Writing Emails That Get Read

How to create emails that keep your targets reading

Why Email? • Email is still the preferred method

for permission marketing, by a wide margin

• Email has ROI of  4,300% (according to the Direct Marketing Association)

• Email avoids printing and mailing costs

No Magic Bullets• Email, like all good marketing, is a long

game• Offer valuable content, not just self-

promotion• Get more traffic when people share your

content• Track emails to see what is effective• Test variables before sending another

message

Deepen Your Relationships

• Good email content make customers trust you

• "Train" customers to open your emails every time

• Customers recommend you as authority on their subject

Good Emails Consist Of:• Effective subject line to inspire

reader to open the message

• Distinctive voice: don't sound generic

• Good content that your clients want to read

What Your Email Should Accomplish

• Sell yourself (if they trust you, they'll want what you’re selling)

• Tug on their emotions: tell them a story

• Reasonable argument for action: what do you want them to do, and why?

Effective Subject LinesAccording to Copyblogger, subject lines should be:

• Useful: Can your reader use the material?• Ultra-specific: What is being promised?• Unique: Is the content interesting?• Urgent: Do they want to read the info right now?

Tips and Tips for Effective Writing

• Repetition: make your point several different ways• Say why: give them a reason• "Agitate and solve." Explain their problem, offer a solution.• Storytelling: Give them a narrative. Make them the hero.

Avoid Ceaseless Self-Promotion

• Readers care about their problems, not yours

• Give them content that helps them

• Give content with real value, not advertising fluff

Don’t Forget the Call to Action

• Make it direct, not soft. Say what you want them to do.

• Soft: Why not sign up for my newsletter? vs. Direct: Start getting my newsletters today

• Soft: Would you like my free guide? vs. Direct: Download my free guide now

Offer A Recipe• Tell readers how to do something

• Places you as authority

• Content they want to read and share

Takeaways• Trust and substance matter most

• Readers will want to open your emails if you consistently provide content they want to read

• Test your results, and revise

Getting Your Email Delivered

All of this is no good if your brilliant email lands in a spam box.

Other companies offer less than 78% deliverability; we offer 100%, guaranteed.

To find out more about how we can get your emails to your targets, click here.