Your customers are mobile.Are you?

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52%of the U.S. population

owns a smartphone —

that’s 165M people.1

1. eMarketer, US Internet and Mobile Users, Sept 2014. 2. NetElixir study of 180M shopping sessions on 53 retail client’s sites; eMarketer, Proof that Mobile Optimized Sites Are

Necessary, Oct, 2014. 3. Hibu, Mobile audit 2014, reported on Marketing Land February 2014.

Only

6%of SMBs have a

mobile site.3

Smartphone conversion

rate was

23%for those not optimized for

mobile and

60%for mobile optimized sites.2

Bottom line: Only 6% of small and medium businesses have mobile optimized sites – beat your competitors and don’t lose out on mobile sales

57%of mobile users will

abandon your

website if it takes

more than 3

seconds to load1

1.

30%Will abandon a

purchase

transaction if the

shopping cart is

not optimized for

mobile devices. 1

Option 1: A separate site for mobile screens.

Option 2: Responsive Web Design.

Option 1: A separate site for mobile users

If you already have a website that was designed for desktop (on www.contoso.comfor example), one common solution is to create corresponding pages on a separate site served on m.contoso.com for mobile users. This separate URL serves a mobile-optimized version of your site, depending on the screen.

Pros Cons

Mobile optimization

Design that is optimized to work well on small screens

Ability to adjust content to respond to top ranking mobile search queries, which often vary from desktop searches

Faster load speed and minimum amount of bandwidth required

Management and cost

Maintain separate URLs (one for desktop site, one for mobile, and possibly one for tablet)

SEO

Manage mobile site SEO separately from the desktop site

Flexibility

Adaptability to future device types and sizes like when mid-sized tablets such as Kindle Fire came out

Option 2: Responsive Web Design

Responsive Web Design (RWD) is aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices from desktop to mobile.

A responsive layout automatically adapts to different viewing conditions depending on screen size and device orientation such as a tablet switching from portrait to landscape.

Pros Cons

Management and costs

A single URL, a single sitemap that adapts to all device types

Ease of management, update once and it applies to all device types

Costs

Requires complete revamp of site architecture and design; however, once setup, maintenance cost is lower than separate sites

Information architecture issues. Prominent features on mobile site may not be optimized for mobile keywords or top navigational needs as the site is designed to meet the needs of all screen types

Want to know more about responsive design? Here are additional reads:

• How to Use Responsive Web Design

• Responsive Web Design Guidelines and Tutorials

• 7 Best Practices of Responsive Web Design

• 50 examples and best practices of well thought out responsive web designs

The following design testing tools can be helpful. They provide free evaluation

for mobile readiness:

• MobiReady

• Responsinator

• Mobile Phone Emulator

Listed below are companies that provide website services, in some cases offering automatic mobile optimization:

• Web.com

• Duda mobile

• Wix

Microsoft does not endorse any of the third party tools and software listed in this guide.

© 2015 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.