xerox freeflow vi on the fly productivity apps solutions...

of 38/38
Xerox ® FreeFlow ® VI on the Fly Productivity Apps Solutions Guide June 2011

Post on 31-Jan-2018

231 views

Category:

Documents

6 download

Embed Size (px)

TRANSCRIPT

  • Xerox FreeFlow VI on the Fly Productivity Apps Solutions Guide

    June 2011

  • 2

    Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

    I. VI on the Fly Postcard Application

    1. Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

    2. Quick Print Instructions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

    Printer Setup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

    Printer Queue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

    Submission Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

    3. About the VI on the Fly Productivity Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

    Prerequisites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

    Productivity Apps Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

    4. About the Sample Postcard Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

    5. Using a Variable Data File. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

    6. Printing the Postcard Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

    Data Transforms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

    Text Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

    Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

    7. Customizing the Postcard Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

    The Data File . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

    Images. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

    Rules and Data Transforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

    Exporting Your Postcard Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

    II. VI on the Fly Business Card Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

    8. Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

    9. Quick Print Instructions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

    Printer Setup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

    Printer Queue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

    Submission Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

    Table of Contents

  • 3

    10. About the VI on the Fly Productivity Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

    Prerequisites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

    Productivity Apps Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

    11. About the Sample Business Card Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

    12. Using a Variable Data File. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

    13. Printing the Business Card Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25

    Text Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

    14. Customizing the Postcard Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29

    The Data File . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

    Images. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

    Rules and Data Transforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

    Exporting Your Postcard Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

    III. VI on the Fly Poster Application. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

    15. Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31

    16. Quick Print Instructions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

    Printer Setup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

    Printer Queue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

    Submission Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

    17. About the VI on the Fly Productivity Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33

    Prerequisites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

    Productivity Apps Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

    18. About the Sample Poster Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34

    19. Using a Variable Data File. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35

    20. Printing the Poster Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36

    Variable Text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

    21. Customizing the Poster Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37

    The Data File . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

    Images. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

    Exporting Your Poster Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

  • 4

    Introduction

    The FreeFlow VI on the Fly Productivity Apps help to reduce the complexity and high cost of variable data printing jobs through the combination of Adobe InDesign and Xerox FreeFlow VI Suite. These Productivity Apps provide a simple and effi cient workfl ow which is designed to optimize your digital press.

    FreeFlow VIPP Pro Publisher is an Adobe InDesign plug-in which provides an easy-to-use design solution for templates. You may design your own or use the templates provided with the Suite for postcards, posters and business cards.

    The FreeFlow VI on the Fly Productivity App eliminates the complex and time-consuming precomposition process. Send the design elements and the variable information to the press and your digital press and FreeFlow VI compose each postcard, business card and poster on the fl y, right at the press and at maximum speed.

    This Solutions Guide provides step-by-step instructions on how to use the VI on the Fly Productivity Apps to edit and create the data fi le, as well as how to create, print and customize your personalized postcard, business card and poster applications.

  • 5

    1. Overview: VI on the Fly Postcard Application

    Postcards are an application that very often use variable data. The variable data application can be as simple as a name and address merge or can be more complex, including variable text and images. Postcards may be printed on any size sheet, are often imposed and may be printed in simplex or duplex formats.

    Heres an example showing the front and back of a typical postcard application with variable text and graphics printed four-up, duplex. The images used on the front and back are controlled by graphic rules, which test a data fi eld. Based on the data fi eld value, a different image can be used for each record.

    This Solutions Guide will |illustrate how this application was created using the VI on the Fly Productivity App and FreeFlow VIPP Pro Publisher. It will provide instructions for printing the sample variable postcard application and youll also learn how to customize this solution for your own use.

  • 6

    2. Quick Print Instructions

    This section describes how to print the sample postcard application for demonstration purposes. Section 7 will describe how to customize the application for your own use. The VI Project Container (.vpc) fi le included in the productivity app includes all the fi les necessary to print this application on any VI-enabled printer.

    Printer SetupTo print the application you must fi rst verify that your printer has the FreeFlow VI Interpreter 9.0d (or above) installed. This job will print on any device that has VI 9.0d (or above) installed. The VI does not need to be licensed for demonstration purposes, as this job will print under the 54-page limit imposed on most devices without a VI license.

    Please contact your local Xerox Analyst if you need assistance verifying the version of the VI Interpreter installed on your device.

    Printer QueueA printer queue must be set up at the print server DFE for the .vpc fi le to be sent to. The queue should have the following properties:

    Sheet Size Select 12 x 18 for the US or SRA3 for Europe.

    Plex Select the Head to Toe plex option.

    Filter Your DFE should be enabled to accept direct submission of the VIPP VI Projects Container (.vpc) format. On the FFPS this is accomplished by setting the vpcf fi lter at the queue level.

    Hot Folder queue At the DFE Queue Manager, right click on the queue and enable it as a hot folder.

    Submission OptionsAfter you load the .vpc fi les to your networked PC, you can submit the .vpc fi le to the FFPS using one of two methods:

    1. To use the DFE hot folder queue method. Open your browser and enter in its address bar your DFEs IP, i.e. \\13.121.188.254 (You must enter the two backslashes ahead of the IP). This will display on your computers browser the hot folder queues which reside in the DFE. Simply drag and drop the .vpc fi le into the hot folder. This will submit the .vpc fi le to the queue, extract the VIPP resources and run the job to generate the hard copy output.

    2. To use the lpr method to submit the VPC fi le to the queue you defi ned above. From the command prompt type:

    This will submit the .vpc fi le to the queue, extract the VIPP resources and run the job to generate the hard copy output.

    Submit either the:

    VIontheFly_PostCard_XC.vpc (for the US) or the

    VIontheFly_PostCard_XE.vpc (for Europe)

    to the queue that has been confi gured. The .vpc fi le will expand its resources on the printer, and then merge the data fi le with the resources to create, at the rip, the 4-up imposed postcard application.

