zac johnson keynote affiliatsyd
DESCRIPTION
Copy of Zac Johnson's Keynote from affili@syd 2010 - Australia's one and only affiliate marketing conferenceTRANSCRIPT
Secrets of a Super AffiliateSecrets of a Super AffiliatePast, Present and FuturePast, Present and Future
Sydney, AustraliaJune 8, 2010
Zac Johnson
• 15 Years of Internet Experience
• Full Time Internet Marketer
• Passionate Affiliate Blogger
Who is Zac Johnson?Who is Zac Johnson?
It All Started with Soda…It All Started with Soda…
• I didn’t carry books in my book bag…I carried soda!
• Buy Low / Sell High
But My Passion for Business & Advertising Was Always RunningBut My Passion for Business & Advertising Was Always Running
High School Internet Fun BeginsHigh School Internet Fun Begins
I knew there was a way to make money online… but how?
$1 at a Time…$1 at a Time…
Need Some Web Hosting?Need Some Web Hosting?
Then I finally came across a real way to make money online…
Amazon.com Opens A Whole New World with their Associate ProgramAmazon.com Opens A Whole New World with their Associate Program
• Earn 5-15% on all referred books, music and videos.
• Payment sent out quarterly at $100 minimum.
We Don’t Have a Time Machine, but We Do Have the Next Best Thing!We Don’t Have a Time Machine, but We Do Have the Next Best Thing!
• www.Archive.org
• Look up all past web sites, going back over a decade
My Affiliate JourneyMy Affiliate Journey
(1997) I first built a content site to sell products through Amazon, which produced over $100,000
in sales with ZERO advertising cost!
Amazon to Affiliate NetworksAmazon to Affiliate Networks
(1999) Affiliate Marketing starts
to gain momentum and networks come out with various
CPA offers.
The Money is in List Generation!The Money is in List Generation!
(2000) The new focus was on building a site that combines
affiliate marketing and
list building.
Starting My Own Affiliate ProgramsStarting My Own Affiliate Programs
(2000 and on) Replicated my site building process and started many affiliate programs on networks
like Commission Junction and more.
How to Make $860,538.38 PROFIT in 4 Months!How to Make $860,538.38 PROFIT in 4 Months!
(2005) Built MySpaceNow.com – Provided a free service and it went viral like crazy!
UGLY SITES MAKE MONEY!UGLY SITES MAKE MONEY!
It’s all about content.
Over 15,000 HTML pages.
No programming.
Simple image hosting.
At height was managed on 16
dedicated servers.
Revenue Generation & MonetizationRevenue Generation & MonetizationYahoo Publisher Network- Contextual Advertising
CasaleMedia & ValueClick- CPM Banner Advertising
Neverblue Affiliate Network- CPA Offers
Here Comes ZacJohnson.comHere Comes ZacJohnson.com
(2007) My own personal blog to share stories, case studies and help others make money online.
Which Brings Me Here TodayWhich Brings Me Here Today
The exposure, branding and contacts established through my blog are what made it possible for me
to be here today.
What’s Hot Right Now in Affiliate Marketing?What’s Hot Right Now in Affiliate Marketing?(As Seen from a USA Affiliate Marketer Perspective)
Social Networks• Dating
Shady Offers• Rebills, Flogs &
Customer Experience
Blogging• Creating Your Own
Products
Dating Offers = Easy MoneyDating Offers = Easy Money
If you are “Single”, “Male” and on Facebook, you’ve probably seen these ads before.
But are dating ads really that profitable? Yes!
Pin Point Your Ad CampaignsPin Point Your Ad Campaigns
Over 400 million users are on Facebook. You can target them all by demographics or interests!
Facebook isn’t the Only Fish in the SeaFacebook isn’t the Only Fish in the Sea
Take the same advertising tactics of Facebook, and apply them to an actual dating network,
PlentyOfFish.com.
It’s All About Testing What WorksIt’s All About Testing What Works
Dark Side of Affiliate MarketingDark Side of Affiliate Marketing
Shady Offers are Bringing a Bad Name to Affiliate MarketingRebills – Hidden Costs – Trial Offers – Downloads
BAD END USER EXPERIENCE!
FLOGS: Fake Blogs & EndorsementsFLOGS: Fake Blogs & Endorsements
No Love for AffiliatesNo Love for Affiliates
Google Terminates Thousands of New and Aged Affiliate Related Adwords Accounts
Facebook Soon FollowsFacebook Soon Follows
Bad user experience and shady offers cause Facebook to
continually modify their ad terms.
The Alternate Solution is SimpleThe Alternate Solution is Simple
• Create Your Own Products
• Provide Actual Content
• Only Promote Something You Would Buy
• Build a Brand and Something Long Term
Building a Brand through BloggingBuilding a Brand through Blogging
• 3 Years Ago I Decided to Start Blogging• Now a Six Figure a Year Business• Brings in New Business / Contacts• Referrals to Network• Establishing a Name Brand
How Others Are Blogging for ProfitHow Others Are Blogging for Profit
• Memberships
• Branding
• Advertising
• Reviews
• $49.95 to $1497 Monthly Plans
TimothySykes.comTimothySykes.com
• Personal Branding & Exposure
• Building Followers & Customers
• Book Deal
GaryVaynerchuk.comGaryVaynerchuk.com
• $50,000 Per Month from just blogging
• Web Site / Product Reviews
• On Site Advertising / Branding
JohnChow.comJohnChow.com
• Product Reviews into Affiliate Sales
• Crazy Holiday Sales
• 70,000+ RSS Subscribers
Coolest-Gadgets.comCoolest-Gadgets.com
What’s Your Big Idea?What’s Your Big Idea?
Start thinking outside of the “Affiliate” box.
Earn 100% of all sales instead of just a commission.
Keep your customers for life.
SixFigureAffiliateBlogging.comSixFigureAffiliateBlogging.com
• Free 97 Page eBook
• Start to finish on how to start a blog, find a profitable topic, and eventually become a six figure blogger.
• Interviews with 10 six figure bloggers.
Monetization of a “Free” ProductMonetization of a “Free” Product
• Build a Mailing List
• Weekly Follow Up Guides
• Increase Exposure
• Affiliate Links within Content
Secret Affiliate Marketing WeaponsSecret Affiliate Marketing Weapons
• Save Time
• Increase ROI
• Replicate What Works
Twitter Growth & AutomationTwitter Growth & Automation
Hummingbird2.com($97)
TweetAdder.com($55 - $188)
Facebook Ad ManagerFacebook Ad Manager
Create thousands of Facebook Ads in minutes… instead of hours!
4HourAffiliate.com - $200
Plenty of Fish Ad UploaderPlenty of Fish Ad Uploader
MrGreen.am - $100
Top Affiliate Marketing BlogsTop Affiliate Marketing Blogs
Affiliate RSS FeedsAffiliate RSS Feeds
Affiliate Marketing ForumsAffiliate Marketing Forums
• It’s All About Trust
• Affiliates & Manager becoming Friends
• Conference Networking
Your Best Sources are Your Best FriendsYour Best Sources are Your Best Friends
Thank you!Thank you!
• Email: [email protected]
• Twitter.com/moneyreign
• Blog: ZacJohnson.com
• Free eBook: SixFigureAffiliateBlogging.com