© amsoil inc 2009 september 2009 - oil twins · evans initially provided amsoil lubricants to...

SEPTEMBER 2009© AMSOIL INC 2009

2 AMSOIL ACTION NEWS / SEPTEMBER 2009

A. J. “Al” AmatuzioPresident and CEO, AMSOIL INC.

It is no secret that AMSOIL INC. has led the way in extended drain interval technology for over 35 years. We conceived the concept, coined the phrase and intro-duced the world’s fi rst extended drain motor oil. No one knows more about formulating extended drain oils than AMSOIL.

Other companies, of course, were reluctant to follow our lead. Why, from their perspective, should they? More oil changes means more oil is sold, which means more money is made. It is not rocket science. Only Mobil, with its introduction of Mobil 1 in the mid-1970s, ventured into extended drain interval territory. But that didn’t last long. Although the oil may have been up to the challenge, I suspect that the bean-counters at Mobil were concerned about the bottom line and the company pulled back on its drain interval recommendation. It was all about money.

While it is true that Mobil, now ExxonMobil, as well as some others, are fi nally offering a few extended drain lubricants, the 3,000-mile oil drain mindset still domi-nates the industry. Valvoline, for example, has rein-forced that recently with its introduction of its Valvoline Engine Guarantee program. Essentially, this program guarantees an engine for up to 300,000 miles if Valvoline motor oil is used. Impressive on the surface, but there is a little more to it than that. Valvoline attached some qualifi ers. First and foremost, the Valvoline motor oil, along with the oil fi lter, must be changed every 3,000 miles throughout the duration of the program. Qualifi ed vehicles must be registered prior to reaching 75,000 miles, Valvoline motor oil must be used for at least 18

months prior to registration and no vehicles older than 1990 models qualify. Diesel powered vehicles don’t qualify for the program, nor do vehicles used for racing, vehicles over 10,000 pounds or vehicles with modifi ed engines. That’s understandable.

Valvoline has further qualifi ed the program contin-gent on the type of oil used. To gain the 300,000-mile coverage consumers must use one of Valvoline’s full synthetic products. Using a Valvoline synthetic blend carries the coverage to 225,000 miles and a Valvoline conventional oil carries it to 150,000 miles.

To be sure, Valvoline has done its homework. Very few, if any, claims will ultimately be paid. On the low end, 150,000 miles is virtually no stretch for today’s engines. On the high end, very few motorists drive the same vehicle for 300,000 miles, and the guarantee is not transferable. There is no question that the profi ts are there for Valvoline. Assuming a motorist drives 15,000 miles per year it would take 20 years, driving the same vehicle, to reach 300,000 miles. That’s 20 years at fi ve oil changes per year. That’s a lot of Valvoline motor oil sold.

Clearly, the push behind the Valvoline program is profi t, and a person can’t fault Valvoline for that. We are all in this business to make money. What you can fault Valvoline for, and all others who continue to sup-port 3,000-mile oil change intervals, is their irrespon-sibility in regard to consumers and the environment. To be sure, way too much money is being wasted on unnecessary oil changes, and way too much used oil is being generated.

In any case, AMSOIL will continue to do the right thing. We will maintain our effort to provide the abso-lute best, longest lasting lubricants we possibly can. If that means selling a consumer one oil change per year as opposed to fi ve, so be it. Your customers appreciate the value, and you can be proud of the service you provide.

This talk of extended drain intervals leads me to one fi nal, related topic. You will see on pages eight and nine in this issue of your magazine an article on diesel oil and how some current diesel applications are affecting our drain interval recommendations. Please read that article. Essentially, our research has identifi ed trends that indicate fuel dilution issues in 2007 and newer on-highway Caterpillar C13 and C15 engines. It is apparent that engine design is the cause of the problem. Fuel dilution reduces viscosity and may lead to increased wear. Unfortunately, there are no formulation modifi ca-tions or methods of fi ltration that can counter these effects. Consequently, rather than jeopardize our repu-tation or the vehicles of our customers, AMSOIL has deemed it prudent to adjust our drain interval recom-mendation in these applications.

Once again, with the consumer in mind, it was the right thing to do.

Determination, Generosity GetMX Racer Back on the Track

The fi rst week of June found MX racer Aaron Horsley living a dream that had nearly died on a California desert road in 2007. Direct Jobber Dane Evans of Moorpark, Calif., AMSOIL INC. and many others were responsible for bringing Horsley’s dream back to life.

The fi rst race day of the 2009 AMA Southern California Championship Motocross Series at Milestone Ranch MX Park in Riverside, Calif. brought Horsley back to the track after nearly two years of recovery from a hit-and-run accident that nearly cost his life and left him paralyzed from the waist down. He was there to ride his motorcycle — specially re-designed to accommodate him.

“Aaron has an amazing spirit and is so full of life even though he may never walk again,” said Evans, owner of MadJack Racing and a series offi cial for District 37. “He’s now 19 and has his own car equipped with hand controls. He’s very self suffi cient, more than most 19-year-olds who are not paralyzed from the waist down.”

On Oct. 10, 2007, Horsley was a 17-year-old high school senior and MX racer. During a motorcycle ride in the desert with some friends that afternoon, a truck driv-ing in the opposite direction turned in front of Horsley.

“Aaron didn’t have enough time to stop so he hit the brakes and laid the bike over, slamming into, and then under, the truck,” Evans said.

Horsley was dragged more than 400 feet.He woke up two weeks later in Loma Linda Medical

Center. “His injuries: two collapsed lungs, a broken back that left him paralyzed from the waist down and two wrists that needed reconstruction with skin, muscle and tendons taken from his legs,” Evans said.

Doctors told the family it would be a long, diffi cult recovery if he survived the infections that most likely would attack his fragile body.

For the next year and a half, Horsley was in and out of the hospital battling one infection after another. Yet, he con-tinued to dream of getting back on a motorcycle.

District 37 racers followed Horsley’s progress on an online message board. One day Horsley posted a mes-sage of thanks to members of District 37 for the help they gave him in getting medical supplies and equipment that were denied by insurance, as well as their caring support. Fellow racer Scott Norton, a well-respected custom car builder, was online the day Horsley mentioned how much he’d like to ride again.

Norton launched into action. He picked up Horsley’s motorcycle to rebuild and was amazed at how members of District 37 came together. “They provided sponsored parts, accessories, exhaust systems, clutches, gear, boots, you name it,” Evans said. “Scott found it all on his doorstep through their generosity.”

Evans initially provided AMSOIL lubricants to bring the bike back to riding condition. AMSOIL INC. provided Horsley with lubricants, an AMSOIL racing jersey and other supplies and support.

When the customized bike was done, Horsley prac-ticed riding it a little bit each day to be ready to ride an inaugural lap at the Dirt Diggers Summer Motocross Race at Milestone MX.

When the day fi nally arrived, Horsley was placed on his bike, and with hundreds of riders behind him, was living his dream of once again riding a motorcycle on a track with friends and family. Alongside him was his best friend Kane Cook and Evans. They rode side-by-side around the track. Evans, who is also the referee of the motocross series, urged Horsley to get the most out of his ride. “If you are feeling good, keep going,” Evans told Horsley. “Don’t stop at one lap and don’t stop until someone forces us off the track if you want.”

Evans reports that Horsley came off the track smiling from ear to ear.

