workgroup 1 strengthening innovation capacities kick off seminar programme med roberto santoro esoce...

Workgroup 1Strengthening Innovation Capacities

Kick off Seminar Programme MED

Roberto SantoroESoCE Net President

[email protected] Thursday, November 22nd, 2007 Parc Chanot, Marseille

MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET

European Society of

Concurrent Enterprising - Network

Professional Association, with a legal personality recognised by the Italian Government (filed in the “Registro Ufficiale delle Organizzazioni non-profit”) – Research and Innovation -

International constituency. More than 500 members, mostly throughout Europe

Mission: to share and develop the Body of Knowledge of the emerging discipline of “Collaborative Enterprising” as well as to act as catalyst for its industrial adoption especially within Regional Innovation Systems

Key player of the European Research in the Collaborative Enterprising domain (Concurrent Engineering, Virtual/Extended Enterprising, Company Networks, Professional Communities


Contribution to Workshop1. Deepening of the thematic issue/ elaborate the topic/Experiences

1. ECOLEAD holistic approach

2. VEN for regional innovation (Yorkshire and Lazio)

2. Identifying Key Challenges

1. Addressing SMEs dimension for Innovation

2. Which Services for SMEs

3. Knowledge mobility

3. Suggestions of project ideas for future cooperation

1. Accreditation system for VEN services

2. Inter-cluster collaboration framework

3. Interregional pilots


Emerging Entities

Virtual Enterprise Networks

Professional Communities

Living Labs

::Virtual Worlds..

Networks

PVCsCompanies

IndividualsNetwork manager

AnalystModerator

Problemsolver

PVC manager Virtual Enterprises

BUSINESS ECOSYSTEM

CO-EVOLUTIVEEmployee

Emerging business entitiesand success factors

Key strategic elements for socio-economic development

• Human potential and creativity deployment

• Extensive use of collaborative working

• Innovation mechanism based on new human interaction patterns freed from organisational constraint

• Fully deploy the potential of ICT

• Leverage Networking for achieving Critical Mass


ECOLEAD project FP6-2004-IST-1 2004-2008 European Collaborative networkedOrganizations LEADership initiative

http://www.ecolead.org

“In ten years, in response to fast changing market conditions, most enterprises and specially the SMEs will be part of some sustainable collaborative networks that will act as breeding environments for the formation of dynamic virtual organizations” ECOLEAD DOW

“By 2010 most knowledge workers and citizens will invest a significant part of their time within communities of co-creators, helping them to realize their Knowledge, Business and Social expectations” ESoCE Net

ECOLEAD aims at creating the necessary strong foundations and mechanisms for establishing

an advanced collaborativeand network-based industry

society in Europe.

6MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET

Swiss VBE : Swiss Microtech

Virtual OrganizationBuilt for an order

Customer

Connection Customer- VOOne interlocutor

The DecoCHina strategic network

Chinese Industrial“Hub and Spoke”networkDecoCHina cluster


The KBS Professional Virtual Community

PVC

University

Research Centre

Retiree

Individual Professional

Consultant

VT

Professional Service CUSTOMER

Large Company

Association of “individuals” (knowledge workers) identified by a specific knowledge scope with an explicit business orientation

SME

The PVC members’ interaction is optimized by the synergic use of ICT-mediated

and face-to-face mechanisms.

Need for Knowledege Service

Kid

Business

Social

Knowledge

The KBS chromo-framework © A. Bifulco R.Santoro

CoPCoP

KBSKBS


• To minimise the overall network costs through the sharing of knowledge resources

• To enable and control “innovation cycles” within the network, while minimising networks’ companies investments

• To infer “cooperation readiness” in the network

• To improve interactions with universities and research centres

• To manage flexible knowledge resources (free lance, consultants) in a controlled manner

• To retain network knowledge through the inclusion of retired personnel from the companies

• To motivate knowledge workers, so maximising individuals’ productivity and creativity

• To realise network knowledge workers’ lifelong learning in a cost effective manner

PVC Community

Product/ Service

Customer

University

Research Centre

Retired

Free lance

Consultant

VO

VBE

Entangled PVC Benefits


VEN Program Yorkshire (U.K.)

