wizardworld 2015 deck
TRANSCRIPT
24 City US Tour • 27 US Events • London & China
The Pop Culture Capital of the World WizardWorld.com | CONtv.com | ComicConBox.com
25 City US Tour • 27 US Events • China
MARKETING PLATFORMS
Comic Con Box • Product Distribu-on • Premium Merchandise
Marke-ng (Direct Mail & Event)
• Digital Media Amplifica-on
CONtv • Digital Video Adver-sing
(Cross Pla5orms) • Branded Programming
(Client Supplied) • Original Programming
Wizard World Comic Con • Experien-al Booth/Show Marke-ng • @ Event Programming • Local Market Media Promo-on • Social & Digital Marke-ng
The leading producer of pop culture live events in the country for fans of Movies & TV Shows and celebriCes, technology, YouTube channels, video games, toys and more!!
#1 COMIC CON EVENT TOUR
2015 Comic Con Tour Schedule
New Orleans -‐ Jan 9-‐11 Portland -‐ Jan 23-‐25 Madison -‐ Feb 6-‐8 Indianapolis – Feb 13-‐15 Cleveland -‐ Feb 20-‐22 Horror Fest Chicago -‐ March 6-‐8 Raleigh -‐ March 13-‐15 Las Vegas -‐ April 24-‐26 Minneapolis -‐ May 1-‐3
Philadelphia -‐ May 7-‐10 St. Louis -‐ May 22-‐24 Greenville -‐ May 29-‐30 Des Moines -‐ June 12-‐14 Sacramento -‐ June 19-‐21 Richmond -‐ July 31-‐August 1-‐2 Chicago -‐ August 20-‐23 �
27 Live US Events in 2015:
San Jose -‐ Sept 4-‐6 Piasburgh Sep 11-‐13 Columbus -‐ Sept 18-‐20 Nashville -‐ Sept 25-‐27 Fort Lauderdale -‐ Oct 2-‐4 Tulsa -‐ Oct 23-‐25 AusCn -‐ Oct 30-‐31 Louisville -‐ Nov 6-‐8 Reno -‐ Nov 20-‐22 San Antonio – TBD
• 25 U.S ci-es in 2015 with total an-cipated 1 Million through the doors • Figures based on 2014 actuals and new market projec-ons.
2015 Comic Con Tour
Wizard World Comic Con International Expansion
Wizard World LONDON Comic Con Q1, 2016 Loca-on: The O2 Arena -‐ London, UK Expected AUendance: 45,000+ Co-‐Producing with AEG LIVE EVENTS (producers of events such as: Coachella, Stagecoach, etc.) MAJOR GUESTS TO BE ANNOUNCED
Wizard World CHINA Comic Con May, 2015 Loca-on: Guangzhou, China (where the Canton Fair takes place) Expected AUendance: 200,000+ In partnership with FansTang.com: The #1 Social Media Brand in China – China Branding Group) MAJOR GUESTS TO BE ANNOUNCED
• Celebrity aUachment in each city ac-vated • Studio Partnerships, events around film or TV show releases • Create exci-ng Weekend Getaway contest/packages • Major Adver-sing support with many markets per city (travel)
In-Market Major Media Partner Support
SHOW FLOOR & PROGRAMMING
AUDIENCE DEMOGRAPHICS
Under 18 24%
18-‐34 52%
35-‐45 17%
46-‐55 5%
55+ 2%
Under&18 18)34 35)45 46)5524% 52% 17% 5%
88% of aaendees are early adopters of new technology
57% Male
43% Female
Male Female
57% 43%
Consumer InteracCon & Engagement
Consumer Electronics
Video Games
Toys & Collec-bles
Mobile & Technology
Movies & TV Sports & Travel
Beverage Package Goods
Retail Entertainment
10 & UNDER GET IN FREE
LASTING “SOCIAL” IMPRESSIONS
OVER 1 BILLION IMPRESSIONS EXPECTED IN 2015�
Email Database: • Total “opt-‐in” Email database: 1.5 million • Regional Communica-on Databases • Brand Communica-on Features
Recent Facebook Stats: • 350 thousand Facebook fans • 50 thousand likes per social contest • Over 100k unique visitors per contest • 4.7 million engaged users • 9.5 million engagement clicks • Total Reach: 57 million
Recent Twiaer Stats: • 66k followers on na-onal account • Poten-al reach: 120 million • Poten-al impressions: 750+ million • Strategic Celebrity Involvement,
retwee-ng
**All metrics compiled from TwiUer, Simply Measured, Facebook Insights and Survey Monkey
Live Event Stats: • 1 Million+ aUendees • TV/Print/Radio impressions per city: 20-‐40 million +/-‐ • Total tour live impressions: 500 million +/-‐ • Total tour digital impressions: 750 million +/-‐
Celebrity Social Media Reach Per Event 16 million people +/-‐ Na-onal Tour 400 million impressions +/-‐
Celebrity Social Media Activations
WHAT’S IN THE BOX!?
• Toys & Tech • Celebrity Autographs • Exclusive/Collec-ble Comics • Licensed Artwork • T-‐Shirts, Socks, etc. • Comic Con Tickets • Discount Codes • Gaming Materials • Major Brand Promo Items • And much, much more!
WIZARD WORLD PRESENTS: COMIC CON BOX
ComicConBox.com is a PREMIUM monthly subscrip-on box service that brings Comic Con to the doorsteps of fans
BOX DESIGN
WIZARD WORLD PRESENTS: COMIC CON BOX
AT-‐SHOW EXPERIENCE DESIGN
ComicConBox.com is a PREMIUM monthly subscrip-on box service that brings Comic Con to the doorsteps of fans
MARKETING • Media Partnerships (ComicBook.com, Bleeding Cool, IGN, etc.)
• In Partnership with • YouTube stars with Millions of subscribers
• Ac-ve e-‐mail database of OVER 2 MILLION FANS
Celebrity Autograph Inclusion
WHAT IS CONtv? Feature Films, Hollywood TV content, originals, and live programming from Comic Con events for passionate Fans & Pop Culture Influencers
• CONtv is the First and Only Digital Video Network/Channel/App DEDICATED to Comic Con, Pop Culture and Fandom Content
• CONtv is available free on-‐ demand, via mul-ple apps and digital devices
• Thousands of hours of film & television content
Reaching over 100 million people (AVOD)
CELEBRITY INTEGRATION • Photo Opportunity Giveaways • Autograph Booth Sponsorship • Celebrity Media Integra-on • Celebrity AUached Contests • Celebrity Appearance at Ac-va-on • PR Stunts
EXAMPLE NATIONAL TOUR ASSETS • Pre Event Media Packaging – Radio, TV, PR, Print, Online • Enhanced Brand Logo Integra-on • Customized Brand Contests (on-‐site) • Ticket and VIP Giveaways • ConTv Integra-on • Sponsored Comic Con Event Contests • On-‐Site Lead Genera-on • Na-onal and Regional Promo-ons “Brought To You By” • Crea-on of Show Collectables • Spot/Teaser/Reels in Comic Con Video Lo • Promos and Sign Up Incen-ves • Sponsored Giveaways • Premium Brand Logo Placement • Full Scale Social Media Schedule/Campaign with Brand -e-‐ins • Augmented Reality Campaign • Bag Stuffers/Sampling • Na-onal E-‐mail Blast • Ar-cle/Press on Wizard World Comic Con website • PA Announcements & Program Adver-sements
Tour Sponsorship Assets
WELCOME TO WIZARD WORLD COMIC CON