www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at

Ioan Toma

www.sti-innsbruck.at

About

• Provider of content and multimedia for German travel operators, as well as tourist reservation and information systems.

• Found in 1996• Founders: Sabre - Holdings (Dallas, USA) and 3 German individuals• More than 100 employees • Based in Berlin, Germany• http://www.giata.de/

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What giata.de offers?

• MultiCodes– identifies duplicates in the hotel portfolio of a travel operator. matches

this with over 3 million offers from over 60 hotel brokers (GTA, Hotelbeds, Tourico, etc.)

• Content Standardisation and Distribution– prepares digital text and image data for almost all well-known tour

operators and travel agencies and from it creates ready-to-use applications for the web, smartphones and iPads

– Almost 20000 customers including well known tour operators such as TUI, Thomas Cook, Rewe, FTI and Alltours, all GDS (global distribution system) and internet booking engines such as Amadeus/Traveltainment, Sabre, Traffics and Travel-IT, and internationally known travel portals, including Expedia, Tripadvisor, Holidaycheck, Opodo and Lastminute.com.

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What giata.de offers?

• Automated Text Creation– generate hotel descriptions – based on hotel facts in 16 different

languages. More than 55000 hotel descriptions

• Multilingual Hotel Content• Besides hotel descriptions, GIATA also offers multilingual content as

part of hotels factsheets and images

• Translation– tourism-related translation service. Among their customers: Starwoodhotels,

hotel.de, Rate Tiger, Traveltainment, ITS, DerTour or Pegasus

• Online Catalogue Production– Tour operators, hotel chains and incoming agents can use the GIATA real-time

catalogue to generate their data independently online. Content is distributed to travel agencies, booking systems, websites and TV channels

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Products

• For travel agencies, portals and affiliates– See complete list at: http://www.giata.de/en/products/for-travel-agencies-portals-and-

affiliates.html

• For tour operators– See complete list at: http://www.giata.de/en/products/for-tour-operators.html

• For hotels– See complete list at: http://www.giata.de/en/products/for-hotels.html

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MultiCodes

• GIATA Codes:– Individually identify over 329,000 specific hotels/ hotel complexes, including details for the

location and country

• Broker and Tour Operator Codes:– 5.3 million booking codes of tour operators and hotel brokers (GTA, Hotelbeds, Tourico, Miki

Travel and many more)

• Geocodes:– Geo - coordinates of over 276,000 top hotels

• Hotel addresses:– Permanently updated by hand. Includes hotel’s name, address, telephone number and fax

number. The address entry also includes any URLs and email addresses available.

• GIATA MultiCodes:– GIATA Codes and optional GIATA Geocodes modules, as well as hotel addresses and details on

affiliations to chains or groups

• For travel agencies, portals and tour operators• Price: depending on the business volume

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CatPad

• Catalogue booking via Apples' iPad• Over 1,000 printed travel catalogues of almost

every notable tour operator in their original version in an iPad app with the corporate brand

• Travel selection and direct booking • Easy booking - just one click to link to your IBE

(Traveltainment, Traffics, Travel-IT etc)

• For travel agencies and tour operators• Price:

– Setup fee: EURO 1899– Monthly licensing fee: EURO 289

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Extranet and Internet Hotel Guide

• Cost-intensive search for travel offers in over 1,000 catalogues from more than 230 tour operators with over 650,000 travel offers

• Multiple search: full text, hotel names, locations or booking code searches

• Optionally can be enhanced into a bookable catalogue

• External Hotel Guide– For: travel agencies - travel office staff and travel professionals – Price: EURO 9.90 /Month/Service Center

• Internet Hotel Guide– For travel agencies - end users– Price: EURO 5.10 /Month/Homepage

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Translation Service

• GIATA Translation Service– Hospitality-focused translation services for all types of

tourism texts, including factsheets, hotel and place descriptions and catalogues

– Danish, Dutch, English, French, German, Italian, Portuguese and Spanish; other languages on request

• Other similar services: – GIATA and Pegasus Translation Services developed

together with Pegasus Solutions– GIATA Localisation Service - context-specific localisation

of websites, CRS interfaces and newsletters for the tourism industry

– GIATA‘s unique translation tool: GITTE - tourist catalogue translation

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For• Tour operators,

travel agents, hotels

Price• dependents on,,

the volume, the text type, the format and the language combination

www.sti-innsbruck.at

TOURIAS smartphone travel guide

• Smartphone travel guide in both English and German for over 100 destinations

• Useful information about countries and sights as well as nightlife and restaurant tips directly to their smartphone

• For Phones and Android devices • Mobile travel guide can be offered free of

charge or with customised design (with or without advertisements or additional premium functions) and integrated into the booking system.

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For• tour operators, travel

agencies, online booking portal

Price• ad-free version 59

EUR/Month

www.sti-innsbruck.at

TOURIAS tips&deals Hotel Guide

• Individual iPhone hotel app

– Hotel information in up to 11 languages

– Customisation with hotel own branding

– Available in app store– Contact details and reservation

options by telephone, email and booking link

– Apple Push Notification Service or SMS

– Integrated reviewing tool for direct communication with guests

– A travel guide, maps and weather forecast option included

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For hotelsPrice: 99 EUR/Month

www.sti-innsbruck.at

LikeScreen

• Turn the people in the store or hotel into new Facebook fans.

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• For– Tour operators,

travel agents, hotels

• Price– Setup fee: EURO

499– Monthly licensing

fee: EURO 39

www.sti-innsbruck.at

myHotelRank

• Online review management tool www.myhotelrank.com

• Collect direct feedback from hotel guests

• Reviews can be pushed on major review portals such as Tripadvisor, Trivago, HolidayCheck and Zoover

• Price: Monthly licensing fee EURO 0.5 per room

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