    If you need assistance with any of the above activities, please contact your local Xerox Analyst.

    lpr -S -P

    For example

    lpr S 13.234.321.123 P MyQueue C:\the actual path\ VIontheFly_PostCard_XC.vpc

  • 7

    3. About the VI on the Fly Productivity Apps

    The VI on the Fly Productivity Apps includes all the fi les necessary to print this postcard application on any VI Interpreter (VIPP)-enabled printer.

    Prerequisites The Productivity Apps were designed using FreeFlow VIPP Pro Publisher and Adobe InDesign CS5. To edit the templates you will need

    access to Adobe InDesign CS5.

    You must install FreeFlow VIPP Pro Publisher 9.0 SP3 plug-in to Adobe InDesign CS5. If you have an earlier version you must upgrade to this version (or higher). Upgrades to VIPP Pro Publisher can be found at www.xerox.com in the Support and Drivers section.

    You must have the VI Interpreter 9.0d (or greater) installed on your printer. Please check with your local analyst if you are unsure of the version of VI Interpreter installed on your device.

    You must create a folder and populate with the fi les as described below

    Productivity Apps FilesThe FreeFlow VI on the Fly Productivity App for postcards contains the following fi les, which should be extracted to your desktop.

    Find the folder called VIontheFly_PostCards.

    File Name Description

    PostCard_XC_TestData.csv Data fi le containing US based name and address fi les

    PostCard_XE_TestDate.csv Data fi le containing European name and address fi les

    VIontheFly_PostCard.docx This Document

    VIontheFly_PostCards_XC.indt InDesign CS5 Template for US Postcard Application

    VIontheFly_PostCards_XC.vpc VI Projects Container fi le ready to print to DFE (for North America) FFSP for US

    VIontheFly_PostCards_XC.pdf Proof PDF fi le for US Postcard Application

    VIontheFly_PostCards_XE.indt InDesign CS5 Template for Europe Postcard Application

    VIontheFly_PostCards_XE.vpc VI Projects Container fi le ready to print to DFE (for Europe) FFSP for Europe

    VIontheFly_PostCards_XE.pdf Proof PDF fi le for European Postcard Application

    Links Folder Folder containing image* resources used in application

    *Note: Images included in this package are licensed for Xerox use only.

  • 8

    4. About the Sample Postcard Application

    The application is designed to print a postcard 7.25 inches by 4.5 inches with a bleed value of 0.125 inches. This postcard will be printed 4-up on a larger sheet size. In this example the target sheet size is 12 inches by 18 inches or SRA3.

    Using the VIPP Pro Publisher, a single postcard layout is created in InDesign, and then imposed during the Export function to generate the VI Project Container (.vpc) fi le with the 4-up application ready for printing.

    Lets take a look at the front side of the postcard.

    This image displays all four possible front images used in this application. Well look at the data fi le in Section 5 to see what fi elds we key off to make the images change. There is also variable text, based on the image being displayed, all keyed off the variable data. This is a four-up imposition, and each postcard image can change individually based on the value in the data fi eld Other1.

  • 9

    Lets take a look at side two of the postcard.

    This image shows all four options for side two of the postcard. There are two variable images (postcard background and the stamp image) and variable text. The name and address block, which is also variable, has Transform Rules defi ned to address any case issues. It is restricted to a fi xed column width. Long names will be adjusted to fi t. In addition, a Blank Line Suppression option has been applied to the address block to suppress blank lines, which can occur when there is no data in the fi eld Addr2. You will notice that some address blocks have a four-line address, while others use a three-line address block.

  • 10

    5. Using a Variable Data File

    The productivity app includes a European (XE) and a US (XC) data fi le. The main difference between the two fi les is the name and address information.You should use the appropriate data fi le based on your location.

    VIPP Pro Publisher is an InDesign Plug-in tool that is used to add variable data to an InDesign layout. Unlike other variable tool plug-ins, the VIPP Pro Publisher does not pre-compose the document inside Adobe InDesign. Instead, it uses a much more effi cient method that dynamically constructs the document at the DFE. To do this it builds VIPP templates driven by the variable data fi le that describe how the InDesign layout, resources and text will be merged. These templates and resources get created and stored in a VI Project Container fi le (.vpc) by VIPP Pro Publisher and ultimately gets sent to the printer to print the application.

    VIPP Pro Publisher must import a fl at delimited data fi le. It will not extract data from a database. The fl at delimited fi le can be in any standard format using any standard delimiter character.

    Note: When generating your own delimited fi le for future applications it is always best to use fi eld names that mix upper and lower case characters. Also avoid using one or two character fi eld names or fi eld names with spaces, as these can sometimes be confused with system protected names.

    As the VIPP Pro Publisher is the design tool, it does not compose the document into a print-ready fi le. Instead, it creates the VI Project Container fi le that, when sent to the printer, will merge the data and resources in real time. Therefore it is not necessary to use the complete production data fi le. A 20 to 50-record subset of the production data fi le is recommended, as this makes manipulation of the data easier and quicker in VIPP Pro Publisher.

    Within the Export option, you can point to the data fi le used in the design process, or point to a larger production data fi le as necessary. The subset of the data you select should be representative of the production data and the fi eld names and order of the fi elds must match exactly. The data should contain examples of all the conditions or values you intend to test. For example in the sample postcard application, we need to test the fi eld Other1 for the following values 1, 2, 3 or 4. Additionally, the name and address fi elds for the fi eld Addr2 may be empty. Our test data fi le has examples of all these conditions.

  • 11

    The Excel CSV format is a very common fi le format and we will use that format for this application. Below is a sample of the fi rst few records from the US data fi le used in the postcard application.

    The FirstName, LastName and Addr1 fi elds are self-explanatory.

    Field Addr2 may contain additional address information or be empty.

