© 2008 Eyeblaster. All rights reserved

MSN Homepage WallpaperAd Format Specifications and Build Guidelines

© 2008 Eyeblaster. All rights reserved

© 2008 Eyeblaster. All rights reserved

MSN Homepage skin examplesCampaign(Click to view example)

Market Format Online Demo(Click to visit CreativeZone)

German Wings DE Wallpaper + MPU + 1 Panel + Full Screen Skin German Wings

Hulk ES Wallpaper + MPU + 1 Panel + Standard Banner Hulk

Budweiser Music IE Wallpaper + MPU + 1 Panel + Full Screen Skin Bud Music

Nike Football IT Wallpaper + MPU + 1 Panel + 1 Polite Banner Nike Football

Battlefield FR Wallpaper + MPU + 2 Panels + Video Battlefield

10,000 BC FR Wallpaper + MPU + 1 Panel + 2 Videos 10,000 BC

Harry Potter FR Wallpaper + MPU + 2 Panels + Video Harry Potter

Chanel Chance FR Wallpaper + MPU + 2 Panels + Polite Banner Chance

McFlurry FR Wallpaper + MPU + 11 Panels + Polite Banner McFlurry

Wanted UK MPU + 6 Panels + Video Wanted

Madagascar UK MPU + 2 Panels + 4 Videos Madagascar

© 2008 Eyeblaster. All rights reserved

© 2008 Eyeblaster. All rights reserved

Wallpaper dimensions Users with a screen resolution of 1024px will be exposed to only 22px each side of this content. Eyeblaster’s recommendation is that skins should be built to 1600px and creatively optimised to 1280px - i.e. for screen resolutions above 1024px. For 1280px screen resolutions this recommendation is optimal and serves at least 86% of users http://www.w3schools.com/browsers/browsers_display.asp

978

1024

1280

1600

There is no specification for the wallpaper height but we recommend around 1000px

© 2008 Eyeblaster. All rights reserved

© 2008 Eyeblaster. All rights reserved

Optimising the wallpapers messaging

978

1024

1280

1600

In this case the creative messaging has been built to fit 1280px but the creative design has

not exploited the potential of 1600px. Eyeblaster recommends that the full potential and width

of the wallpaper be used

The site content on MSN NO/DK/FI is 978px wide. MSN SE site content is 952px wide

© 2008 Eyeblaster. All rights reserved

© 2008 Eyeblaster. All rights reserved

Log on to www.eyeblasterwiz.com Navigate to Shortcuts/Create New Ad In the pop up window define the ad name. ‘Campaign_Name_wallpaper_dimensions’ Under the ‘Ad Format’ tab select Wallpaper Ad To define the image file select Wallpaper/Select If not already uploaded select New/Creative Asset/Add Browse locally for the image file then select Upload and Save to finish The wallpaper’s ad ID can be found under the Manage/Ads/Ad ID column

How to build a Wallpaper ad unit

Ad Format Dimensions File size File type Clickable

Wallpaper Max1600x1050 200kb Gif/Jpeg No

© 2008 Eyeblaster. All rights reserved

© 2008 Eyeblaster. All rights reserved

Filtering wallpaper to the user’s screen resolution It is possible to create multiple wallpaper units and optimise each version to the user’s

screen resolution

Manage/Ads/select your ad/Edit/Setup/Filtering:

We recommend clearly naming each ad with the filtered dimensions.

i.e. Campaign_Name_wallpaper_1600px