you are on linkedin...now what?
DESCRIPTION
Basics of Social Media and Social Networking with an emphasis on LinkedIn given to Marketing and Sales Executives of DetroitTRANSCRIPT
Getting LinkedIn
Marketing and Sales Executives of Detroit
December 11, 2008
Beverly Cornell
Background
• IteroText Translation Services• Master’s in Communication, Wayne
State• Automation Alley, DEC, IVC• Blogger/Twitterer• Podcaster• Social Networker• Social Media Evangelist
Recognize these names?
What is Social Media?
• Social media are primarily Internet-based tools for sharing and discussing information among human beings.
• The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.
Wikipedia
Social Media is EVERYWHERE!
Social Media Tools
• Social Networking• Online Forums• Blogging• Micro-blogging• Podcasting• Wikis/Crowd
Sourcing• RSS/Tagging
Social Networking
The grouping of individuals with common interests (hobbies, beliefs, views business sectors, etc) who are looking to meet, connect, interact, help, research, generate revenue, create relationships and socialize.
• Professional productivity• Find and be found• Who is on LinkedIn?
– 22 Million – 150 Industries around the world (1/2)
– Poke around - search
• 6 Degrees of Separation/Connectedness
• Who is your target market?– Average age is 41 and
average salary $106K– Create Customer Profiles– Is this their playground?
3 Reasons to use LinkedIn
1. Manage your online presence– Increase your visibility– Improve your search
engine results
2. Career Moves– Perform reference
checks– Post an online resume– Increase the relevancy
of your job search– Make your interview go
smoother
3. Marketing & Sales– Research a company– Research an industry– Get a “warm”
introduction to a potential client
– Ask for advice– Give advice– Scope out competition,
customers, partners, etc– Improve your social
capital and connectability
Account Types
• Personal– Free
• Business– $19.95 a month
• Business Plus– $50 a month
• Corporate Solutions– vary
• I am still using the free account – I say start there.
• With the paid subscriptions you get more services.
Have you been invited?
• Accept invitation• Complete profile– ALL sections– Use Keywords– Add photo– Request
Recommendations
• Invite outlook/email address book/contacts you know
Maintenance
• Invite people you meet at networking events
• Review your connections’ contacts – ask for introductions
• Answer and Ask Questions
• Join and Review groups your connections are in
• Update profile as things happen in your life
Work LinkedIn 15-30 minutes every day!
Quality vs. Quantity Debate
• Quality– Connections you
know well– Stronger
connections– Ease of providing
introductions and recommendations
– Trusted network
• Quantity– Wider Net– Easier to get to people
you want to know– More people see you– Wealth of free advice
I utilize a hybrid strategy…do what you feel comfortable with.
Answers
• Learn• Focus Groups• Research• Expert Status• Case Study
– Question on Scrapbooking Software
– Shared that Creative Memories offers a great digital product
Search Capabilities
• People Search– Title, name,
geography, keywords etc.
– Search, sort, view, refine and save results
– Advanced Search– Reference Search
Groups
• Way to connect with like minded people
• Expand your network• Start and join
discussions on topics that matter to you and your business
• You can start your own group – Be creative– Support the Auto Industry
group
• Join MSED’s group
Applications
• Very recent addition to LinkedIn
• A queue from Facebook
• Ads• Slide Share• Blogs• Project Collaboration• Polls• Reading List• More added frequently
Ways I use LinkedIn
• Market Research• Talent Search • Fodder for my blog• Interviewees for my
podcast• Connect with past
colleagues, alumni, & friends
• Way to promote what I am passionate about
• Networking Rolodex• And much more…
Final thoughts
• Put your best face forward• Market yourself and your
company.• One element of a
comprehensive and complementary marketing/business development strategy.
• Must use and manage daily for it to work for you.
• Commit to learning and take advantage of LinkedIn before your competition does.
Check out my profile: www.linkedin.com/in/beverlycornell
Send me an invite: [email protected]
Please let me know how we met in your invite text
– Try to avoid the standard invite text – Pet Peeve of mine.
Contact Info:Beverly Cornell, IteroText Translation ServicesPhone: (248) 239-1144Cell: (248) [email protected]