“Thanks to the generosity of many people within the district, individuals and industry sponsors, enough money was raised to not only purchase a standing frame for Aaron, but additional funds were placed in his bank account to cover other medical and personal expenses that had accumulated over time.

“Aaron has a long way to go in his recovery, but he smiles a lot more now and his voice has a spark to it that was noticeably missing. He’s going to be just fi ne thanks to the kindness of so many.”

RACE DAY — Aaron Horsley, number 5, leads best friend Kane Cook, number 3, and AMSOIL DJ Dane Evans around the track for the fi rst time in nearly two years after sustaining life-threatening injuries from a hit-and-run accident.

AMSOIL ACTION NEWS / SEPTEMBER 2009 3

RACE DAY — Aaron Horsley number 5 leads best friend Kane


Daniel and Judy WatsonFlorida

Regency Platinum Direct JobbersTenth—Total OrganizationNinth—Personal Group Sales

George and Shirley DouglasFlorida

Regency Platinum Direct JobbersThird—Total OrganizationFifth—Personal Group Sales

Dave M. MannMichigan

Regency Platinum Direct JobberFIRST—Total OrganizationFIRST—Personal Group SalesSixth—New Qualifi ed Dealers and Accounts

Ches and Natasha CainSouth Dakota

Regency Platinum Direct JobbersEighth—Personal Group Sales

DD MM MM Leonard and Marcie PearsonWashington

Regency Platinum Direct JobbersSecond—Total Organization

Douglas BottamillerMarylandExecutive Direct JobberEighth—Commercial and Retail Marketing

Eric MoretonMichiganDirect JobberFIRST—Commercial and Retail Marketing

Ray and Kathy YaegerWisconsin

Regency Platinum Direct JobbersTenth—Commercial and Retail Marketing

Joseph and Sabre KarpowiczTexasPremier Direct JobbersFifth—New Qualifi ed Dealers and Accounts

David and Carol BellTexas

Regency Platinum Direct JobbersFourth—Total OrganizationThird—Personal Group SalesFourth—Commercial and Retail Marketing

Bud and Lorna BourquinMinnesotaRegency Gold Direct JobbersTenth—Personal Group Sales

Donald and Patricia LipscombTennesseeExecutive Direct JobbersFIRST—New Qualifi ed Dealers and Accounts

John and Jeanne BurkeCaliforniaRegency Silver Direct JobbersSeventh—New Qualifi ed Dealers and Accounts

Mark and Sherree SchellIdaho

Regency Platinum Direct JobbersFifth—Total OrganizationFourth—Personal Group Sales

Michael H. EllisMichigan

Regency Platinum Direct JobberSecond—Commercial and Retail Marketing

Gerry and Patricia ReidNorth Carolina

Regency Platinum Direct JobbersSeventh—Total OrganizationSeventh—Personal Group Sales

Thomas and Sheila ShalinKansas

Regency Platinum Direct JobbersSixth—Total OrganizationSecond—Personal Group SalesSecond—New Qualifi ed Dealers and Accounts

June 2009 HALL OF FAME

AMSOIL Hall of Fame members are recognized for their long-standing service,

achievement and commitment to excellence.

Dorothy Hansen Regency Platinum

Shirley Green ★Regency Platinum

Harold Hartman ★★Regency Platinum

Ray and Arlene Schmit★★★★★Regency Platinum

Bill and Donna Durand ★★★★★★Regency Platinum

LaDonna Harrison and LaVel Rude (Lingwall Organization)★★★★Regency Platinum

Ora Mae Boardman ★Regency Platinum

Greg and Debra McKenzieAlbertaRegency Gold Direct JobbersSixth—Commercial and Retail Marketing

Greg M. DesrosiersAlberta

Regency Platinum Direct JobberNinth—Total OrganizationFifth—Commercial and Retail Marketing


David and Tracey CottrellOntarioDirect JobbersThird—Commercial and Retail Marketing

Kent and Trudy WhitemanUtahRegency Gold Direct JobbersEighth—New Qualifi ed Dealers and Accounts

Marcus “Burke” HinmanCaliforniaExecutive Direct JobberTenth—New Qualifi ed Dealers and Accounts

Gene and Danae FineOregon

Regency Platinum Direct JobbersEighth—Total OrganizationSixth—Personal Group SalesThird—New Qualifi ed Dealers and Accounts

Duane SrokaMichiganPremier Direct JobberNinth—New Qualifi ed Dealers and Accounts

John W. MoldowanAlbertaRegency Direct JobberSeventh—Commercial and Retail Marketing

First Time 300 Level Honor Achievers 300 monthly commission credits 3 Dealers sponsored


HIGHER LEVELS OF

Shawn Burr, Virginia Sponsor: Justin Peszko

JB and Amy Duncan, Arkansas Sponsors:Jerry and Karey Gardner

Brian and Susan Krumrey Minnesota Sponsor:Lori A. Gorecki

Sidney and Merle Liborio, Hawaii Sponsor:Mario C. Yano

Sh B

First Time 500 Level Honor Achievers 500 monthly commission credits 5 Dealers sponsored

REGENCY DIRECT JOBBER

REGENCY PLATINUM DIRECT

JOBBERS

REGENCY SILVER DIRECT

JOBBERS

REGENCY PLATINUM DIRECT

JOBBERS

Gene & Danae FineOregon

Mylo & Patty TwingstromMinnesota

MASTER DIRECT JOBBERS EXECUTIVE DIRECT JOBBERS

John & Jeanne BurkeCalifornia

Gary Barnes Jr., Washington Sponsor: Norman D. Stokes

Arron and RaeJean Clark, Colorado Sponsors: Michael and Tracie Lloyd

John and Penny Conley, Washington Sponsors: Thomas and Edna Van Every

M. Brian and Jennifer Copsey, Maryland Sponsors: Ches and Natasha Cain

Scott A. Douglass, Michigan Sponsors: Barry and Cathy Mugridge

Kenneth M. George, Pennsylvania Sponsors: Ken and Denise Chuderewicz

Mark Herring, Texas Sponsor: Howard S. Piquet Jr.

Frank Mano, West Virginia Sponsor: William R. Jewell

Carl F. Meyer, Ohio Sponsor: Carl Meyer Jr.

Bret Oldt, Pennsylvania Sponsor: Gregory Renninger

Gerry and Mandy Reid, North Carolina Sponsors: Gerry and Patricia Reid

Nathan Sauder, Ohio Sponsor: Scott E. Short

Kevin J. SeegerWisconsin

David & Brenda BakerNorth Carolina

Donald & Patricia LipscombTennessee

Joseph M. HallockPennsylvania

Charles & Donna Meyer

Minnesota


RECOGNITION June 2009

PREMIER DIRECT JOBBERS

NEW DIRECT JOBBERS

James M. BeecherlMichigan

Greg NorthrupTexas

Sponsors: David & Linda TrekellDirect Jobbers: David & Linda

Trekell

Pete PowellCalifornia

Sponsors: Thomas & Maril-Jo Groh

Direct Jobbers: Thomas & Maril-Jo Groh

Earl F. RetherfordMissouri

Sponsors: John & Connie Luczak

Direct Jobbers: John & Connie Luczak

Gary & Debbie BruyetteFlorida

NEW DIRECT DEALERS

Gregory L. CardeyMinnesota

Sponsors: Douglas & Kathy Nelson

Direct Jobbers: Mylo & Patty Twingstrom

Leon and Irene MargolisNew York

Sponsors: Matthew and Arlene KonigDirect Jobbers:

Matthew and Arlene Konig

Andres & Magdalena GomezTexas

Sponsors: Victor & Linda SorlieDirect Jobbers: Victor & Linda

Sorlie

David & Sue HalamaWisconsin

Chris & Barbara Thompson

Texas

Bernard & Carol Tellier

ConnecticutSponsor: Rosalie Frank

Direct Jobber: Rosalie Frank


AMSOIL has documented two separate fuel dilution issues in modern diesel applications, one of which has forced the company to reduce its drain interval recommendations in a few applications using Premium CJ-4 Synthetic Diesel Oils (DEO, DME). AMSOIL recently released a technical service bulletin detailing that fuel dilution issue and pro-viding updated recommendations for AMSOIL Premium Diesel Oils.

