Getting Started with Live Videoin YOUR Business

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Vincenzo LandinoCreative Director, Aftermarq

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Periscope3 — © Aftermarq, 2016

YouTube Live4 — © Aftermarq, 2016

Facebook Live5 — © Aftermarq, 2016

TwitchMeveeYouNow

LivestreamFireTalkBlabMyEyeMeerkatLive.meLive.ly

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David BeckhamThe Rock

Jimmy FallonAl Roker

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ATTENTIONEconomy8 — © Aftermarq, 2016

Do you want to reach yourcustomers where they are?

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Anytime10 — © Aftermarq, 2016

Anywhere?11 — © Aftermarq, 2016

Live Videois where youneed to be

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Here isWHY13 — © Aftermarq, 2016

92% of mobile video consumers

share video.14 — © Aftermarq, 2016

1/3 of all onlineactivity is watching video

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90% of video is watchedon a mobile device

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How can you achieve successwith live video?

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Cross-Promotion18 — © Aftermarq, 2016

Assess YOUR marketing mix

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Live video cannotlive in a bubble

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Personality21 — © Aftermarq, 2016

Listen to your customer

Engage22 — © Aftermarq, 2016

Real-Time23 — © Aftermarq, 2016

Access24 — © Aftermarq, 2016

Behind the Scenes

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It’s the total transparency that draws me in -- sharing a glimpse into an otherwise off limits world.

— Customer

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Loyalty Treatment

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Consistency28 — © Aftermarq, 2016

What can your audience expect from you?

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Could you imagine watchingGame of Throneswith ZERO schedule?

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Get Started31 — © Aftermarq, 2016

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Pick a format that suits your business

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Don’t worry about equipment

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Collaborate37 — © Aftermarq, 2016

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Call Action39 — © Aftermarq, 2016

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Thank YouVincenzo LandinoCreative Director, Aftermarq

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