    City, State, ZipCode and Email are self-explanatory.

    Fields Other1 through Other5 are placeholder fi elds that will allow for customization of this application according to individual needs. Note that customization does require a working knowledge of VIPP Pro Publisher functionality.

    This postcard application only uses the fi eld Other1, which has a value of 1, 2, 3 or 4. This is used to drive the type of postcard printed. The values correspond to the following postcard designs:

    1 = Detail

    2 = Light

    3 = Texture

    4 = Color

    By testing the value of the fi eld Other1, conditional logic is applied and decisions are made about the type of image and text. This is accomplished at run-time on the target printer.

  • 12

    6. Printing the Postcard Application

    This section will provide instructions to print the VI on the Fly postcard application and to show you how to modify it for your own use, so you can print your own variable data postcards.

    Note: If you need additional information on how to use the VIPP Pro Publisher, please refer to therr Xerox VIPP Pro Publisher User Guide, which contains a basic overview and hands-on exercises in the Hints and Tips chapter.

    The four postcard types are named as follows:

    Color

    Texture

    Detail

    Light

    All four postcard types use a front and back image. For this job the variable images are in .eps format. You may use any InDesign-supportedformat for static background objects, including PDF. Variable images must be .eps, .jpg or tiff format.

    The front images have a fi xed text message embedded as part of the image. A small gap is left at the top to put a customized greeting. See image below for illustration.

    The back postcard images also contain a fi xed text message and leave an area to the right for the variable fi elds that make up the customers name and address. There is also a decorative stamp image that will be added to the top right-hand corner. The stamp image will be conditional based on the type of postcard. See image below for illustration.

    12

    Back Postcard Images

    Front Postcard Images

  • 13

    Data TransformsA Data Transform takes a string of data and performs an action to create a new data object in VIPP Pro Publisher that can be used much like a database fi eld.

    VIPP Pro Publisher supports many types of Data Transforms including Case Manipulation, Numeric Formatting and actions that can concatenate or break a string of characters into smaller substrings.

    There are three Data Transforms used in this application. Two are Case Transforms, ensuring any fi rst name or last name will be printed using the correct title case.

    For example, if the data in the FirstName fi eld appears as MICHAEL, michael, Michael or MicHAeL, a Case Transform ensures that it is transformed into an acceptable string for printing.

    This Case Transform is a precaution against any errors that could potentially exist in the database. By applying this transform it will ensure that all names are printed using the correct case.

    The image below shows the VIPP Pro Publisher Transform option. It takes the string supplied by the fi eld FirstName and applies a Title Case Transform, storing the result in a new transform fi eld called FirstNameTrans.

  • 14

    The Transform Vision_HdrText is used to build a new text string, combining the First Name from the transform above, then adding to it two line feeds (the \n special string) followed by the string VISIONS TO SHARE.

    Text ControlText Control is also being used to control how the name and address block ID is displayed.

  • 15

    RulesA Rule is used to evaluate a condition and take action based on the result of that evaluation. This is commonly referred to as an If/Else condition. For example: If this condition matches this, do that, otherwise do this.

    FreeFlow VIPP Pro Publisher supports the following types of rules:

    Text Rules used to control what text string will be printed

    Text Style used to control text attributes such as font type, color, size

    Graphics used to control what graphic image will be printed

    Visibility used to turn InDesign Layers on or off

    Color used to control variable color for logos, frames, etc

    This sample postcard application uses three graphic rules.

    FrontImage controls the image used on the front of the postcard. This is achieved by testing the value of the database fi eld Other1. If the fi eld contains 1, then the image detail_XC.eps will be used. If the fi eld contains 4, then the image color_XC.eps is used. The default value refers to the image that will be used if the fi eld Other1 contains something other than 1, 2, 3 or 4.

    BackImage controls the image on side two of the postcard.

    StampImage is a rule that controls the image used in the stamp area of the postcard.

  • 16

    7. Customizing the Postcard Application

    You can use this postcard application as a template for your own design. You can swap in your own images and make minor adjustments as needed to use the existing layout and data fi le format, or you can study how the application was created and follow the same steps to create your own postcard application using the FreeFlow VIPP Pro Publisher software.

    Because there are so many options for postcard designs, it is not possible to create a single template for all postcard designs. The sections to follow will discuss areas of note and associated decision points to consider when creating your postcard applications.

    The Data FileYou can edit the data fi le used in this application or you may build a production data fi le (that uses the same database fi eld names) and point to that new data fi le during the Export function to generate your own VI Project Container (.vpc) fi le for printing.

    You can add new data fi elds to the end of the data fi le supplied, but you cannot change the existing fi eld names, or the order of those fi elds.

    If you plan to use a data fi le that uses a different structure, such as fi eld names or fi eld name order, then you will need to create a new InDesign

    postcard application using the new data fi le.

    ImagesYou can create your own images to replace the images used in this application. This is recommended as the images used in this application are protected under license and cannot be used for any commercial purpose. They are included solely for the purposes of demonstrating this postcard package.

    You will need to size your images based on your own needs, either in the creation of the image (recommended) or by using the InDesignFitting Options.

    Variable images must be in .eps, .jpg or tiff format. If using a static image (which will not utilize the Rules function to change the image), you may use any supported InDesign image format, including PDF fi les.

    Rules and Data TransformsYou will need to edit the following Rules, replacing the fi eld and fi eld values you want to test and the names of the images that will be selected.

    FrontImage to control what image to use on the front of the postcard

    BackImage to control what image to use on the back of the postcard (if no image is required, simply delete the rule)

    StampImage to control what image to use as the stamp image (if no image is required, simply delete the rule)

    You will need to edit the Transforms based on the names of the fi elds used in your data fi le. You may also delete or add Transforms based on thefi nal design of your postcard application.

    If using fi eld names other than FirstName and LastName for fi rst and last names in your data, you will need to edit the Data Transforms.