Fuel DilutionFuel in the oil reduces the oil’s life expectancy and effec-tiveness. Because diesel fuel is a natural solvent, fuel dilution in motor oil causes a decrease in viscosity which may lead to an increase in engine wear. The following can occur if fuel enters the crankcase and contaminates the oil:

• Reduced oil viscosity• Reduced oil fi lm strength • Increased engine wear (particularly in the

cylinder/ring area)• Increased volatility • Weakened lubricant detergency• Accelerated lubricant oxidation• Varnish formation• Acid formation/corrosion• Low oil pressureThe most notable concern with increased fuel con-

tamination is reduced viscosity and the effect it has on oil performance.

Issue One: Mechanical DeficienciesAMSOIL has documented increasing fuel dilution levels in 2007 and newer Caterpillar C13 and C15 on-highway engines. Caterpillar has recognized its fuel dilution prob-lem as noted in a special instruction titled Determining the Cause of Fuel Dilution of Engine Oil for On-Highway Engines (C13, C15). The document states that mechanical defi ciencies (i.e. leaking seals on the body or sleeve of unit injector, cracked body of unit injector, leakage from the drive shaft seal on the fuel transfer pump, etc…) are probable causes for fuel dilution.

A tolerable level of fuel dilution was present in 2007 engines; however, newer engines exhibit excessively high fuel dilution. Caterpillar is aware of the relationship between fuel dilution and viscosity loss and has stated the following:

“Fuel dilution that is greater than 4 percent will usually cause viscosity that is less than the specifi ed viscos-ity grade. For example, 15W-40 oil with 4 percent fuel dilution will have a viscosity of less than 12.5 cSt.”

Even though Caterpillar realizes that fuel dilution has an adverse effect on viscosity, the company has not cor-rected the mechanical defi ciencies that are causing the high fuel dilution rates. Instead, Caterpillar revised its guidelines for used oil viscosity to “slightly less than the limits of the SAE viscosity grades” (See Table 1).

In addition to viscosity loss, high fuel dilution also causes accelerated oxidation. Oxidation, combined with a signifi cant loss in viscosity, can shorten engine life.

Forced Drain Interval AdjustmentAlthough AMSOIL Premium Diesel Oils have shown the ability to maintain integrity in some fuel-dilution condi-tions, the unresolved mechanical issues have forced AMSOIL, as a precautionary measure, to adjust its drain interval recommendations for 2007-present Caterpillar C13 and C15 on-highway engines.

In these applications, AMSOIL recommends changing AMSOIL Premium API CJ-4 Synthetic Diesel Oils (DEO, DME) at the manufacturer-recommended drain interval. Drain intervals may be extended further through oil analysis.

For all pre-2007 Caterpillar C13 and C15 on-highway engines, the drain interval has not been affected (3 times the original equipment manufacturer’s recommendations, not to exceed 50,000 miles/600 hours, or one year).

Issue Two: DPF RegenerationAMSOIL has also documented increasing levels of diesel fuel dilution in the engine oil of 2007-2009 light-duty diesel pickups from all major vehicle manufacturers. Research indicates that fuel dilution is increasing due to the use of post-fuel injection during the diesel particulate fi lter (DPF) regeneration process. The issue, however, is not prevalent enough at this point to warrant an adjust-ment in the drain interval recommendation of AMSOIL Premium Diesel Oils.

Regeneration ProcessCurrent emissions legislation set by the Environmental Protection Agency (EPA) mandates that all 2007 and newer on-highway diesel-fueled vehicles come equipped with a DPF. A DPF is generally a honeycomb-like fi lter positioned in the exhaust stream to collect particulate matter and soot to prevent it from exiting the vehicle. DPFs are highly effi cient and can usually remove 80-90 percent of particulate matter from diesel exhaust. When the fi lter is near its capacity, soot trapped in the fi lter is burned, freeing the plugged media and enabling the fi lter to remain serviceable. The process of burning the residual matter is termed regeneration and can be either active or passive.

Active regeneration uses raw diesel fuel as a combus-tion source to burn the accumulated soot and clear the fi lter. Active regeneration is accomplished using either in-stream or in-cylinder injection. In-stream injection sys-tems inject raw diesel fuel directly into the exhaust stream before it reaches the DPF. In-cylinder injection systems inject raw diesel fuel directly into the cylinder on the exhaust stroke. The unburned fuel evaporates and travels down to the DPF to burn out the soot built up in the fi lter.

Fuel Dilution Sufaces as Issue in S

Table 1 – Viscosity Guidelines at 100˚C

SAE Viscosity Revised CaterpillarViscosity Grade Guideline (cSt) Viscosity Guideline (cSt)

SAE 40 12.5 cSt – 16.3 cSt Greater than 11.5 cSt SAE 30 9.3 cSt – 12.5 cSt Greater than 8.5 cSt


Passive regeneration requires exhaust gas tempera-tures of approximately 600°C (1100°F). These relatively high exhaust gas temperatures occur naturally in trucks operating under heavy load and can be used to burn the soot out of DPFs. Passive regeneration does not increase fuel consumption the way active regeneration does because, by design, it does not require the injection of additional fuel to increase exhaust temperatures.

“Less-Costly” AlternativeAll class 8 over-the-road tractors and medium-class applications use active regeneration via in-stream injec-tion. In this method, diesel fuel used to burn soot in the DPF does not reach the crankcase, leaving the oil uncon-taminated.

Light-duty diesel pickup manufacturers (Dodge, Ford, GM) have opted for a less-costly in-cylinder injection system. With in-cylinder injection systems, some raw diesel fuel injected on the exhaust stroke can wash directly past the rings and into the crankcase, mixing with the oil. Regular washing of cylinders is a source of fuel contamination in the crankcase and is not conducive to long-term engine protection. Used oil analysis results from 2007-2009 light-duty diesel vehicles showed some elevated fuel dilution, but at tolerable levels.

2010 NOx RequirementsEPA emission mandates taking effect in 2010 require the reduction of nitrogen oxides (NOx) to .2 grams per brake horsepower (g/bhp). To meet this limit, engine manufactur-ers will use either selective catalytic reduction (SCR), NOx adsorbers or advanced exhaust gas recirculation (EGR).

