Presentation on YELLOW

BUS203

Section # 02

Background of Beximco:Beximco is the largest private sector group in Bangladesh

founded by sohail F Rahman and Salman F Rahman

Present in industry sectors that account for nearly 75% of

Bangladesh’s GDP.

Corporate mission “Taking Bangladesh to the world”.

Largest employer in the private sector in Bangladesh and

employs over 48,000 people worldwide.

Includes one of South Asia’s largest vertically integrated

textile and garment companies.

Yellow

started their journey in 2004 and now they have 15 outlets

across Bangladesh and Pakistan including a 24/7 online

store

Design-driven brand

Has a superior quality , modern interpretation of fashion but

comfortable

Believes in innovation

Along with a wide range of fashion clothing for women, men

and even children, they have fragrance, home décor,

paintings and a lot more.

Internal environment:•follows divisional structure

•Yellow designing divided in two parts – male and female

clothing

•Hierarchy :

Porter’s five forces

1. Threats of new entrants:-Easy access for new entrants

-Any new company can introduce a new clothing line

-New companies with attractive collection can pose a threat.

2. Bargaining power of suppliers:-Strong and effective power of suppliers

-Has to follow certain qualitative level to maintain brand’s image

-Due to this quality standard, cannot switch to other suppliers.

3. Threat of substitutes:-Yellow not an electronic or beverage company

-A clothing line

-Cloths have no substitutes

4. Buyers bargaining power:-Buyers have the upper-hand in bargaining

-Lots of other options like cats eye and textmart

-Customers can easily switch to other brands

5. Rivalry among existing competitions:-Every brand coming with new marketing strategies

-Too many local and international clothing brands

-Too much rivalry among competitors

PESTLE analysis of Yellow

1. Political Trading policies, political conflicts

2. Economic Local and foreign economic situation and trend, inflation rate, level of unemployment

3. Social Demands of different people, buying behavior, customer buying pattern, brand preferences, ethical issues,

4. Technology Research and development, advance machinery

5. Legal

laws to maintain their reputation, employment law,

industry-specific regulations, social and environmental

aspects

6. Environment Minimize harmful substances, eliminate pollution

SWOT analysis of YELLOW:

1. Strength:

Has been in the market for 10 years

Strong group of loyal customers

Gained a lot of experience in the past years

Men’s wear both casual and formal

supplier in the form of Beximco textile

keeping in line with latest and upcoming trends.

2. Weakness:Have not been able to open their brand’s outlets all over

Bangladesh

High price can also be considered a weakness

Yellow does not do that much of aggressive marketing

3. Opportunities:Online Retail and E commerce

Expansion into other countries

Social media gives more opportunity to market the products

Technological advancement

4. Threats:Unstable political situation of Bangladesh

Entry of several foreign famous brands

Consumer switching is on a high rate

Recommendations:Advertise more.

Give occasional discounts.

Should not underestimate the new entrants.

THANK YOUFor Listening.

ANY Questions?