russia 02 January 15 ... · Competitive Intelligence 10.00 – 12.15 Lecture 7 Innovations in Russia 10.00 – 12.15 Lecture 8 Marketing Management

Cosmetics factory Svoboda

Red Square

Ice cream factory

Zhostovo

Page 7: WINTER PROGRAMME Entrepreneurship in Russia 02 January 15 ... · Competitive Intelligence 10.00 – 12.15 Lecture 7 Innovations in Russia 10.00 – 12.15 Lecture 8 Marketing Management

Museum of cosmonautics

Internet Initiatives Development Fund

RT

Yandex

Page 8: WINTER PROGRAMME Entrepreneurship in Russia 02 January 15 ... · Competitive Intelligence 10.00 – 12.15 Lecture 7 Innovations in Russia 10.00 – 12.15 Lecture 8 Marketing Management

*optional:

trip to St. Petersburg

(plus 400 Euros)

Day 1 • Arrival to St.Petersburg

• Accommodation

• Breakfast at the hotel

• Excursions: Peter and Paul fortress, St. Isaac’s Cathedral, a visit to Aurora

• Dinner

Day 2 • Breakfast at the hotel

• Excursion: the Hermitage

• Lunch

• Excursion: Peterhof

• Dinner

• Departure