Most over-the-road truck and tractor manufacturers will use SCR technology, with International the only major manufacturer to use advanced EGR technology. Neither system is expected to increase fuel dilution. Light-duty turbo-diesel pickup manufacturers appear to be moving forward with the relatively new NOx adsorber technology fi rst used by Dodge in its 2007 diesels to meet 2010 NOx requirements. Ford and GM have not yet released vehicles that meet 2010 NOx limits.

Like DPFs, NOx adsorbers need to be regenerated. However, they require more fuel to regenerate than DPFs do, which may compound the fuel dilution problem.

Higher Fuel Dilution LevelsIn Dodge light-duty turbo-diesel pickups, the combined regeneration requirements of the DPF and NOx adsorber technologies are causing fuel dilution of the engine oil.

e in Some Modern Diesel ApplicationsModel-years 2007-2009 Ford and GM applications also show higher levels of fuel dilution, which may increase in 2010 emission-compliant models if similar technology is adopted.

Although model-year 2007-2009 light-duty diesels are experiencing higher fuel dilution than previous model years, regeneration cycles vary based on service (engines operating in severe service conditions do not actively regenerate as often as engines operating in normal ser-vice conditions), and some applications are affected more than others. While not all 2007-2009 light-duty diesel vehicles develop this problem, fuel contamination can reduce oil viscosity and decrease fi lm thickness. Other concerns include signifi cantly reduced fuel economy, accelerated engine oil oxidation, increased volatility and overfi lling of the oil sump.

AMSOIL Maintains Drain Interval Recommendations for Premium Diesel OilsAMSOIL Premium Diesel Oils have shown the ability to maintain integrity in the face of fuel dilution in 2007-2009 light-duty diesel applications and continue to be recom-mended for three times the vehicle manufacturer recom-mendation, not to exceed 50,000 miles/600 hours or one year. However, it is recommended that owners of 2007-2009 Dodge, Ford and GM light-duty diesel vehicles perform regular oil analysis as a precautionary measure. If oil analysis reveals greater than 5% fuel dilution, AMSOIL recommends changing the oil. The company will continue to closely monitor this situation, and if deemed necessary, will adjust recommended drain intervals in these applications.

New Simplifi ed Diesel Oil Drain RecommendationsIn order to simplify recommendations and streamline business for Dealers, AMSOIL Series 3000 Synthetic 5W-30 Heavy Duty Diesel Oil (HDD), Synthetic 15W-40 Heavy Duty Diesel and Marine Oil (AME) and Synthetic 10W-30/SAE 30 Heavy Duty Diesel Oil (ACD) now carry a three times the OEM recommendation similar to the recommendation for AMSOIL Premium Diesel Oils. The AMSOIL Product Recommendation and Drain Interval Guide (G1490) and all relevant data bulletins are being revised to refl ect these changes. Read the technical ser-vice bulletins on these fuel dilution issues and watch for availability of updated material in the Dealer Zone at www.amsoil.com.

2007-Present 2007-Present Heavy-duty On/Off-Road Applications, All Pre-2007 Personal Light Truck Vehicles with Fleet, Marine and Motor Homes Applications Diesel-Fueled Engines with Diesel Engines

DEO 3X OEM recommendations, not to exceed 3X OEM recommendations, not to exceed 3X OEM recommendations, not to exceedDME 50,000 miles/ 600 hours or one year. 50,000 miles/600 hours or one year. 50,000 miles/600 hours or one year.*

HDD 3X OEM recommendations, -.- -.-AME not to exceed 50,000 miles/ -.- -.-ACD 600 hours or one year. -.- -.-

*Except in 2007-present Cat C13 and C15 applications. In those applications, follow OEM recommendations.


Each year, the world famous Sturgis Motorcycle Rally draws hundreds of thousands of dedicated motorcycle riders to the Black Hills in Sturgis, S.D. AMSOIL estab-lished a corporate presence at the rally in 2006 and signed on as the “Offi cial Oil” in 2008. The partnership drew valu-able, large scale exposure for AMSOIL products last year that benefi ted AMSOIL Dealers everywhere, and AMSOIL corporate staff entered the second year of the partnership this summer with high expectations.

Both the visibility of the AMSOIL logo and the enthu-siasm for AMSOIL products at this year’s rally were immense. The AMSOIL logo was impossible to miss, as it was displayed on signs throughout the city of Sturgis, including a banner that greeted visitors as they rode into town. Traffi c stopping by the AMSOIL booth and the

AMSOIL oil change facility was thick, and the recently-updated “A Study of Motorcycle Oils” white paper was an especially popular item as potential customers picked it up and learned why AMSOIL is the best choice for protecting expensive motorcycle investments.

“The 2009 Sturgis Motorcycle Rally generated tre-mendous exposure for AMSOIL products, and the enthusiasm displayed by current users was very satis-fying,” said Director of Dealer Sales Rob Stenberg. “The AMSOIL crew was stopped every time they walked down the street by people talking about their use of AMSOIL or wanting to know how to get it. With tem-peratures in Sturgis reaching the 90s, these bikers know that if they want to ride hard and run cool, they need to run AMSOIL motorcycle oil.”

AMSOIL Generates Valuable Exposure as Official Oil of

Sturgis Motorcycle Rally

The AMSOIL booth drew potential customers and dedicated current customers alike throughout the week.

The AMSOIL oil change facility offered bikers quick and convenient oil changes.

Visitors were immediately greeted with the AMSOIL logo upon entering the 2009 Sturgis Motorcycle Rally.

The Sturgis Motorcycle Rally draws hundreds of thousands of bikers to Sturgis, S.D. each summer.


AMSOIL Diesel Recovery (DRC) is an emergency diesel fuel treatment that quickly dissolves the wax crystals that form when diesel fuel has surpassed its cloud point. It liquefi es gelled diesel fuel and thaws frozen fuel fi l-ters, avoiding costly towing charges and getting diesel vehicles back on the road. Diesel fuel quality varies from one fi lling station to the next, and low-quality fuel can have a cloud point as high as 4.4°C (40°F), making Diesel Recovery a necessity for diesel operators in cold-weather climates.

Cold Weather and Diesel FuelAs the temperature drops, the wax naturally found in diesel fuel begins to form crystals. The point at which wax crystals form is known as the cloud point. These wax crystals eventually clog the fuel fi lter and starve the engine of fuel or prevent it from starting.

#1 Diesel FuelOne traditional solution to cold-weather problems in diesel engines is the use of #1 diesel fuel, which is diesel fuel diluted with kerosene. While #1 diesel fuel has an advantage in low-temperature operability, there are also several disadvantages. The energy content of #1 diesel fuel is about 95 percent of #2 diesel fuel, resulting in reduced fuel economy and less horsepower. In addition, the kerosene used in #1 diesel fuel provides less lubrica-tion for the fuel pump and fuel distributor, increasing the likelihood for wear on these critical components.

Cold-Weather Performance ParametersAMSOIL Cold Flow Improver (ACF) effectively maintains fuel fl ow in cold weather, reducing the cold fi lter-plugging point (CFPP) by up to 34°F (19°C) in ultra-low-sulfur diesel fuel (ULSD). However, Cold Flow Improver must be added to diesel fuel before it reaches its cloud point, and it will not dissolve wax or liquefy diesel fuel once wax crystals have formed. AMSOIL Diesel Recovery is spe-cifi cally formulated to address these problems.

