TGI Youth 2015 R1

Internet and Communications Internet – ‘How do you access internet’

Males aged 11-14 are

79% more likely to

access the internet at

home, through a games

console. Compared to Females 15-19

who are 11% less likely.

Females aged 15-19

are 90% more likely to

access the internet

elsewhere, through a

mobile phone.Compared to Males 11-14 who

are 16% less likely.

Either at Home, Or

Elsewhere:

Through a Comes Console

Through an Internet

enabled TV

Through a Mobile Phone

Through a Desktop/Laptop

Computer

Through a Tablet

Computer

Base – 11-19

Internet and Communications Internet – New Websites Added

Base – 7-197-19 15-19

DennisAndGnasher.co.uk GirlGoGames.co.uk

MediaNew Magazine Titles

Base – 7-19

7-10: Do you read it:

11-19: How often do

you read it:

Internet and Communications Internet – ‘Do you use the internet on a Mobile Phone or Tablet Computer?” – New for 7-10’s

723,000 males aged

7-10 use the internet on

a Tablet Computer

(23%)

43% play online games

on a Tablet Computer

327,000 females aged

7-10 use the internet on

a Mobile Phone (24%)

10% watch Online

Videos on a Mobile

Phone

Either on a Mobile or

Tablet Computer:

Communication/

Networking- Chat/Instant messenger

- Visiting Social Networking Sites

- Making internet voice calls

- Uploading/Sharing files

Online Media- Watching TV

- Watching online videos

- Listening to the Radio

- Listening to Music

- Reading Newspapers/Magazines/

Comics

Playing Online Games

Base – 7-10

Internet and Communications Apps for Mobile Phones and Tablet Computers – New Apps Added

Base – 7-19

8% of 15-19 year olds

use Pinterest

29% of 11-14 year olds

use Snapchat

15-19 year olds are 25%

more likely to use Spotify

19% of 7-10 year olds

have downloaded

Talking Tom

Television Television viewing – New options added to “Which of these do you do whilst watching TV”

Base – 11-19Participate in a TV Programme Vote

Read comments about the Programmes you are

watching on Social Networking Sites

Television Video on Demand – New Service Added

Base – 7-19, Use Video on Demand - Yes

335,000 males aged 7-19 use

Amazon Prime

281,000 females aged 7-19

use Amazon Prime

7-10 are 35% less likely to use

Amazon Prime

15-19 year olds are 12% more

likely to use Amazon Prime

(12%)

11-14 year olds are 16% more

likely to use Amazon Prime

(13%)

Leisure Coffee Shops – New Options for “Do you ever go to Coffee Shops or Sandwich Bars?”

Base – 11-19

4,318,000 11-19 year old visit

Coffee Shops and Sandwich

Bars

Of which, 1,821,000 have

visited to eat

And 2,545,000 have visited to

drink

Toiletries and Cosmetics – New Types Added

Base – 7-19

Added: Shampoo and

Conditioner – for Frizzy Hair

Added: Sun Tanning and Sun

Products - Spray

CONTACT

Kantar Media TGI

Ealing Gateway

26-30 Uxbridge Rd

London

W5 2AU

@KantarMediaTGIW: tgi.kantarmedia.com/uk