    FirstNameTrans used to apply Title Case to the fi eld FirstName

    LastNameTrans used to apply Title Case to the fi eld LastName

    Vison_HdrText used to create a text string used in the sample postcard design (you should delete this transform as it would be irrelevant to your design, however you may need to create similar transforms if you need to place variable text strings on your postcard)

  • 17

    Exporting your Postcard ApplicationThe Export function is used to create the .vpc fi le, which in turn is used to print the application on the print device.

    VIPP Pro Publisher will remember the options that were selected to set up the original application. You can change any of these settings, however it is recommended that you review the Export chapter of the FreeFlow VIPP Pro Publisher User Guide fi rst.

    Options that you may want to review are:

    Sheet Size this application was set up to print to a large sheet size. You can select other sheet sizes as required. If you do change the target sheetsize, you will also need to go to the Multi-up tab and reset the imposition options. The best option to select is the Auto option as this will set thebest imposition options for your postcard application based on the postcard size and the target sheet size, taking into account gutters, etc.

    Production Data File If you are using a test data fi le during design and have a larger production data fi le, you will need to point to the location of that data fi le. Use the Production Data File option to browse to the production data fi le.

    Plex Options this application was set up to create a duplex postcard application. If you are creating a simplex postcard application you willneed to set the Plex option to Off.ff

    ZSORT this option is used to control duplex (front/back registration) and through-the-stack printing. Setting an option of 1 is required forprinting duplex postcards. If you require through-the-stack printing, this number should be increased to refl ect the amount of sheets your cutter can cut in a single operation. A typical value would be 250. If you are printing simplex postcards with no through-the-stack requirements, do not select this option.

    Additional information about ZSORT can be found in the FreeFlow VIPP Pro Publisher User Guide.

    Once you have set your Export options, select OK. VIPP Pro Publisher will take just minutes to package your design, the rules and resources intothe VI Project Container fi le (.vpc) that is used to print the application.

    For additional information on creating a postcard application, please review the FreeFlow VIPP Pro Publisher User Guide.

  • 18

    8. Overview: VI on the Fly Business Card Application

    Business Cards are often used to convey important contact information for yourself, your company or your products. The Business Card application can be as simple as displaying a name and address or may also contain static or variable images. Business cards are typically printed in batches of 25, 50, 250, 500 or larger amounts.

    VI on the Fly Business Card application (imposed 16-up)

    This example shows a duplex business card application with variable text and graphics, printed 16-up. The front of the business card contains the name and address detail, while side two contains a Xerox logo and tag line.

  • 19

    9. Quick Print Instructions

    This section describes how to print the sample business card application for demonstration purposes. Section 14 will describe how to customize the application for your own use. The VI Project Container (.vpc) fi le included in the productivity app includes all the fi les necessary to print this application on any VI-enabled printer.

    Printer SetupTo print the application you must fi rst verify that your printer has the FreeFlow VI Interpreter 9.0d (or above) installed. This job will print on any device that has VI 9.0d (or above) installed. The VI does not need to be licensed for demonstration purposes, as this job will print under the 54-page limit imposed on most devices without a VI license.

    Please contact your local Xerox Analyst if you need assistance verifying the version of the VI Interpreter installed on your device.

    Printer QueueA printer queue must be set up at the print server DFE for the .vpc fi le to be sent to. The queue should have the following properties:

    Sheet Size USLedger for the US or SRA3 for Europe.

    Plex Select the Head to Toe plex option.

    Filter Your DFE should be enabled to accept direct submission of the VIPP VI Projects Container (.vpc) format. On the FFPS this is accomplished by setting the vpcf fi lter at the queue level.

    Hot Folder queue At the DFE Queue Manager, right click on the queue and enable it as a hot folder.

    Submission OptionsAfter you load the .vpc fi les to your networked PC, you can submit the .vpc fi le to the FFPS using one of two methods:

    1. To use the DFE hot folder queue method. Open your browser and enter in its address bar your DFEs IP, i.e. \\13.121.188.254 (You must enter the two backslashes ahead of the IP). This will display on your computers browser the hot folder queues which reside in the DFE. Simply drag and drop the .vpc fi le into the hot folder. This will submit the .vpc fi le to the queue, extract the VIPP resources and run the job to generate the hard copy output.

    2. To use the lpr method to submit the VPC fi le to the queue you defi ned above. From the command prompt type:

    This will submit the .vpc fi le to the queue, extract the VIPP resources and run the job to generate the hard copy output.

    Submit either the:

    VIontheFly_BusinessCard_XC.vpc (for the US) or the

    VIontheFly_BusinessCard_XE.vpc (for Europe)

    to the queue that has been confi gured. The .vpc fi le will expand its resources on the printer, and then merge the data fi le with the resources to create, at the rip, the 16-up imposed business card application.

    If you need assistance with any of the above activities, please contact your local Xerox Analyst.

    lpr -S -P

    For example

    lpr S 13.234.321.123 P MyQueue C:\the actual path\ VIontheFly_BusinessCard_XC.vpc

  • 20

    10. About the VI on the Fly Productivity Apps

    The VI on the Fly Productivity Apps includes all the fi les necessary to print this postcard application on any VI Interpreter (VIPP)-enabled printer.

    Prerequisites The Productivity Apps were designed using FreeFlow VIPP Pro Publisher and Adobe InDesign CS5. To edit the templates you will need

    access to Adobe InDesign CS5.

    You must install FreeFlow VIPP Pro Publisher 9.0 SP3 plug-in to Adobe InDesign CS5. If you have an earlier version you must upgrade to this version (or higher). Upgrades to VIPP Pro Publisher can be found at www.xerox.com in the Support and Drivers section.

    You must have the VI Interpreter 9.0d (or greater) installed on your printer. Please check with your local analyst if you are unsure of the version of VI Interpreter installed on your device.