Many competitive products make great claims regarding pour point, leading consumers to believe their products are superior when they actually have an inferior CFPP. Once fuel surpasses its cloud point, the wax crystals begin to clog the fuel fi lter. The CFPP temperature is a more impor-tant characteristic than pour point because the engine will not run if fuel cannot pass through the fuel fi lter.

Diesel Recovery Proven SuperiorIn order to test the performance capabilities of AMSOIL Diesel Recovery, AMSOIL commissioned an independent laboratory to perform an evaluation. Three types of diesel fuel were used in the testing, including ultra-low-sulfur diesel (ULSD), B2 biodiesel and B5 biodiesel. Three samples of each fuel-type were tested: one treated with AMSOIL Diesel Recovery, one treated with Power Service Diesel 911 and one untreated sample. Diesel Recovery was administered at the recommended treat rate of 30 oz. per 30 gallons of fuel. The treat rate for Diesel 911

varies according to package size; Power Service’s maximum recommended dosage of 32 oz. per 30 gal-lons of fuel was used in this evaluation.

As the results demonstrate, AMSOIL Diesel Recovery delivers superior performance. In ULSD, Diesel Recovery reduced the fuel’s pour point by 27°C and the CFPP by 17°C. Diesel 911, on the other hand, only reduced the pour point of ULSD by 10.5°C and actually increased the fuel’s CFPP by .5°C.

In B2 biodiesel, AMSOIL Diesel Recovery reduced the fuel’s pour point 9°C and reduced the CFPP 19.75°C; while Diesel 911 increased the fuel’s pour point 5.25°C and reduced the CFPP only 6°C.

Diesel Recovery reduced the pour point of B5 biodiesel 24°C and reduced the CFPP 16°C. Diesel 911 reduced the pour point of B5 18°C and again increasedthe CFPP 1.75°C.

Diesel Recovery: Maximum PerformanceAMSOIL Diesel Recovery outperforms competition in industry tests.

-50°

-40°

-30°

-20°

-10°

As tested in an independent lab July 2009.-49.50

-42.00

-48.00

-33.00

-27.75

-42.00

-22.50

-33.00

-24.00

-50°

-40°

-30°

-20°

-10°

As tested in an independent lab July 2009.

-38.00 -38.75-37.00

-20.50

-25.00

-19.25-21.00

-19.00-21.00

Dependable PerformanceAs state, provincial and federal governments continue to impose new mandates on diesel fuel regarding sulfur and bio-matter content, it is increasingly important to offer products that perform well in all available types of fuel. While fuel systems and fuel quality vary, AMSOIL Diesel Recovery delivers dependable performance in all diesel fuels, including ULSD, off-road and biodiesel. In addition, Diesel Recovery is alcohol-free, making it safe for repeated treatments.


Since its inception in 1972, AMSOIL INC. has followed one guiding principle: manufacture products that “exceed customer expectations.”

AMSOIL products are tested against the most rigor-ous standards of the American Society for Testing and Materials (ASTM) International, one of the largest vol-untary standards development organizations in the world for technical standards for materials, products, systems and services. ASTM standards are the bench-mark for motor oil and lubricant companies.

AMSOIL quality standards make the AMSOIL labora-tory critical to the company. The lab moved to the AMSOIL Center in January 2008, where it was expanded to 3,100 square feet, an increase of about 35 percent over its original location in the old AMSOIL Distribution Center.

“The lab was relocated into a well-laid-out space that increases the effi ciency of our monitoring AMSOIL materials from delivery by rail and truck to fi nished products,” said Vice President of Operations Scott Davis. “It’s an impressive laboratory. When vendors and customers see it, it’s a ‘wow’ factor; when we see it, it’s a confi dence factor. The layout and design improve processing and effi ciency.”

Chemists Use ASTM Standard Test Methods“We follow the testing protocol as it is written for each ASTM standard test method,” said Dave Leitten, labo-ratory director. Test methods prescribed in ASTM stan-dards manuals are used internationally to evaluate the properties of lubricants, oils, fuels and solvents. That means, “other testing laboratories follow the exact same procedures when they run ASTM Standard Test Methods,” Leitten said.

Quality Control MeasuresRaw materials arriving at the AMSOIL Center in Superior, Wis. are tested prior to acceptance of the delivery to ensure they meet AMSOIL quality parame-ters. Samples are taken directly from the tankers to the lab. Only after the lab reports the raw materials meet quality standards are they sent to the holding tanks, from which they are then blended and bottled.

“We calibrate our equipment on a regular basis to ensure our test results are accurate,” Leitten said. “In terms of product quality control, we test our products in three stages. Stage one involves testing all of the raw materials that go into our products.

“Stage two involves testing of the fi nished blends. Stage three involves testing a production line sample

of product going into bottles, pails, drums and totes. We use the same ASTM test methods used in com-petitive product testing in our day-to-day laboratory quality control testing.”

In stages one and two, raw materials and fi nished blends are tested against the specifi cations provided by each material manufacturer. They also must meet specifi c AMSOIL product specifi cations for fi nished goods. “The specifi cations for our fi nished goods are based on industry specifi cations,” Leitten said. “We tend to tighten up the fi nished goods specifi cation ranges so that the variability of the products we manu-facture is minimal.”

Those specifi cations usually have an acceptable minimum and maximum range for various attributes. “As an example, a base oil could have an acceptable range for kinematic viscosity at 100° C of 5 centistokes (cSt) (minimum) to 5.4 cSt (maximum),” Leitten said. “We would test this material using ASTM D-445 Standard Test Method for Kinematic Viscosity of Transparent and Opaque Liquids and compare our tested value with the acceptable range and accept or reject the material or blend based on the results.” Kinematic viscosity is the measure of a fl uid’s resis-tance to fl ow under gravity at a specifi c temperature.

Innovative, Superior Products“We strive to bring innovative products of the highest quality to our customers,” Leitten said. “Our corporate policy is to provide products with exceptional perfor-mance that exceed customer expectations. We con-tinually test competitor products to benchmark our performance versus other players in the lubricant indus-

QUALITY CONTROL — Matthew Johnson, lab technician, tests product materials for quality in the AMSOIL lab.

try. This testing is expensive and very time-consuming, but it is vital to ensuring our products are the very best our industry has to offer.”

Published Results Prove Product Quality“We often publish the results of our competitor testing as proof of our product quality,” Leitten said. “Formulating is a balancing act. Changing the attributes of a product in one area may negatively affect the prop-erties in another. As an example, adding corrosion inhibitors to a lubricant may detract from its wear per-formance. The key to creating superior products is to balance all the performance areas to create a well-rounded lubricant. Our products are near the top in all critical areas of performance and, more often than not, they’re at the very top.”


AMSOIL LAB — The photos on this page provide a view of the AMSOIL laboratory where all of the materials and products distributed to the AMSOIL network are tested and approved.

The AMSOIL snocross team will have a new look this season as two new riders will be leading the charge on the AMSOIL Championship Snocross Series. Pro driv-ers Robbie Malinoski and Andrew Johnstad have signed with Team AMSOIL/Scheuring Speed Sports for the 2009-2010 snocross season.

“This is a very exciting time for Scheuring Speed Sports and our sponsors,” said team owner Steve Scheuring. “Malinoski has multiple championships in both Pro and Semi-Pro and will be in the hunt for the champi-onships this year on our 2010 Polaris IQ Snocross sleds.

