your website in focus: does your website meet your organizational objectives?

Live & Interactive: Your Website in Focus

DOES YOUR WEBSITE MEET YOUR ORGANIZATIONAL OBJECTIVES?May 18, 2010 • Raheel Gauba

#BBCSummit @raheelgauba

Raheel Gauba | Page #2 © 2010 Blackbaud


Overview

Foundations of a Successful Website

Design Philosophy

Live & Interactive Website Reviews

Before > After Examples

Questions & Answers



FOUNDATIONS OFA SUCCESSFUL WEBSITE



SHARE INFORMATION

MORE EFFECTIVELY



COMMUNICATE IN A

PERSONALIZED MANNER



SUPPORT ORGANIZATIONAL GOALS



BUILD A COMMUNITY

STRENGTHEN RELATIONSHIPS

+



CREATE BRAND

AWARENESS



Design Philosophy

Every pixel has a purpose

Design must be audience centric

Less is always more - Use only what’s necessary > Discard the rest

Maintain or improve upon the organization’s online brand integrity

The purpose of the website should be obvious through intelligent design

Focus on moving the audience

Think outside the box while keeping it real

Maximize your content management system’s potential



Live & Interactive:

WEBSITE REVIEWS What is the organizational objective?

What works?

Areas for improvements

Recommendations



Before & After:

EXAMPLES OF SUCCESSFUL WEBSITE DESIGNS



Blackbaud’s 2010 Conference for Nonprofits

Three days of educational content dedicated to your specific needs and opportunities to network and interact with your peers and industry experts

October 20 – 22, 2010 at the Gaylord National Hotel and Convention Center in Washington, D.C.

Visit www.Blackbaud.com for more information!



QUESTIONS / ANSWERS

Raheel Gauba

Brand Leader & Creative Director, Blackbaud

Email: [email protected]

Phone: +1 (843) 697-9579

Facebook: Raheel Gauba

Twitter: @raheelgauba

Thank You!

your website in focus: does your website meet your organizational objectives?

Technology

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examples questions answers

brand awareness

organizational objectives

support organizational

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