You Don't Have to Be Big to Be Strong: Building a Successful Online Program When You've Got Few Resources, Not a Lot of Buy-in, and Lots of Pressure to Demonstrate Success Yesterday

Leanna Blankenship – Data and Development Systems Manager

The National Center for Lesbian Rights is a national legal organization committed to advancing the civil and human rights of lesbian, gay, bisexual, and transgender people and their families through litigation, public policy advocacy, and public education.

Results

• 11% list growth – from 17k to almost 19k

• 70% of new list growth & 40% of new donors came from chaperoned email via Mother Jones

• 131 gifts raising nearly $15,000

• 45% gifts from new donors (58)

• Converted at least another 18 new donors since campaign ended

Rough Spots

• Quick turnaround time due to current events

• Content & tone changed multiple times

• Remembering where we put everything!

• Technology limitations

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