Johnstad has also won multiple championships in Semi-Pro and cut his teeth in the Pro ranks last year.”

“I’m excited to be part of one of the premier teams on the circuit and look forward to an incredible season,” said Malinoski.

“This is an incredible opportunity for me with the resources Steve has available, and working with Robbie will be a great adventure as well,” said Johnstad.

The AMSOIL Championship Snocross Series kicks off on Thanksgiving weekend in Duluth, Minn. and will air on Versus.


After earning two strong fi fth place fi nishes at the Mid-Ohio Sports Car Course in Lexington, Ohio, Team AMSOIL Superbike star Larry Pegram was looking to climb the points standings at the ninth round of the AMA Pro Racing American Superbike Championship, held July 31-August 2 at Heartland Park Topeka in Topeka, Kan. He did just that, dominating the weekend by winning both Saturday and Sunday and earning his fi rst career weekend sweep.

In both fi nals, Pegram led every lap from the start. While he cruised to a convincing win on Saturday, he had to fi ght off Tommy Hayden for the second victory on Sunday, crossing the fi nish line .333 of a second ahead of the hard-

charging Hayden. “I was sweating and Tommy was all over

me; he was an animal,” Pegram said. “I could hear him back there; I could feel him. The last three laps I was riding fairly defensive. I was still trying to set a good pace but in the places where I knew there were opportunities to pass, I wasn’t giving any room there. My hat’s off to him. I rode as hard as I possibly could and he was there the whole race.”

The weekend sweep gives Pegram three victories on the season and vaults him from fi fth to third in the points standings.

AMSOIL is the Offi cial Oil of AMA Pro Road Racing and presenting sponsor of the Daytona SportBike class.

Pegram Earns Sweep in Topeka

Pegram stood on top of the podium twice at Heartland Park Topeka.

With multiple Semi Pro cham-pionships to his credit, Andrew Johnstad will be look-ing for his fi rst Pro champion-ship this winter.

Larry Pegram led every lap of both fi nals en route to his fi rst career weekend sweep.

Robbie Malinoski will lead the AMSOIL charge this winter on the AMSOIL Championship Snocross Series.

AMSOIL Snocross Team Introduces Two New Riders

The AMSOIL/Torchmate rock racing team competed at the We-Rock event in Oroville, Calif. on the weekend of July 18. In the Unlimited class, Jesse Haines and

Brian Howard fi nished the day in fourth place, earning second overall for the series. In the Pro-Mod class, Bill Kunz and Mike Shaffer fi nished fi fth, earning third overall for the series.

Brad and Roger Lovell put together a consistent effort and were the only team to fi nish all eight of the weekend’s regular courses. Although they led the Pro-Mod field going into the finals, rival Tracy Jordan capitalized on a near-perfect run to take the win. The upsetting defeat was quickly overshadowed by a larger victory, however, as the Lovells earned their third We-Rock series championship and sixth pro rock crawling series championship in as many years.

Sarasota Offshore Grand PrixThe AMSOIL Offshore Racing Team of Bob Teague and Paul Whittier traveled to Sarasota, Fla. on Independence Day weekend to compete in the 25th annual running of the Sarasota Offshore Grand Prix. Four boats, including the Team AMSOIL Skater, competed for kilo records on Friday. Due to cross winds and choppy conditions, Team AMSOIL was unable to top its existing record of 132 mph, set at the Salton Sea in December 2008. Sunday’s race took place in the Gulf of Mexico in front of Lido Beach. Despite a minor electrical problem, Team AMSOIL ran virtually uncontested and took the victory.

Detroit Gold Cup Unlimited Hydroplane Race The Team AMSOIL Offshore Racing Team was invited by the American Power Boat Association (APBA) to compete in the offshore heat races conducted in conjunction with the 100th running of the Detroit Gold Cup Unlimited

Hydroplane Race on the weekend of July 10-12. Team AMSOIL put on a great show, battling with the other offshore catamarans on the tight 2½-mile, pear-shaped course and taking fi rst in the Cat Division. Team AMSOIL was presented with the perpetual Silver Cup, where Bob Teague’s and Paul Whittier’s names will be added to the long list of previous recipients.

St. Clair River Classic Offshore RaceThe AMSOIL Offshore Racing Team competed in the popular OPA/OSS St. Clair River Classic Offshore Race in St. Clair, Mich. on the first weekend of August. When the green fl ag dropped in the main event, a furious deck-to-deck battle ensued between Team AMSOIL and Team Propstop, with Team Propstop taking an early lead. After getting caught

in Team Propstop’s rooster tail, one of the Team AMSOIL engines went into “guardian mode,” allowing Team Propstop to open up a 20-second lead. After restarting, Team AMSOIL quickly made up the defi cit in three laps and took advantage of an open lane to pass Team Propstop and open up a two-boat advantage. Team AMSOIL continued to stretch out the lead until winning the checkered fl ag. The win establishes Team AMSOIL in fi rst place in the points chase in both the OPA and OSS circuits.

The Lovell brothers are all smiles after accepting their We-Rock championship trophies.

Team AMSOIL cruised to victory at the Sarasota Offshore Grand Prix.

Teague and Whittier earned a hard-fought victory at the St. Clair River Classic Offshore Race.

Bob Teague signs autographs for fans at the Detroit Gold Cup Unlimited Hydroplane Race.


Brad and Roger Lovell earned their third We-Rock Series championship in Oroville. Photos courtesy of Jud Leslie.

AMSOIL Offshore Team Collects Wins

Team AMSOIL Dominates We-Rock Podium

MARYLAND• September 24 - Thursday• October 29 - ThursdayMeeting - 7 p.m.HYNES RESIDENCE291 Chestnut Springs RoadChesapeake City, MD 21915Hosted by Dealer William Hynes (302) 540-2525 or (410) 885-3037

• September 18 - Friday• October 16 - FridayMeeting - 7:30 p.m.Downline and Guests FREE, Out of line – $5MARTIN RESIDENCE3994 Trace Hollow RunSalisbury, MD 21801Hosted by Regency Direct Jobbers Les & Linda Martin (410) 548-LUBE

MASSACHUSETTSNone Scheduled

MICHIGAN• September 21 - Monday• October 19 - MondayMeeting - 7 p.m.BRAUER RESIDENCE5709 Eggert PlaceBrighton, MI 48116Hosted by Direct Jobbers Scott and Dolores Brauer RSVP (810) 923-3334

• September 21 - Monday• October 19 - MondayMeeting - 7 p.m. (info) Meeting - 8 p.m. (opportunity)

KIRBY / AMSOILWEST AREACall ahead for locationHosted by Regency Platinum Direct Jobber Tom Kirby; RSVP to (248) 310-0604 or (248) 669-9093

• September 7 - Monday• October 5 - MondayMeeting - 7 p.m. (info) Meeting - 8 p.m. (opportunity)

ELLIS / AMSOILEAST AREACall ahead for locationHosted by Regency Platinum Direct Jobber Mike Ellis; RSVP to (586) 781-5092 or (586) 918-1578

• September 1 - Tuesday• October 6 - TuesdayMeeting - 7 p.m.KERBY RESIDENCE138 East First St.Ovid, MI 48866Hosted by Dealers Tim and Liz Kerby (989) 834-5213

MINNESOTA• September 17 - Thursday• October 15 - ThursdayMeeting 7 p.m.MEYER RESIDENCE512 Broadway StreetCleveland, MN 56017Hosted by Executive Direct Jobbers Charles & Donna Meyer (507) 931-3875

• September 17 - Tuesday• October 15 - TuesdayMeeting - 6:30 - 8:30 p.m.