    You must create a folder and populate with the fi les as described below.

    Productivity Apps FilesThe FreeFlow VI on the Fly Productivity App for business cards contains the following fi les, which should be extracted to your desktop.

    Find the folder called VIontheFly_BusinessCards.

    File Name Description

    Business card_XC_TestData.csv Data fi le containing US based name and address fi les

    Business card_XE_TestDate.csv Data fi le containing European name and address fi les

    VIontheFly_BusinessCard.docx This Document

    VIontheFly_BusinessCards_XC.indt InDesign CS5 Template for US Business card Application

    VIontheFly_BusinessCards_XC.vpc VI Projects Container fi le ready to print to DFE (for North America) FFSP for US

    VIontheFly_BusinessCards_XC.pdf Proof PDF fi le for US Business card Application

    VIontheFly_BusinessCards_XE.indt InDesign CS5 Template for Europe Business card Application

    VIontheFly_BusinessCards_XE.vpc VI Projects Container fi le ready to print to DFE (for Europe) FFSP for Europe

    VIontheFly_BusinessCards_XE.pdf Proof PDF fi le for European Business card Application

    Links Folder Folder containing image* resources used in application

    *Note: Images included in this package are licensed for Xerox use only.

  • 21

    11. About the Sample Business Card Application

    The application is designed to print business cards using standard US or European media sizes. During the design phase, a single two-sided business card is designed using the VIPP Pro Publisher. When exported using the VI Project Container (.vpc) format, the document is imposed on a larger sheet size. In addition, this design supports through-the-stack imposition, allowing the application to be taken to a near-line fi nishing station where it can be cut and stacked. This helps reduce fi nishing costs.

    In this business card example the target sheet size is 11 inches by 17 inches or A3. This business card application is printed in duplex. The reverse side of the business card has a Xerox logo and tag line.

    Using the VIPP Pro Publisher a single business card layout is created in InDesign, and then imposed during the Export function to generate the VI Project Container (.vpc) fi le with the 16-up application ready for printing.

    Lets take a look at the front side of the business card.

    This image shows the front side of the business card. It displays all three images used for these business cards. The data fi eld Other1 will drive the image selection via a VIPP Pro Publisher graphic rule. There is also variable contact information. The name and job title text is restricted to fi t within a defi ned column width; any text string that would exceed that column width will be reduced in size to fi t. We have also suppressed blank lines in the address block. Some addresses require more lines than others; we shift text lines up as required, so no blank line is printed.

  • 22

    Lets take a look at side two of the business card.

    As you can see, it contains the Xerox logo and tag line.

    Note: Side two is optional. If you wish to delete it, you can simply delete the InDesign page for side two and adjust your Export settings, changing the Plex option to OFF.

    When exported to create the printable VI Project Container fi le (.vpc), the business card is imposed on a larger sheet size. In addition, each record (individual persons business card) is repeated X number of times defi ned by the numeric value in the fi eld Other5. This allows you to gang multiple records together, with each customer record being printed a different number of times.

    Note: Although this example used 11 x 17 or A3, the target sheet size and imposition can easily be changed at the click of a mouse. There is no need to redesign the application. Simply select the new sheet size, select the Auto Multi-up option and re-export the document to re-create the .vpc fi le. This action would take hours in a pre-composition model, but just minutes with the VIPP Pro Publisher and dynamic document composition.

  • 23

    12. Using a Variable Data File

    The productivity app includes a European (XE) and a US (XC) data fi le. The main difference between the two fi les is the name and address information.You should use the appropriate data fi le based on your location.

    VIPP Pro Publisher is an InDesign Plug-in tool that is used to add variable data to an InDesign layout. Unlike other variable tool plug-ins, the VIPP Pro Publisher does not pre-compose the document inside Adobe InDesign. Instead, it uses a much more effi cient method that dynamically constructs the document at the device. To do this it builds VIPP templates driven by the variable data fi le that describe how the InDesign layout, resources and text will be merged. These templates and resources get created and stored in a VI Project Container fi le (.vpc) by VIPP Pro Publisher and ultimately gets sent to the printer to print the application.

    VIPP Pro Publisher must import a fl at delimited data fi le. It will not extract data from a database. The fl at delimited fi le can be in any standard format using any standard delimiter character.

    Note: When generating your own delimited fi le for future applications it is always best to use fi eld names that mix upper and lower case characters. Also avoid using one or two character fi eld names or fi eld names with spaces, as these can sometimes be confused with system protected names.

    As the VIPP Pro Publisher is the design tool, it does not compose the document into a print-ready fi le. Instead, it creates the VI Project Container fi le that, when sent to the printer, will merge the data and resources in real time. Therefore it is not necessary to use the complete production data fi le. A 20 to 50-record subset of the production data fi le is recommended, as this makes manipulation of the data easier and quicker in VIPP Pro Publisher.

    Within the Export option, you can point to the data fi le used in the design process, or point to a larger production data fi le as necessary. The subset of the data you select should be representative of the production data and the fi eld names and order of the fi elds must match exactly. The data should contain examples of all the conditions or values you intend to test. For example, in the business card application we need to test the fi eld Other1 because the value in this fi eld will indicate the image used. Also the fi eld Other5 is used as a numeric input into a record repeat counter. This is used to generate a unique repeat value for each record, allowing record 1 to be repeated 10 times (create 10 business cards), while record 2 will generate 30 business cards.

  • 24

    The Excel CSV format is a very common fi le format and we will use that format for this application. Below is a sample of the fi rst few records from the US data fi le used in the business card application.

    The FirstName, LastName and Addr1 fi elds are self-explanatory.

    Field Addr2 may contain additional address information or be empty.

    City, State, ZipCode and Email are self-explanatory.

