© 2009 right management. all rights reserved. online networking and linkedin enhance your career...
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© 2009 Right Management. All Rights Reserved.
Online Networking and LinkedIn
Enhance your Career Development and Job Search
Online Networking and LinkedIn
Enhance Your Career Development and Job Search
Learning Objectives
Increased understanding of online networking Relationship to traditional networking Application for self marketing, professional development,
career management, career success How to use LinkedIn Online networking DOs and DON’Ts
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The Rationale Behind Making Connections
1974 study of several thousand men in Newton, Ma.
– 56% found their jobs through a personal connection
– 19% used the formal job market
– 20% applied directly
Of the half of responders who used a personal connection:
– 17% saw the contact often
– 28% saw the contact rarely
– 56% saw the contact occasionally
Gave rise to “The Strength of Weak Ties” as the best source of new ideas, new information, and new jobs; people who are more likely to know something you don’t.
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The Nature of the Job Market (p 3.6-3.7)
Proactive
Existing Jobs
Pending/Created Jobs
AdsWeb
AgenciesRecruiters
Formal Marketplace
Reactive
Informal Marketplace
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What Is Online Networking?
Definition
Online networking is the process of building professional relationships through internet-based social networks,
discussion groups, blogs, and personal websites.
A complement to, not a replacement for, traditional networking.
Same objectives and outcomes as traditional networking.
Relationship-based, give-and-take process.
Access to more people in more locations, industries, professions.
Communicates your personal brand 24/7 – offers a public resume.
Manages and tracks your professional network.
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Who’s Doing It?
Job seekers, business owners, recruiters, active and open networkers.
200+ million people, 45% of Web users, on ten biggest online networking sites, including Facebook and LinkedIn.
133 million blogs around the globe (Technorati, Sept 2008).
All Fortune 500 companies represented on LinkedIn, all at director level and above.
More than 300,000 CEOs on LinkedIn.
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Why Do It?
Opportunity for 24/7 networking.
Access to more people, the right people, more quickly.
Builds your online presence.
Bridges time and location barriers.
Springboard to building offline relationships.
Less intimidating networking method for introverts.
Expands the reach of your personal brand.
Makes you appear tech savvy.
The World at Your Fingertips!
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Benefits of Online Networking
Visibility and AccessibilityEstablish your digital identity.Communicate your professional objectives and selling points.Attract recruiters, employers, business partners, or simply new contacts.
Source of InformationExplore “what’s out there” in market developments and new directions.Source SMEs in relevant industries, functions, and organizations.Share feedback and get/give advice.
Targeting and ContactingFind/reach key contacts in organizations, industries, markets.Reunite with past colleagues and classmates.Contact recruiters, prospective employers, business partners, and new contacts.
Time EfficienciesNetwork when you want – 24/7 access.Network where you want – any internet access.Save time with quicker interactions and introductions.
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Limitations of Online Networking
People you’re contacting to create a new relationship need to see or hear your name in at least three modes of
communication: e-mail
phone call
face-to-face encounter
Maintaining a secondary relationship requires two to three pings a year.
A reasonable goal could be to reach out to one person in your extended network weekly:
sharing information
e-mailing interesting news stories
Real networking is about finding ways to make other people successful – filling the well before you’re thirsty.
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Focus On: LinkedIn
Largest, most popular professional/business social network.
Used by more than 42 million professionals in 150+ industries globally in over 130 countries.
Has facilitated millions of business introductions.
Users accept 84% of all introductions.
Based on six degrees of separation concept (but three degrees on LinkedIn).
Part social network, part business network, and part contact management system.
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Building a Contact/Connection Network: Career 20/20 p.3.13
“A” Contacts
• Already known• Instant rapport• Feedback on your
presentation• Referrals to “B”
and “C” contacts
“B” Contacts
• Bridge people• Information resources:
activities, people and events,
needs and problems• Referrals to other “B”
and “C” contacts
“C” Contacts
• Can make hiring decisions
• Receive proposals• Create Jobs• Refer to other “C”
contacts
C
B
A
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LinkedIn: Three Levels of Connection
Sean
BobSam
You
Mark
Allen
Eve
Jeff
JohnMiguel
Tara
John
Jim
Seth
Maya
Dwayne
Dieter JoshAllan
Jan
Rod
Chen
Lisa
Jean
Chris
Mike
Dave
1st level =93
2nd level =52,353
3rd level =2,198,005
Networking Partners
Former Employers Past Associates Professional Associations
Friends/ Relatives Neighbors Business Owners
Salespeople Consultants Bankers
Lawyers/ Accountants College Associates/ Alumni Doctors/ Dentists
Insurance/ Real Estate Clergy Civic Leaders/ Politicians
Club Members Common Interest Associates Met While Traveling
Connections Grid
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Additional Networking Ideas
Parents of your children’s friends
Volunteer network
Alumni groups
People in your business network: vendors, sub-contractors, consultants, colleagues
Spouse’s professional contacts
People who rely on you for income:
Hair person
Car salesmen
Lawn person
Investment and tax advisors
Day care providers
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LinkedIn: What to Do
Become a member of LinkedIn (join)
Develop your profile and grow your network
Search for contacts
Connect with contacts (introductions and inmail)
Search for jobs
Get and give recommendations
Join groups – can be public or private
Advanced tips and tools (profile completion, applications, accounts and settings, tools and plug-ins)
Consider having a business and a personal account: Can hide the personal profile.