THE FORD RESIDENCE1830 175th LN NEHam Lake, MN 55304Hosted by Executive Direct Jobbers Mike & Linda Ford(763) 434-1544 or (763) 257-3130 [email protected]

• September 3 - Thursday• October 8 - ThursdayMeeting - 6 p.m.

TWINGSTROM Residence29200 Goldenrod Drive NWIsanti, MN 55040Hosted by Regency Gold Direct Jobbers Mylo and Patty TwingstromRSVP (612) 819-8835

• September 19 - Saturday• October 17 - Saturday Meeting - 6 p.m.

GUTKNECHT RESIDENCE1519 Pennsylvania Ave.Lynn Haven, FL 32444Hosted by DealersRichard & Evelyn Gutknecht(850) 271-9266 Registration fee $5 for out of line/free for direct line

GEORGIANone Scheduled

HAWAII•Every ThursdayMeeting - 7:30 p.m. (Info)8 p.m. (Opportunity)ALEXANDER RESIDENCE94-1509 Waipio Uka St. Apt A202Waipahu (Waipio)(Oahu)Hosted by Direct Dealer Jarrett & Kako Alexander (808) 744-1595

IDAHO• September 5 - Saturday• October 3 - SaturdayMeeting - 1 - 3 p.m.SCHELLDISTRIBUTING INC.2000 W. BroadwayIdaho Falls, IDHosted by Regency Platinum Direct Jobbers Mark & Sherree Schell Reservations: (208) 524-0322; RSVP

ILLINOIS• September 5 - Saturday• October 3 - SaturdayMeeting - 9 a.m. - NOONBAUER RESIDENCE111 Woodland TrailAnna, IL 62906-3906Hosted by Direct Jobbers Norm and Barb Bauer (618) [email protected]

INDIANA• September 8 - Tuesday• October 13 - TuesdayMeeting - 7 p.m.EVANS RESIDENCE1115 Morningside CourtGreenfi eld, IN 46140Hosted by Executive Direct Jobbers Chuck and Linda Evans (888) [email protected]

IOWA• September 16 - Wednesday• October 21 - WednesdayMeeting - 6:30 p.m.I-80 TRUCK STOPWalcott, IA 52773Hosted by Direct Jobber Allen “Charlie” Koch (563) 249-5490

KANSASKENTUCKY• None Scheduled

LOUISIANA• September 3 - Thursday• October 1 - ThursdayMeeting - 6:30 p.m.AUTTONBERRY RESIDENCE2520 Swiss StreetW. Monroe, LA 71291Hosted by Direct Jobber Ellis Auttonberry (318) 396-4348

MAINE• September 9 - Wednesday• October 14 - Wednesday Meeting - 7 p.m.RSVP for meeting location, directions, meeting focus and special requests.Hosted by Regency Silver Direct Jobbers Lee & Susan Mortenson (207) 761-8375

• September 15 - Tuesday• October 20 - TuesdayMeeting - 6 p.m.

OAK HOUSE RESTAURANT34373 Yucaipa Blvd.Yucaipa, CA 92399Hosted by Dealers Kenneth & Joyce Hunt(909) 809-9932

• September 5 - Saturday• October 3 - SaturdayMeeting - 9 a.m.

SYNTHETICS FIRST3987 First St. Suite MLivermore, CA 94551Hosted by Master Direct Jobber Tom Santell (510) 351-8500 & Direct Jobber Roland Chan (925) 200-5379

• September 2 - Wednesday• October 7 - WednesdayMeeting - 7 p.m.

MCCOOL RESIDENCE2210 Codding DriveModesto, CA 95350Hosted by Direct Jobber Bill McCool (209) 577-0174


COMMON GROUNDS COFFEE SHOP1900 Vista Del LagoValley Springs, CA 95252Hosted by Executive Direct Jobber Chuck TrebinoPlease RSVP (209) 772-1394

• September 15 - Tuesday• October 20 - TuesdayMeeting - 7 p.m.Downline and Guests FREE, Out of line - $5LUDWICK RESIDENCE6015 Hughes StreetSan Diego, CA 92115Hosted by Direct Dealer Craig Ludwick RSVP (619) 583-5218

COLORADOCONNECTICUTNone Scheduled

DELAWARE• Every TuesdayMeeting - 7 p.m.KING RESIDENCE19 Oklahoma State Dr.Newark, DE 19713Hosted by Direct Jobber Greg King (302) 345-4350 Call for reservationsGuests welcome

DISTRICT OF COLUMBIANone Scheduled

FLORIDA• September 8 - Tuesday• October 13 - Tuesday Meeting - 7 p.m.COX RESIDENCE110 Lower Lake Ct.DeBary, FL 32713Hosted by Direct Jobber Hank Cox (386) 216-5988

AMSOIL DEALERMEETINGS

ALABAMA• September 17 - Thursday• October 15 - ThursdayMeeting - 7 p.m.STANLEO’S SUB VILLA605 Jordan LaneHuntsville, ALHosted by Executive Direct Jobbers Cliff Goehring & Gerry Gotvald (256) 337-0376

ALASKA• September 1, 15 - Tuesday• October 6, 20 - TuesdayMeeting - 7 p.m.STATEN RESIDENCE2949 Sunfl ower StreetAnchorage, AK 99508Hosted by Premier Direct Jobber Melda StatenCall for reservations (907) 333-0124

ARIZONA• September 15 – Tuesday• October 20 - TuesdayMeeting - 6:30 p.m.(No host dinner) 5:30 - 6:30 p.m.DENNY’S RESTAURANT825 S. 48th St.Tempe, AZ 85281Hosted by Dealer Jim Brewer(480) 968-4922 / (480) 221-0560Please RSVP

ARKANSAS• September 10 - Thursday• October 8 - ThursdayMeeting - 6:30 p.m.Call for meeting location.Hosted by Direct Jobber Jerry Gardner (501) 350-4869 [email protected]

CALIFORNIA• September 3 - Thursday• October 1 – ThursdayNo Host Dinner - 6 p.m.Meeting - 7 p.m.PIZZA FACTORY 3963 Phelan Rd.Phelan, CA 92371Hosted by Dealer Scott Smith RSVP (760) 221-8012 Guests welcome

• September 26 - Saturday• October 31 - SaturdayMeeting - 9 a.m - 12 p.m

AG MUSEUM4498 E. Hwy 140Merced, CA 95340Hosted by Dealers Ron Dinsmore(209) 382-0506 dinsmore6@gmail. comand Bob Geyer (209) 617-4573 [email protected]

• September 25 – Friday• October 30 - FridayMeeting - 6 p.m.

