www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at

Unister.de

Ioan Toma

www.sti-innsbruck.at

About Unister

• Founded in: 2002• CEO: Thomas Wagner• Headquarter: Leipzig, Germany

– Offices in Berlin, Hamburg, Düsseldorf, Dresden, Jena and Chemnitz.

• Number of employees: 1670, with more than 450 in IT• Domain: e-Business• Website: www.unister.de

www.sti-innsbruck.at

Unister Group

• Unister Media GmbH – founded in February 2008, specializes in the marketing of online portals.

• Unister Market Research & Analysis – a market research company UMA.

3

www.sti-innsbruck.at

Internet portals

• Operates and markets well-known Internet portals with a predominantly German-speaking

4

www.sti-innsbruck.at

Internet portals

5

www.sti-innsbruck.at

Internet portals

6

www.sti-innsbruck.at

Unister - statistics

7

www.sti-innsbruck.at

Unister - eTourism

• In the Tourism domain Unister operates the following portal:– Ab-in-den-urlaub.de– Travel24.com– Fluege.de– Reisen.de– Urlaubtours.de

8

www.sti-innsbruck.at

Ab-in-den-urlaub.de

• One of the market leaders among German online travel agencies.

• Over two million visitors each month• Over 100 million current offers of 75 tour

operators• Users can assemble their trips

themselves. • Flights, hotels, holiday homes,

apartments, rental cars available individually or as a combined package

• Official hotel information, hotel reviews and tips

9

www.sti-innsbruck.at

Travel24.com

• Cooperation with travel24.com AG• Focus on holiday deals• One can book holidays packages but

also individual flights and hotels

10

www.sti-innsbruck.at

Fluege.de

• Booking platform for flights and charters• Compares more than 750 airlines

offering flights• Additionally the user can also book hotel

rooms and rent cars together with the flight.

11

www.sti-innsbruck.at

Hotelreservierung.de

• Specializes in the provision of hotel rooms and residences.

• More than 220,000 hotels• Big hotel chains: Ibis, HolidayInn,

Mercure, Radisson, Ramada

12

www.sti-innsbruck.at

Reisen.de

• Travel portal offering a range of holiday packages and last-minute trips, cruises, flights, car hire.

• Community members can write travel stories and reviews, upload travel pictures and create photo albums, etc.

13

www.sti-innsbruck.at

Urlaubtours.de

• German tour operator • Offers organized package tours, last

minute travel, special holiday or flights and car hire

• Portfolio currently includes more than 100 destinations around the world

14

www.sti-innsbruck.at

Controversial business model

• Controversy related to the fluege.de portal

According to:– Vorsicht bei der Online-Buchung: Verbraucherzentrale warnt vor Reiseportal fluege.de

. Artikel bei focus.de, abgerufen am 9. Juni 2012.– Verbraucherschützer warnen vor Abzocke - Versteckte Gebühren beim Reiseportal „fl

uege.de“. Artikel bei bild.de, abgerufen am 12. Juni 2012.

there is– Not a transparent way of showing flight prices on fluege.de– Additional services are included in the selected package

See more at: http://de.wikipedia.org/wiki/Unister

15