    Fields Other1 through Other5 are placeholder fi elds that will allow for customization of this application according to individual needs. Note that customization does require a working knowledge of VIPP Pro Publisher functionality.

    This business card application uses the fi elds Other1 and Other5 as keys to drive the variable elements of the application. The fi eld Other1 will determine the image used on the front of the business card while the fi eld Other5 will determine how many business cards for each record will be printed.

  • 25

    13. Printing the Business Card Application

    This section will provide instructions to print the VI on the Fly business card application and to show you how to modify it for your own use, so you can print your own variable data business cards.

    Note: If you need additional information on how to use the VIPP Pro Publisher, please refer to therr Xerox VIPP Pro Publisher User Guide, which contains a basic overview and hands-on exercises in the Hints and Tips chapter.

    This business card application can use one of three images on the front. The design can also be changed to use a single static image for the frontof the business card.

    For this job the variable images are in .eps format. You may use any InDesign-supported format for static background objects, including PDF. Variable images must be .eps, .jpg or tiff format.

    The variable image is selected via the GraphicFile rule shown below. The fi eld Other1 is tested and the appropriate .eps image used. For example if the fi eld Other1 had the value of 1, then the image DetailCardDesign1.eps is selected. If the value was 2, then the image ColorCardDesign1.epswould be selected.

  • 26

    The fi rst and last names have been assigned a text color via a style rule. The color style applied matched the image selected. The Text Style rule is driven by the fi eld Other1.

    This rule works in a similar fashion to the graphic rule, in that it is testing the fi eld Other1 and based on the result of that test, assigning a text style (previously defi ned in InDesign) to the text. Note that if the value is 2 or 3 we will apply the same color style.

    Note: This shows an example of how multiple values can be tested in a single rule entry. In this case the color style Orange will be selected if the fi eld Other1 equals 2 or 3.

    The back Business Card contains a Xerox logo and tag line.

    This was drawn in InDesign using a logo and text. It could also have been created as a static image.

  • 27

    Text ControlText Control is being used to control how the name and address block ID is displayed.

    The name and address block has the Suppress Blank Line option set. This allows you to show three or four line addresses without a blank line being displayed when there is no apartment or unit number.

    You can see this in action by comparing the two address blocks below. The fi eld Addr2 in the fi rst address block is empty, while in the address block below it contains the data Suite 345. In the fi rst address block, the line for Addr2 is suppressed to prevent a blank line from being displayed.

  • 28

    We have also applied Fit in Width text fi tting options to the name and job title text so that no matter how long the name or job title, it will always fi t within the column width defi ned.

    The text will be reduced in size until it fi ts within the column width specifi ed.

  • 29

    You can use this business card application as a template for your own design. You can swap in your own images and make minor adjustments as needed to use the existing layout and data fi le format, or you can study how the application was created and follow the same steps to create your own business card application using the FreeFlow VIPP Pro Publisher software.

    Because there are so many options and business card designs, it is not possible to create a single template for all business card designs. The sections to follow will discuss areas of note and associated decision points to consider when creating your business card applications.

    The Data FileYou can edit the data fi le used in this application or you may build a production data fi le (that uses the same database fi eld names) and point to that new data fi le during the Export function to generate your own VI Project Container (.vpc) fi le for printing.

    You can add new data fi elds to the end of the data fi le supplied, but you cannot change the existing fi eld names, or the order of those fi elds.

    If you plan to use a data fi le that uses a different structure, such as fi eld names or fi eld name order, then you will need to create a new InDesign business card application using the new data fi le.

    You can select to ignore the values in the fi eld Other5 and instead enter a fi xed numeric value for the repeat count by entering, for example, the value 250 during the export function.

    This will repeat every record 250 times. If this option is unchecked, then VIPP Pro Publisher will print one business card per record.

    ImagesYou can create your own images to replace the images used in this application. This is recommended as the images used in this application are protected under license and cannot be used for any commercial purpose. They are included solely for the purpose of demonstrating this business card package.

    You will need to size your images based on your own needs, either in the creation of the image (recommended) or by using the InDesign Fitting Options.

    Or you may replace the variable images with a single static image, creating a static background image. If you do this you can delete the graphic rule FrontImage, as this will no longer be needed.

    Note: Variable images must be in .eps, .jpg or tiff format. If using a static image you can use any supported InDesign image format, including PDF fi les.

    14. Customizing the Business Card Application

  • 30

    Rules and Data TransformsYou may need to edit the following rules, replacing the fi eld and fi eld values you want to test and the names of the images that will be selected.

    FrontImage to control what image to use on the front of the business card

    TextColorStyle to control a color text style applied to the fi rst and last name

    Exporting your Business Card ApplicationThe Export function is used to create the .vpc fi le, which in turn is used to print the application on the print device.

    VIPP Pro Publisher will remember the options that were selected to setup the original application. You can change any of these settings, however it is recommended that you review the Export chapter of the FreeFlow VIPP Pro Publisher User Guide fi rst.

    Options that you may want to review are:

    Sheet Size this application was set up to print to a large sheet size. You can select other sheet sizes as required. If you do change the target sheet size, you will also need to go to the Multi-up tab and reset the imposition options. The best option to select is the Auto option as this will set the best imposition options for your business card application based on the business card size and the target sheet size, taking into account gutters, etc.

    Production Data File If you are using a test data fi le during design and have a larger production data fi le, you will need to point to the location of that data fi le. Use the Production Data File option to browse to the production data fi le.

    Plex Options this application was set up to create a duplex business card application. If you are creating a simplex business card application you will need to set the Plex option to Off.

    ZSORT this option is used to control duplex (front/back registration) and through-the-stack printing. Setting an option of 1 is required for printing duplex Business Cards. If you require through the stack printing, this number should be increased to refl ect the amount of sheets your cutter can cut in a single operation. A typical value would be 250. If you are printing simplex business cards with no through-the-stack requirements, do not select this option.

