WordLift brings the power of Artificial Intelligence to help you produce richer content and organize it around your audience.

“If our role as journalists is to help communities better organize their knowledge and themselves, then it is apparent that we are in the service business and that we must draw on many tools, including content, and place value on the relationships we build with members of our communities, which will also take many forms. Thus we are in the relationship business.” -- Jeff Jarvis

Connected Computers

10K

1987

Connected Web Pages

38T

2013

Connected Data29B

2015

“Organize Internet Knowledge

in Digital Libraries”

Bibliothèque nationale de France - Parigi, Francia 

Problema:Me, Myself & the Web

+ autorevolezza dei contenuti+ engagement con il proprio audience

+ reputazione e visibilità

Interagire e collegarsi con la propria tribù in un mare di contenuti è sempre più difficile

Problem:Me, Myself & the Web

+ Content authority+ Audience engagement

+ Reputation and visibility

Connecting and interacting with your own tribe is harder with the increasing amount of content online

Solution:New Organization and Quality

of Content

Organizing Knowledge

Interactivity Engagement Community

What Who

WhereWhen

● Making editorial decisions about what connects to what and why

● Providing a context and analysis of the facts

● Invite others to explore and discover

● Publish interoperable datasets that follows the linked data principles

This slide is deliberately inspired by “Thinking Outside the Search Box”: http://www.slideshare.net/TheMediaConsortium/aron-pilhofer

1 2 3

Values

Data ownershipData is owned by those who

produce it.

WordLift organizes your website and creates the metadata necessary to

monetize your content. You can choose the type of licence to attach to the data created using WordLift.

Open SourceWe build technologies together.

WordLift’s technology is Open Source, to allow you the maximum freedom developing and growing your project (no vendor lock-in).

InteroperabilityThe Web must be and stay open.

The economic value of individual knowledge is linked on its openness.

WordLift publishes contents according to open web standards.

InsideOut10, the innovation company behind WordLift, develops technological and communication solutions, with a focus on CMS, Semantic Technologies, and Digital Communication Strategies.

The Company

Company Area Analogies Differences

Content CreationContent Marketing

Semantic TechEditorial Support

Custom DataSets14 lingue

Content Creation Content Marketing

Vertical Market Dataset Custom Dataset

Content Marketing Content Recommendation Data Ownership

Content MarketingContent

RecommendationData

Interlinking

Content Optimization SEO Optimization Schema.orgOnsite linking

The Competition

First-to-Market(Content Organization)

WordLift is first-to-market following a content organization approach,

providing writers full ownership over their metadata, which can be now

monetized.

Technology(State of the Art)

WordLift provides bloggers, editorial teams and

enterprises of any size with a set of advanced Web publishing technologies

(AI, NLP & Search.)

Process Innovation (Linked Data Publishing)

WordLift introduces a new process to create and optimize web content,

similar to the innovation brought a few years ago by SEO best practices.

1 2 3

Competitive Advantages

Blogger Editorial Team Enterprise

What We Have Learned From the Testing (Web KPIs | BEFORE & AFTER)

251.70%Sessions

29.32%Pages / Session

298.26%Sessions

245.27%Users

52.21%Avg. Session Duration

512.61%Users

159.59%Pageviews

8.5%Pageviews

264.39%Pageviews

CLOSED BETA

CLOSED BETA

Building Publisher Awareness What are the Concepts We Care the Most? Why?

Semantic tagging in general requires the publisher to make editorial decisions. This has created for Greenpeace Italy a new level of self-awareness of the relationship between the organization, the concepts they use to classify their contents and their audiences.

© MICO Project. Funded by the European Commission FP7 (grant agreement no: 610480). No reproduction without written permission.

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© MICO Project. Funded by the European Commission FP7 (grant agreement no: 610480). No reproduction without written permission.

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