Managing the divide between work and play.
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LinkedIn: Focus on the Upper Navigation Box
Home – Profile – Contacts – Groups – Jobs – Inbox - Edit - My Connections
- View - Add Connections
- Recommendations
More:
- Companies - Answers - Learning Center - Reading List - Events - Company Buzz - Applications Directory
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Marketing Tip: Your Customized URL
In-transition business cards Header section of your resume Header of your reference list Job applications – if appropriate E-mail signature line
Caution: Check noun-name on Google first
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LinkedIn: Connect with People You Find
Invitation -- using add connectionsA direct request to join LinkedIn and/or your network.
Invitations are a free service to all users, lifetime limit of 3,000.
Personalization options
3 rejections – account is suspended – use the archive option
Introduction – message through shared connectionA free service for all users, with a limit of five in the basic account.
1st level contacts introduce you to 2nd or 3rd level connections.
All parties in the process must have a LinkedIn account/profile.
Not a direct invitation to join your network.
InMail – to make a direct approach – it’s a Cold CallCan be purchased individually or provided with a premium account.
Allows you to connect directly to a person without an introduction.
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LinkedIn: Become a Member
Choices:Working Independently
EmployedBusiness Owner
StudentLooking for Work
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LinkedIn: Focus on the Upper Navigation Box
Home – Profile – Contacts – Groups – Jobs – Inbox - Edit - My Connections
- View - Add Connections
- Recommendations
More:
- Companies - Answers - Learning Center - Reading List - Events - Company Buzz - Applications Directory
LinkedIn: Get / Give Recommendations
Ask for recommendations from colleagues, bosses, vendors, customers.
Write recommendations for them – prompts them to write one for you.
Must be a member of LinkedIn to write a recommendation.
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LinkedIn: Join Groups
Over 200,000 groups on LinkedIn.
Bring together people with common interests and backgrounds, such as professional groups, alumni groups, and work groups.
Can create a group or join an existing one.Click on groups….groups directory…..search by category or
keywords.
Limit: 50
Consider how many to display: 5 to 10 optimum
Explore groups focused on job search
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LinkedIn: Advanced Tips and Tools
Complete Your ProfileUpload a photo.Rename your customized URL. Tell people what you’re working on.
ApplicationsShare presentations.Conduct polls.Link your blog to your profile.Collaborate on projects.Use as an online resume – through your public profile.
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LinkedIn: Advanced Tips & Tools (con’t)
Account & SettingsBasic account is free but can upgrade to premium (Business,
Business Plus, Pro).
Choose to allow or not allow your connections to view your own contacts (we recommend you allow this!).
Choose to notify your network when you change your profile.
Indicate how you wish to receive invitations, messages, notifications, and introductions.
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Online Networking: DOs and DON’Ts
DO Set networking objectives and milestones. Assess your skills, talents, experience, and work style to convey
your personal brand and unique selling points.Develop a profile for social networks and other online media.Understand the quality vs. quantity debate in growing your
network.Facilitate introductions.Focus on relationship-building – 2 to 3 pings per year to maintain a secondary relationship.
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Online Networking: DOs and DON’Ts
DON’TForget your manners.Be selfish.Have unrealistic expectations.Don’t unnecessarily use the “I Don’t Know This Person” invitation response. Focus only on social networks. Consider blogging and discussion groups.
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Online Networking: Action Steps
Set online networking goals.
Plan an online networking strategy.
Write a resume / public profile / bio for use on various sites and situations.
Join LinkedIn.
Grow your network on LinkedIn.
Make strategic connections to achieve your goals.
Include online networking in your ongoing career management strategy.
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Frequent Questions and Interesting Details
From the main menu bar – More Tab
• Learning Center Customer Service User Guides
People You May Know Feature: home page, right side
Inbox to review pending invitations
Premium services, linking multiple e-mail and Linkedin accounts and account settings:
– Settings tab at the top right of the main menu bar
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Homework
Take the grid on slide 13 and fill-in some names.
Join Linkedin and search for some of your contacts.
Make one networking connection via Linkedin, discuss your career transition situation, and ask for a referral:
Use elements of your 30 second commercial
Ask for a referral
May I say you referred me?
Bonus: Go to www.keithferrazzi.com and sign-up for the relationship-building tip of the week.
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