    Additional information on ZSORT can be found in the FreeFlow VIPP Pro Publisher User Guide.

    Once you have set your Export options, select OK. VIPP Pro Publisher will take just minutes to package your design, the rules and resources into the VI Project Container fi le (.vpc) that is used to print the application.

    For additional information about creating a business card application, please review the FreeFlow VIPP Pro Publisher User Guide.

  • 31

    15. Overview: VI on the Fly Poster Application

    Posters are often used to convey information about your company, products or events. The poster application can be as simple as displaying a static images and text or may include some level of personalization.

    VI on the Fly Poster application

    This example shows a simplex variable poster application with variable text and graphics. The graphic will change based on the data fi eld Other1, which is set to F for Female, M for Male and left blank if that information is not available. In addition, a variable text line has been added using the customers fi rst name and city, also driven from the data.

  • 32

    16. Quick Print Instructions

    This section describes how to print the sample poster application for demonstration purposes. Section 21 will describe how to customize the application for your own use. The VI Project Container (.vpc) fi le included in the productivity app includes all the fi les necessary to print this application on any VI-enabled printer.

    Printer SetupTo print the application you must fi rst verify that your printer has the FreeFlow VI Interpreter 9.0d (or above) installed. This job will print on any device that has VI 9.0d (or above) installed. The VI does not need to be licensed for demonstration purposes, as this job will print under the 54-page limit imposed on most devices without a VI license.

    Please contact your local Xerox Analyst if you need assistance verifying the version of the VI Interpreter installed on your device.

    Printer QueueA printer queue must be set up at the print server DFE for the .vpc fi le to be sent to. The queue should have the following properties:

    Sheet Size Select 12" x 18" for the US or SRA3 for Europe.

    Plex Select Simplex.

    Filter Your DFE should be enabled to accept direct submission of the VIPP VI Projects Container (.vpc) format. On the FFPS this is accomplished by setting the vpcf fi lter at the queue level.

    Hot Folder queue At the DFE Queue Manager, right click on the queue and enable it as a hot folder.

    Submission OptionsAfter you load the .vpc fi les to your networked PC, you can submit the .vpc fi le to the FFPS using one of two methods:

    1. To use the DFE hot folder queue method. Open your browser and enter in its address bar your DFEs IP, i.e. \\13.121.188.254 (You must enter the two backslashes ahead of the IP). This will display on your computers browser the hot folder queues which reside in the DFE. Simply drag and drop the .vpc fi le into the hot folder. This will submit the .vpc fi le to the queue, extract the VIPP resources and run the job to generate the hard copy output.

    2. To use the lpr method to submit the VPC fi le to the queue you defi ned above. From the command prompt type:

    This will submit the .vpc fi le to the queue, extract the VIPP resources and run the job to generate the hard copy output.

    Submit either the:

    VIontheFly_Posters_XC.vpc (for the US) or the

    VIontheFly_Posters_XE.vpc (for Europe)

    to the queue that has been confi gured. The .vpc fi le will expand its resources on the printer, and then merge the data fi le with the resources to create, at the rip, the poster application.

    If you need assistance with any of the above activities, please contact your local Xerox Analyst.

    lpr -S -P

    For example

    lpr S 13.234.321.123 P MyQueue C:\the actual path\ VIontheFly_Poster_XC.vpc

  • 33

    17. About the VI on the Fly Productivity Apps

    The VI on the Fly Productivity Apps includes all the fi les necessary to print this poster application on any VI Interpreter (VIPP)-enabled printer.

    Prerequisites The Productivity Apps were designed using FreeFlow VIPP Pro Publisher and Adobe InDesign CS5. To edit the templates you will need

    access to Adobe InDesign CS5.

    You must install FreeFlow VIPP Pro Publisher 9.0 SP3 plug-in to Adobe InDesign CS5. If you have an earlier version you must upgrade to this version (or higher). Upgrades to VIPP Pro Publisher can be found at www.xerox.com in the Support and Drivers section.

    You must have the VI Interpreter 9.0d (or greater) installed on your printer. Please check with your local analyst if you are unsure of the version of VI Interpreter installed on your device.

    You must create a folder and populate with the fi les as described below.

    Productivity Apps FilesThe FreeFlow VI on the Fly Productivity App for posters contains the following fi les, which should be extracted to your desktop.

    Find the folder called VIontheFly_Posters.

    File Name Description

    VIontheFly_Posters.docx This Document

    VIontheFly_ Posters _XC.indt InDesign CS5 Template for US Posters Application

    VIontheFly_ Posters _XC.vpc VI Projects Container fi le ready to print to DFE (for North America) FFSP for US

    VIontheFly_ Posters _XC.pdf Proof PDF fi le for US Posters Application

    VIontheFly_ Posters _XE.indt InDesign CS5 Template for Europe Posters Application

    VIontheFly_ Posters _XE.vpc VI Projects Container fi le ready to print to DFE (for Europe) FFSP for Europe

    VIontheFly_ Posters _XE.pdf Proof PDF fi le for European Posters Application

    Links Folder Folder containing image* resources used in application

    *Note: Images included in this package are licensed for Xerox use only.

  • 34

    18. About the Sample Poster Application

    The application is designed to print a set of posters driven by the data, using either 12 x 18 or SRA3 sheet sizes.

    This image shows one of the three possible poster images. To the left of the poster is a variable text string that includes the customers name and city. We will take a look at the data fi le in Section 19 to see what fi elds we key off to make the images and text change.

  • 35

    19. Using a Variable Data File

    The productivity app includes a European (XE) and a US (XC) data fi le. The main difference between the two fi les is the name and address information.You should use the appropriate data fi le based on your location.

