Win/Win: Innovative Corporate Partnerships for Innovative

Fundraisers

Brock WarnerManager, DevelopmentWar Child

Alden HadwenDirector, Community EngagementAimia Canada Inc.

The Plan:

Introductions

What is Skills-based Volunteering (SBV) & How to Get Started

Case Studies: Meaningful/Valuable Engagement and Participation

Takeaways, questions and discussion

Skills-Based Volunteering (SBV)

- Why discuss this at a fundraising conference?

- Is SBV different from typical volunteer recruitment?

Skills-Based Volunteering• Specific to an acquired skill• Project based• Managed as a partnership

Traditional Volunteering• Inclusive to all or many• Range from very short-term to long• Managed by charity

Board recruits

Pro bono:- Advisors - Consultants - Legal & Accounting

Skills-Based Volunteering (SBV)

- Why discuss this at a fundraising conference?

- Is SBV different from typical volunteer recruitment?

- Why the specific focus at AIMIA on SBV?

“…by implementing a strategic skills-based volunteering program Canadian companies can effectively – and cost-effectively – build intellectual capital and the skills of employees, all while supporting their communities.”

CharityVillage ArticleSeptember 2014Link: goo.gl/LFWCDL

“Many businesses have staffs of talented employees who are able, willing and eager to contribute their talents to SBV projects.

Generations X and Y employees in particular want the opportunity to make a difference in the world. By offering SBV opportunities, companies can appeal to their expectations.”

CharityVillage ArticleSeptember 2014Link: goo.gl/LFWCDL

Skills-Based Volunteering (SBV)

- Why discuss this at a fundraising conference?

- Is SBV different from typical volunteer recruitment?

- Why the specific focus at AIMIA on SBV?

- How is it going for War Child?

Assessment

Planning

Engagement

Integration

Reporting and Evaluation

Recognition

Source: Volunteer Canadahttp://volunteer.ca/content/skills-based-volunteering-cycle

Other Aimia examples:- Other Aimia Ambassadors- Data Dives with Engineers without Borders, “60 million girls”- Missing Maps project with Medecins sans Frontieres- Human Resources with Centraide

Remember:

Take the first step!

Help companies take stock of which of their skills can benefit the community

Base your ask on research, and be specific with your proposal to the company.

Clearly state the desired outcomes for you and the company.

Don’t take a company at face value – probe deeper.

Ideas!

- Marketing Calendars, Promotional & PR strategies- Data Analysis & Donor Profiling

- donor geography- data hygiene- Demographic Analysis

- Website analytics review- Branding exercises- Specific/technical research – eg., community impact assessments

More Ideas!

- Customer service training- Product and stock management (e.g., merchandise, materials, etc)- Volunteer management- Recruitment