VEN’s current Business

Ecosystems include

Healthcare

Chemicals – REACH ready, Personal Care

Sports

Digital – Creative, e-learning, electronics &

ICT

Engineering

Construction

Environmental Technologies


Retail Market Large multinational consortiums

DTA

Science Parks

Sector entities

Universities

Research centres

Instruments of financial support

European research networks

European Commission projects

Finance companies

SMEs DTA: Aerospace Cluster – Lazio Region

Clients

DTA

Cluster

Other Stake-

holders

The innovation network in the Aerospace Technology Cluster


Living Labs in European innovation vision Helsinki Manifesto – 20/11/2006

“The European Network of Living Labs establishes a European platform for collaborative and co-creative innovation,

where the users are involved inand contribute to the innovation process.

This approach should ensure thatcommon methodologies and tools are developed across Europe,that support, stimulate and accelerate the innovation process.

The European Network of Living Labs has a strong regional growth and development impact by facilitating and fostering regional innovation as

interlinked with a European innovation system with a global reach.“


What is a Living Lab

Living Labs are « functional regions »

where stakeholders have formed a Public

Private Partnership (PPP)

of firms, public agencies,

universities, institutes and

people,all collaborating

for creating, prototyping,

validating and testing

new services, products

and systems in real-life contexts.

Such contexts are territorial as well as

industrial settings.


European Network of Living Labs (ENoLL)

1st wave nov 2006 -19 LLABS

2° wave oct 2007 -32 LLABS

3° wave spring 2008

…..


Key Challenges

1. Critical Mass

1. In which area is best to focus the innovation potential? Product/Service? Operations? Business Model?

2. SMEs do not want to merge but are they ready to collaborate?

2. Which Services for SMEs

1. Which services are most urgently needed for SMEs? Are there differences between different industries? ICT for Ideation, Conception, Connection, Collaboration, Product-Service development, Market Intelligence, Demand Creation, Legal support for IPR, Branding…

2. How can innovation systems stimulate faster services development? by providing for experimental environment (beta culture)?

3. How to Mobilize Knowledge and Knowledge workers

1. Which Mechanisms should be put in place to establish an open innovation environment? User - Professional Communities?

2. What kind of IPR approaches should support Open Innovation


SMECluster

Open Source SW

Sta

keh

old

ers

Mu

ltis

ecto

r

PP

P

SMECluster

Open Source SW

ICT

Inte

rop

Co

llab

VBE SupportOpen Source SW

VBE SupportOpen Source SW

Legal / Governance

Collaborative Processes

Business Models

SMECluster

Open Source SW

Ro

adm

ap

Pri

ori

ties

Iden

tifi

cati

on

Pilo

ts

Experimental Practices

Demand CreationCommunity of individuals

Regional Cluster Innovation Business EcoSystems


Regio Connect: Cluster Innovation Business EcoSystems

Services

RegioConnect

Sector 1

-

Sector 2Sector 4

Others

REGIO Connect

Provided by theRegion up to

Self-sustainabilitySector 3


Network of REGIO Connect: Benefits

Network of Regio Connect

Individual Regio Connect

ICT Infrastructure and Best Practices

Policy Linking

Regio Connect accreditation system

Members qualification and training

Benchmarking

Facilitating Large Scale Collaborative pilots

Branding

Ne

two

rk S

ervi

ces

an

d B

en

efit

s

Critical Mass

Competence mix

Increased Creativity

Market access

SMEs Improved services

Regional demand creation

Joint Projects


Building the foundations of a European Network of Regional Cluster Innovation

Sytems

Creating an Open Systemic Innovation Environment for Europe

Legal Framework

Business Model

Conceptual Framework

ICT Infrastructure

Family of Stakeholders Communities

SMEs protagonist

Individuals empowerment

Citizens involvement

Legal

Biz MICT

RegioConnect

RegioConnect Regio

Connect

RegioConnect

RegioConnect

workgroup 1 strengthening innovation capacities kick off seminar programme med roberto santoro esoce...

Documents

marseille slide

med program launch marseille

professional communities

innovation capacities

advanced collaborative

regional innovation

critical mass slide

european research