PowerPoint Presentation

You have 10 seconds Understanding how to makeyour game pitch greatA talk by Mike Rose,that loud British guy from tinyBuild

You could have the greatest video game ever created, and still no-one would care

Because the way you describe it is

SHIT

Heres the first problem:

Theres just too many damn games.

(Seriously, you all need to stop making games.)

So when a good game does come along, it usually gets lost in a sea of crap.

I dont know about you, but I do not enjoy swimming in crap.

Heres the second problem:

You are terrible at talking about your game.

(Seriously, you are just the worst.)

But if we could solve the second problemthen maybe that would help solve the first!

(Maybe. Maybe not. But its worth a shot.)

Today Im going to attempt to make you be not shit at selling your games.

(Seriously, you are just so terrible.)

Before we startSome people find it difficult to talk out loud or try to sell things to other people.

Thats OK!

But Id suggest you find someone who will!

The golden rules:

Be confidentBe enthusiastic

Be confidentYou know your gameis great, so speak up!

If you believe in yourgame, other peoplewill feed from that.Show it to people!Email people! Tweet people!

If you dont showconfidence in your game, who will?

Be enthusiasticWhen I hear a developer talk about their game, and theyre super excited about it, Im far more likely to be excited too.

(And lets be honest, if you arent excited by your own game, you might be making the wrong game.)

Its not just what you pitch

Its how you pitch it.

Practice pitching things. Anything!

Work out exactly what it is about your game that is interesting.

Youre making a mobile turn-based strategy game? So what? I want to know what makes it different from all the others.

Maybe its a special game mechanic?Maybe its the premise/story of the game?Maybe its a very specific part of the game?

You need to work out what makes people give a crap about your game.

Lets find out how tinyBuild comes upwith pitches for games.

Party Hard

Punch Club

Dungelot: Shattered Lands

Each game needs a very different pitch to match its style.

You need to work out what yours is.

Try a bunch of pitches on different people!

Lets try applying this to someof your games.

The Long Reach

Breached

The Final Station

So youve worked out your pitch. Good job.

(Seriously, good job. Go have a beer.)

But there are still plenty of ways you can screw it up.

If English isnt your first language, youll want someone to look over your material.

If youre really not confident with English, you might want to get someone to handle it for you.Screw-up #1

You could really do with taking your game to some big shows like PAX and Gamescom.

If you cant get to shows, youll need someone to help you.Screw-up #2

You need to be pitching and showing your game to as many press, streamers and YouTubers as possible.

If you dont have the time you guessed it! Youre going to need some help.Screw-up #3

PR firms and publishers are pretty popular right now for plenty of reasons.

If you think screw-ups 1, 2 or 3 will happen to you, you should really think about using an agency or a publisher.

The best way to choose one?

Ask other indie developers who have used them before.

(Theyll tell you pretty quickly who is crap.)

How do you pitch your game to a publisher?

How to Pitch Your Game to a Publisherby Alex Nichiporchik.

(Theres some extra pitching tips in there too.)

Work out what makes your game differentBe confident, be enthusiasticKeep pitching until you perfect itGet someone to help you if you need itWrapping up

Want to try out a pitch on me now?Want me to try to pitch your game on the spot?Got any more questions?Lets DO IT!Mike Rose@RaveofRavendalemike@tinybuild.com