your culture sucks. but you still have to hire
TRANSCRIPT
... but you still have to hireYour Culture Sucks!
@RobinSchooling
Ohio SHRM State Conference #OHSHRM15
@BillBoorman (in absen)a)
who I am
• HR leader, strategist and advisor with 20+ years senior level experience
• Writer/blogger; including RobinSchooling, RecruiBng Daily, HR Examiner, HR Cloud, RiseSmart
• Advisory board member for BlackbookHR; previous advisory board member Louisiana Business Leadership Network, Geaux Veterans, Smartbrief on Workforce
• AcBve with SHRM (volunteer leader), ATD, and Baton Rouge Social Media AssociaBon
• “Top 100 Most Social Human Resource Experts on Twi>er” (Huffington Post)
• “2015 HR and Recrui)ng Thought Leaders to Follow” (Glassdoor)
• Dog lady: mom to Libby, Marley, Frank Lapidus and Mr. Crumples
• Saints Fan! #WhoDat
who I am in my mind
“My regrets to the people of Ohio
SHRM; sorry I can’t be with you as planned.”
@BillBoorman
“But..whenever you see this icon it will be like I’m there. Robin has the accent; I speak proper English.”
culture
The collecBve behavior of the people who are part of the organizaBon.
Formed by organizaBonal vision, values, norms, systems, beliefs, symbols
and tradiBons.
Culture affects how individual employees and groups interact with each other and how they interact with customers, clients and other
stakeholders.
is this the HR lady?
not one person...not one group define...own...control
image: Successories
sumologic.com
culture is not aspiraBonal
components of culture mission/vision – the ‘purpose’ that guides each employee in how they approach their job, how they act, and how they make decisions
values – articulated values that define expected behaviors
practices – what people actually do
components of culture traditions – the organization’s unique story, history and narrative
environment – location, design and aesthetics
symbols – visible and physical manifestations; defined as “things that can be experienced with the senses and used by organization members to ‘make meaning.’”
it is what it is
this was me
“there’s no such thing as a bad culture; only a bad culture fit”
@BillBoorman
sourcing and recruiting
who are you?
who do they think you are?
stalker vs. hunter
stalker vs. hunter
job hunters apply for specific jobs
stalkers are a[racted by the company
stalkers invesBgate a company and interact
average: monitors a company for 7 months
90% of non-‐hires have NO connecBon points with the company
“reduce the number of job hunters”@BillBoorman
you can’t be everything to everyone
get the RIGHT people to apply
tales from the trenches
1
3
2
“people connect with organizations; they don’t connect with jobs.”
@BillBoorman
messaging
"We're not talking about truth, we're talking about something that seems like truth – the truth we want to exist."
Stephen Colbert
human resources
examine, evaluate and understand your “true”
culture; be prepared to tell that story
recruiBng/HR
• don’t brand your organizaBon in an inauthenBc or decepBve manner
• let candidates peer into you organizaBon with honesty; get the right people and retain them!
• illuminate the true culture of the organizaBon so people with the wrong fit don’t apply!
• trust your employees to share; warts and all
recruiBng/HR
branding should be geared to NOT
geeng people to apply
leaders & hiring managers
commit to tossing the cliches and the aspiraBonal
“successories” language
employees
accept the responsibility that comes with being
empowered to tell the story of the culture
this is TOTALLY the HR lady!
“Not everyone will think your culture sucks.Your job is to find those people.”
every culture is sexy to someone
Thank You!
@RobinSchooling
RobinSchooling.com
linkedin.com/in/robinschooling
let’s connect!