www.sti-innsbruck.at © copyright 2012 sti innsbruck www.sti-innsbruck.at www.radian6.com listen –...

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  • Slide 1
  • www.sti-innsbruck.at Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at www.radian6.com listen measure engage
  • Slide 2
  • www.sti-innsbruck.at Social Media Monitoring Tools What are Social Media Monitoring tools? Listening to what people say about various topics in the social media sphere Different from Social Media Dashboard tools (e.g. hootsuite) 2
  • Slide 3
  • www.sti-innsbruck.at Social Media Monitoring Tools Why does an Enterprise need a Social Media Monitoring tool? Monitoring your brands reputation, benchmark your competitors, generate new sales leads by: Listening to what people, customers and potential customers think about your brand Measuring social media 3
  • Slide 4
  • www.sti-innsbruck.at Radian6 Powering the Social Enterprise Radian6 Analysis Tools Listening Grid What channels to monitor (e.g. blogs, facebook, twitter, youtube etc.)? Which countries and languages? Which topics to listen to? Set alerts 4
  • Slide 5
  • www.sti-innsbruck.at Radian6 Powering the Social Enterprise Radian6 Insights Combines raw data and 3 rd party* services to: Reveal the intentions and emotions behind social posts Provide demographics like age, gender and location Segment posts by type (questions, complains, etc) One-click lists and tag clouds of the most talked about people, places and things *such as Klout, OpenAmplify, OpenCalais 5 source: http://www.radian6.com/platform-blog/2011/10/listen-analyze-and-engage-on-the-social-web-with-radian6/http://www.radian6.com/platform-blog/2011/10/listen-analyze-and-engage-on-the-social-web-with-radian6/
  • Slide 6
  • www.sti-innsbruck.at Radian6 Powering the Social Enterprise 6 Radian6 Engagement console Respond to the posts via your personal or corporate social media accounts Look at the social profiles of the people talking about your brand Collaborate with your team (e.g. participation assignments) Team management (Superuser) Integrate custom or pre-built applications (e.g. Social CRM tools) source: http://www.radian6.com/what-we-sell/engagement-console/http://www.radian6.com/what-we-sell/engagement-console/
  • Slide 7
  • www.sti-innsbruck.at Radian6 Powering the Social Enterprise Under the hood Proprietary crawlers APIs like the Twitter firehose, Facebook Graph API Natural Language Processing* *OpenAmplify 7
  • Slide 8
  • www.sti-innsbruck.at Radian6 Powering the Social Enterprise Facts Client list includes over half of Fortune 100 Co. Technology, Software, Financial Services, Airlines, Agency, Retail, Travel & Leisure, Higher Education, Manufacturing, Transport Founded in 2006 Bought by SalesForce in 2011 (Canada) Pricing (no free plan, Business $600/mth to Pro $10.000/mth) 8
  • Slide 9
  • www.sti-innsbruck.at Social Media Monitoring Market Other: Alterian SM2 Nielsen NM Incite Lithium Sysomos Attensity Spiral16 Hubspot Viralheat Brandwatch 9 Source: Forrester Research - Listening platforms Q3 10
  • Slide 10
  • www.sti-innsbruck.at References SalesForce: http://www.salesforce.com/http://www.salesforce.com/ The Forrester Wave: Listening Platforms, Q3 2010: http://www.nmincite.com/wp- content/uploads/2010/06/The-Forrester-Wave-Listening-Platforms-Q3-2010-FINAL.pdfhttp://www.nmincite.com/wp- content/uploads/2010/06/The-Forrester-Wave-Listening-Platforms-Q3-2010-FINAL.pdf Converseon: http://converseon.com/http://converseon.com/ Symfony: http://www.cymfony.comhttp://www.cymfony.com VisibleTechnologies: http://www.visibletechnologies.com/http://www.visibletechnologies.com/ Alterian SM2: http://www.alterian.com/socialmedia/products/sm2/http://www.alterian.com/socialmedia/products/sm2/ Nielsen NMIncite: http://www.nmincite.com/http://www.nmincite.com/ Lithium: http://www.lithium.com/what-we-do/social-customer-suite/social-media-monitoringhttp://www.lithium.com/what-we-do/social-customer-suite/social-media-monitoring Sysomos: http://www.sysomos.com/http://www.sysomos.com/ Attensity: http://www.attensity.com/home/http://www.attensity.com/home/ Spiral16: http://www.spiral16.com/http://www.spiral16.com/ Hubspot: http://www.hubspot.comhttp://www.hubspot.com Viralheat: http://www.viralheat.com/http://www.viralheat.com/ Brandwatch: http://www.brandwatch.com/http://www.brandwatch.com/ 10

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