Young Marketers 2 - Chung Ket - STORM

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  • 1. Chin dch ci thinVn DINH DNG ca tr em Vit NamSTORM

2. Bi cnh Mc tiuOBJECTIVES Marketing objective Cng c gi tr thng hiu1/3 tr em Vit Nam suy dnh dngCHUYN GIA DINH DNG Business objective Tng doanh s 30%Communication objective t c nhn bit ca70%, s thamgia ca >=10000 i tng mc tiu, 3. Ct li thng hiu i th - chin lc tip cnChin lcChuyn gia dinh dngS dng nn tng chuyn giaM c con 1-3 tuiTm kim gii php dinh dng hp l vi ngi VIT NAMThu nhp BCD Ch yu sng nhng tp lnNgi bn saTip cn gn gi 4. S tht ngm hiuCon l mt ca mphnCon ca m lun lnht! C mt ngi hng trong m.Con l cm thnh hnh ca m. 5. tng lnGrow Plus Ngi nui nhngc m Nutifood vi nntngchuyn gia ca mnh nh hng. Trao ht mm ca s thay i vo tay nhng ngi m, Nutifood s cng h chm cht cho gic m ring, nui lnc mchung ca mt t nc tng lai 6. Insight Con l gic m ca mBrand Role Chuyn gia dinh dngConceptChuyn gia gip chm cht c m ring, nui ln c m chungBig IdeaGrow Plus+ Ngi nui nhng c mTrigger Nhn thc v nhng c-mcha- ca mEngage Grow Plus nui ln c m: nh hng, trao ht ging ca s thay i cho m OOHCu chuyn v hi vng, s hi sinh ca m l cha Li ha cho c m bay caoBilboardMua sa nui ln gic m TV showPRPromotionTVC, print adsAmplifyCc chuyn gia Nutifood xung vng xa nghin cu hng dn gieo ht tng lai360 degreeEventL th n: tng kt chng ng quyt nh hng i th n cho gic m bay caoEvent, PR 7. Consumer journeyP.1AwarenessP.3P.2UnderstandRetailer PushPeer PullSociety Pull 8. Nhn thc v gic m cha ca mObjective: Empower the target Show that it wasnt enough Address Grow Plus as the turning pointTeasing on Print Ads C y mong con s thnh bc s. C y hy hai bn tay thiu n ca mnh cho ba cm ca con. Nhng vn khng Grow Plus Ngi nui nhng c mClarify on TVC 9. Hnh trnh nui ln c mHy cng GrowPlus nui ln nhng c mMin dchChiu caoCn nngObjective: Push Sales Make ChangeBillboard: rng ci cy, 1 hp sa mua thm l 1 ci n th vo tng kt mi tun (1 BB/1tp 5 BB)Promotion: Retailers tng m ti giy ci cy bng giy bng, Mua sa lm y lnOOH: screen siu th chiu report chng trnh, poster gii thiu ti im bn (khi cy BB y, 500 m s tm ra gii php) 10. Hy cng Grow Plus nui ln nhng gic mObjective: Make Change Push salesCc chuyn gia c a xung 3 trng im suy dinh dng (H Giang (35%) , Kon Tum (40%), Bnh Phc (30,2%). Hp tc vi hi ph n homestay ti nh cc m a phng. Sng gn gi cng cc m, nghin cu sinh hat ca gia nhTp hp cc m a li khuyn dinh dng hplLi khuyn n nh cn nng, tng chiu cao, tng cng h min dchTng Grow Plus nh ht ging u tinGi lin lc vi cc m gii p thc mc, phn phi nu c nhu cu 11. Hy cng Grow Plus nui ln nhng gic mPR angles: hnh nh chuyn gia gn gi, nim vui, lng bit n chn thnh ca cc m, tips nui con c bitObjective: Make Change Push salesPhng s ngn v hnh trnh trn Tv show, phng vn chuyn gia 12. L hi th n li ha tng laiObjective: Sum up the journey promise for the futurea im: NVHTN tpHCM TP: cc m t 3 a im n cm n chuyn gia, m ca t do cho cc m tp c con 1-3 tuiCc b mc chp hnh, chi tr chi theo ngh nghip.Nutifood tng kt hnh trnh. a li ha m rng chng trnh ra 28 tnh, nghin cu sn phm dinh dng cho ngi Vit Nam. M 5 billboard ra, pht n cho ngi tham d, mi ngi t v th n ln tri tng trng cho s mnh cha kt thc c m bay cao 13. Recap Insight Con l gic m ca mBrand Role Chuyn gia dinh dngGrow Plus Ngi nui nhng c mBig Idea TriggerEngageNhn thc v nhng c-mcha- ca mPropositionNui ln c mHnh trnh cng Grow Plus nui ln c mProductPlacingGii php dinh dng cho tr SDDMake change and widen distribution in Rural areas Awake and draw people in Urban areasPromotionAmplify Li ha cho c m bay caoPackagingPricing Tng gi tr sn phm bng cch add emotional value v qu tng km 14. o lng hiu qu - kim sat ri roChi ph (Estimated) 20 billion VNDRi roo lng Marketing objective Kho st Brand Influence, s lng ngi tham d s kinBusiness objectiveo doanh s Set up a risk management team, continuously evaluate performance and solve the problemsCommunication objective o KPI, tng tc qua cc knh thng tin 15. Thank you!