    VIPP Pro Publisher is an InDesign Plug-in tool that is used to add variable data to an InDesign layout. Unlike other variable tool plug-ins, the VIPP Pro Publisher does not pre-compose the document inside Adobe InDesign. Instead, it uses a much more effi cient method that dynamically constructs the document at the device. To do this it builds VIPP templates driven by the variable data fi le that describe how the InDesign layout, resources and text will be merged. These templates and resources get created and stored in a VI Project Container fi le (.vpc) by VIPP Pro Publisher and ultimately gets sent to the printer to print the application.

    VIPP Pro Publisher must import a fl at delimited data fi le. It will not extract data from a database. The fl at delimited fi le can be in any standard format using any standard delimiter character.

    Note: When generating your own delimited fi le for future applications it is always best to use fi eld names that mix upper and lower case characters. Also avoid using one or two character fi eld names or fi eld names with spaces, as these can sometimes be confused with system protected names.

    As the VIPP Pro Publisher is the design tool, it does not compose the document into a print-ready fi le. Instead, it creates the VI Project Container fi le that, when sent to the printer, will merge the data and resources in real time. Therefore it is not necessary to use the complete production data fi le. A 20 to 50-record subset of the production data fi le is recommended, as this makes manipulation of the data easier and quicker in VIPP Pro Publisher.

    Within the Export option, you can point to the data fi le used in the design process, or point to a larger production data fi le as necessary. The subset of the data you select should be representative of the production data and the fi eld names and order of the fi elds must match exactly. The data should contain examples of all the conditions or values you intend to test. For example in the poster application, we need to test the fi eld Other1 as the value in this fi eld will indicate the image to be used.

    The Excel CSV format is a very common fi le format and we will use that format for this application. Heres a sample of the fi rst few records from the US data fi le used in the poster application.

    The FirstName, LastName and Addr1 fi elds are self-explanatory.

    Field Addr2 may contain additional address information or be empty.

    City, State, ZipCode and Email are self-explanatory.

    Fields Other1 through Other5 are placeholder fi elds that will allow for customization of this application according to individual needs. Note that customization does require a working knowledge of VIPP Pro Publisher functionality.

    This poster application uses the fi elds Other1 as a key to drive the variable image used in the poster. The data fi elds FirstName and City are also used in the variable text string to the left of the poster image.

  • 36

    20. Printing the Poster Application

    This section will provide instructions to print the VI on the Fly poster application and to show you how to modify it for your own use, so you can print your own variable data posters.

    Note: If you need additional information on how to use the VIPP Pro Publisher, please refer to therr Xerox VIPP Pro Publisher User Guide, which contains a basic overview and hands-on exercises in the Hints and Tips chapter.

    This poster application can use one of three images. For this job the variable images are in .eps format. You may use any InDesign-supportedformat for static background objects, including PDF. Variable images must be .eps, .jpg or tiff format.

    The variable image is selected via the GraphicPlacement graphic rule shown below. The fi eld Other1 is tested and the appropriate .eps image used.For example if the fi eld Other1 had the value of F, then the image FF Color.eps is selected. If the value is M, then the image Detail.eps is selected. Ifthe value is anything else the default image Texture.eps will be used.

    Variable TextA variable text string has been added to the left of the poster image. The text string consists of database fi eld references (FirstName and City) andstatic text.

    When processed at the printer, the fi elds FirstName and City will be replaced with the values for that record, in this case y Valerie and Rockville.

  • 37

    21. Customizing the Poster Application

    You can use this poster application as a template for your own design. You can swap in your own images and make minor adjustments as needed to use the existing layout and data fi le format, or you can study how the application was created and follow the same steps to create your own poster application using the FreeFlow VIPP Pro Publisher software.

    Because there are so many options for poster designs, it is not possible to create a single template for all poster designs. The sections to follow willdiscuss areas of note and associated decision points to consider when creating your poster applications.

    The Data FileYou can edit the data fi le used in this application or can build a production data fi le (that uses the same database fi eld names) and point to thatnew data fi le during the Export function to generate your own VI Project Container (.vpc) fi le for printing. This will allow you to use your own customer names.

    To do this, fi rst edit the data fi le. Then open the application in InDesign while the VIPP Pro Publisher is open. Next import the new data fi le andexport the document to create a new .vpc fi le.

    ImagesYou can create your own images to replace the images used in this application. This is recommended as the images used in this application are protected under license and cannot be used for any commercial purpose. They are included solely for the purpose of demonstrating this posterpackage. You will need to edit the graphic rule, swapping out the image names for your image names.

    You will need to size your images based on your own needs, either in the creation of the image (recommended) or by using the InDesign

    fi tting options.

    Note: Variable images must be in .eps, .jpg or tiff format. If using a static image you can use any supported InDesign image format, including PDF fi les.

  • 2011 Xerox Corporation. All rights reserved. XEROX, XEROX and Design, FreeFlow and VIPP are trademarks of Xerox Corporation in the United States and/or other countries. 06/11 BR0024

    For more information on Xerox FreeFlow VI on the Fly Productivity Apps, call 1-800-ASK-XEROX or visit us at www.xerox.com

    Exporting your Poster ApplicationThe Export function is used to create the .vpc fi le, which in turn is used to print the application on the print device.

    VIPP Pro Publisher will remember the options that were selected to set up the original application. You can change any of these settings, however it is recommended that you review the Export chapter of the FreeFlow VIPP Pro Publisher User Guide fi rst.

    Options that you may want to review are:

    Sheet Size this application was set up to print to a large sheet size. You can select other sheet sizes as required.

    Production Data File If you are using a test data fi le during design and have a larger production data fi le, you will need to point to the location of that data fi le. Use the Production Data File option to browse to the production data fi le.

    Once you have set your Export options, simply select OK. VIPP Pro Publisher will take just minutes to package your design, the rules and resources into the VI Project Container fi le (.vpc) that is used to print the application.

    For additional information about creating a poster application, please review the FreeFlow VIPP Pro Publisher User Guide.