youtube royalties - session #3... · live performance (tours/setlists) interactive radio (ex....
TRANSCRIPT
YouTube RoyaltiesSongtrust Webinar | Session #3
November 2018
#MusicRoyalties101 | @songtrust
Julia PerniconePublishing Operations Manager
Julia is the Manager of Publishing Operations at Songtrust, where she oversees the processes of the Operations team, with a focus on YouTube monetization and client service.
Noelle GambutiPublishing Specialist
Noelle graduated from Pace University with a degree in Arts and Entertainment Management and fell in love with music during her many years of dance training. She always knew she wanted to have a career in the music industry and now focuses on educating Songtrust clients on music publishing and why it is so important to maintain the rights to their music.
#MusicRoyalties101 | @songtrust
Today’s Agenda
We hope you’ll:
● Have a better understanding of what micro-sync royalties are
● Know who collects and pays out micro-sync royalties
● Learn more about YouTube’s Content ID and thresholds for monetization
● Understand how to make the most of your YouTube account
● See first-hand the power behind Songtrust’s YouTube Monitor
#MusicRoyalties101 | @songtrust
Being A Rights Owner
What rights do you get?
Reproduce the work
Distribute copies of the work
Perform the work publicly
Make a derivative work
Display the work publicly
What happens when you write a song?
As soon as your song is in a tangible form
(like a demo), you own the copyright
and you are the publisher
What royalties are generated?
Mechanical PerformanceMicro-Sync
#MusicRoyalties101 | @songtrust
#MusicRoyalties101 | @songtrust
What Are The Types Of Royalties?
Performance Royalties
When your song is publicly performed
● Restaurant, bar or cafe
● Streaming services (ex. Spotify,
Apple Music, etc)
● Live Performance (Tours/Setlists)
● Interactive Radio (ex. Pandora)
Mechanical Royalties
When your song is digitally streamed or physically reproduced
● CD, vinyl, or digital download
● Streamed “on demand”
services (ex. Spotify)
Micro-Sync Royalties
Royalties earned from the use of your music in videos
● YouTube
#MusicRoyalties101 | @songtrust
What Is Micro-Sync?
Create music Upload to YouTube People subscribe and view
Videos are monetized and pay out royalties
#MusicRoyalties101 | @songtrust
Music Moving Image
#MusicRoyalties101 | @songtrust
YouTube Explained
Thresholds for monetization include:
Minimum 4,000 hours of watch time in the last 12
months
Videos on channels not eligible for monetization with 10,000+ views are manually
reviewed
Minimum 1,000 subscribers
#MusicRoyalties101 | @songtrust
Make The Most of YouTube
Collaborate with others & build subscribers
Publisher or third party monetization service
Create playlists
#MusicRoyalties101 | @songtrust
User generated content
Who is Songtrust?
#MusicRoyalties101 | @songtrust
150,000+Songwriters registered with Songtrust
20,000+Music publishers collecting their royalties globally
1MM+ Copyrights represented
#MusicRoyalties101 | @songtrust
#MusicRoyalties101 | @songtrust
Questions & Answers
#MusicRoyalties101 | @songtrust