Check Our Website for Event LocationsHosted by Dealers Richard & Susan LundquistEveryone Welcome, Please RSVP(530) 668-0988 www.youroilman.com


JONES RESIDENCE11145 Shetland AveMontclair, CA 91763-6432Hosted by Direct Jobbers Casey & Andy JonesCall for reservations (866) 956-5695


Schmit Residence932 38th Ave. No.St. Cloud, MN 56303Hosted by Regency Platinum Direct Jobbers Ray & Arlene Schmit (320) 251-4861

MISSISSIPPINone Scheduled

MISSOURI• September 2, 23 - Wednesday• October 7, 28 - WednesdayMeeting - 7 p.m.HUNT RESIDENCE8H Fairways CircleSt. Charles, MO 63303Hosted by Direct Jobber Jim Hunt (636) 795-5910 Reservations are required. [email protected]


LUCZAK RESIDENCE4810 Mattis StreetSt. Louis, MO 63128Hosted by Regency Direct Jobbers Connie and John Luczak (314) 892-6018 [email protected]

MONTANANEBRASKANEVADANEW HAMPSHIRENEW JERSEYNone Scheduled

NEW MEXICO• September 29 - Tuesday• October 27 - TuesdayMeeting - 7:30 p.m.GREENBERG WAREHOUSE2415 Princeton Drive NE, Suite MAlbuquerque, NM 87107Hosted by Regency Gold Direct Jobbers Paul and Nancy Greenberg (505) 881-1693, warehouse; (505) 255-2137, home; fax (505) 881-4565. [email protected]

• September 7 - Monday• October 5 - MondayMeeting - 7 p.m.

KORZANOILS1550 North Solano DriveLas Cruces, NM 88001Hosted by Direct Jobber Kevin Korzan(575) 647-2557 www.korzanoils.com

NEW YORK• September 2 - Wednesday• October 7 - WednesdayMeeting - 7:30 p.m.WOLFE RESIDENCE34 Hillvale RoadAlbertson, NY 11507Hosted by Dealers Edward and Eileen Wolfe (516) 621-4565; [email protected];Please call ahead to reserve a seat.

• September 16 - Wednesday• October 21 - WednesdayMeeting - 7:30 p.m.

Syracuse AREACall ahead for locationHosted by Direct Jobber Peter Finnerty (315) 682-9791


LOTITO RESIDENCE89 Owl Creek RoadSpencer, NY 14883Hosted by Regency Direct Jobber Peter Lotito (607) 589-4242Call ahead to reserve space and confi rm location or e-mail [email protected]/new york



NORTH CAROLINA• September 26 - Saturday• October 31 - SaturdayMeeting - 10 a.m - NoonREID RESIDENCE1204 Narron Farm RdZebulon, NC 27597Hosted by Regency Platinum Direct Jobbers Pat & Gerry Reid (919) 269-3331 [email protected] call and reserve a seat for all meetings.


ATLANTIC BUSINESS CENTERS4913 Chastain Ave. Unit 28Charlotte, NC 28209Hosted by Dealer Gregory Finnican (704) 525-5565

NORTH DAKOTAOHIONone Scheduled

OKLAHOMA• September 15 - Tuesday• October 20 - TuesdayMeeting - 7 - 9 p.m.RESIDENCE INN by MARRIOTTOklahoma City South (Crossroads Mall)1111 East Interstate Service RoadOklahoma City, OK 73149 Hosted by Direct Jobber Carol Eaton and Dealer Jack Greene (405) 627-7292All Dealers and guests welcome.

• September 5 - Saturday• October 3 - SaturdayMeeting - 9 - 11 a.m.

GOLDEN CORRAL9711 East 71st StreetTulsa, OK Hosted by Regency Gold Direct Jobber Pat Grady (918) 258-6979

OREGON• September 17 - Thursday• October 15 - ThursdayOptional Dinner - 6 p.m. Meeting - 7 - 9 p.m.HAYDEN’S LAKEFRONT GRILL8187 SW Tualatin-Sherwood RoadTualatin, OR 97062Hosted by Regency Direct Jobber Ed Greenwood (800) 722-1092 Call fi rst to confi rm space for you and your guests.

PENNSYLVANIARHODE ISLANDNone Scheduled

SOUTH CAROLINA• Every TuesdayMeeting - 7:30 p.m.GEORGE KERR and ASSOCIATESNorthgate Building 5861 Rivers Avenue, Suite 107N. Charleston, SC 29406Hosted by Direct Jobber George Kerr (843) 747-8200 [email protected] www.lubedealer.com/kerr

• Variable MeetingsCall or e-mail for meeting time and date

SPRADLEY RESIDENCE1060 Cedar Creek Rd.Swansea, SC 29160Hosted by Direct Dealers Jim & Vicki Spradley (803) 429-2545 [email protected]

• September 10 - Thursday• October 10 - ThursdayMeeting - 7:00 p.m.

BEAUFORT CONNECTION29 Varsity St.Ladys Island, SC 29907Hosted by Dealer Gail Wrede - Please RSVP (843) 986-8844

• September 1 - Tuesday• October 6 - TuesdayMeeting - 7:30 p.m.

DENNY’S RESTAURANT2521 Wade Hampton BoulevardGreenville, SC 29615Hosted by Master Direct Jobber Loel D. Handley (864) 350-2082 [email protected]

SOUTH DAKOTA• September 10 - Thursday• October 8 - ThursdayMeeting - 7 p.m.WILBER RESIDENCE411 Ohio DriveBrookings, SD 57006Hosted by Dealer Art Wilber(605) 690-5327 to RSVP

TENNESSEE• September 10 - Thursday• October 8 - ThursdayMeeting - 7 p.m.BROWDERS ACE HARDWARE.1100 Ladd Landing Blvd.Kingston, TN 37763Hosted by Dealers Bradley & Teresa Taylor(865) 376-2345


RV CHASSIS MASTER, INC.2364 Hwy. 91Elizabethton, TN 37643Hosted by Dealer Peter Scalf - Guests Welcome (423) 474-2068

TEXAS• Daily MeetingsMeeting - 7 p.m.Call for location.Hosted by Account Direct Bruce Shilander (206) 984-4330


WARD RESIDENCE310 S. Grove RoadRichardson, TX 75081Hosted by Regency Direct Jobbers Ronald & Sandra Ward (972) 231-0773 [email protected]

UTAHVERMONTNone Scheduled

VIRGINIA• September 8 - Tuesday• October 13 - TuesdayMeeting - 7:30 p.m.STANCIL RESIDENCE1236 General StreetVirginia Beach, VA 23464Hosted by Regency Silver Direct Jobbers Bill & Barbara Stancil (757) 420-0673


GRAVITTE RESIDENCE5337 Merganser CircleGloucester, VA 23061Hosted by Premier Direct Jobbers Cliff & Dee Gravitte (804) 694-0221


GREAT BIG FLEA MARKET3302 Williamsburg RoadRichmond, VA 23231Hosted by Dealer Roger Riggle (804) 803-0028 and Direct Jobber Curley O’Dell (804) 837-0807

• September 19 - Saturday• October 17 - Saturday (Presentation and Training)Meeting - 9:30 a.m.

GREAT BIG FLEA MARKET3302 Williamsburg RoadRichmond, VA 23231Hosted by Dealer Roger Riggle (804) 803-0028 and Direct Jobber Curley O’Dell (804) 837-0807

WASHINGTON• September 8 - Tuesday• October 13 - TuesdayMeeting - 7 p.m.PRUKOP RESIDENCE10306 86th Ave. E.Puyallup, WAHosted by Premier Direct Jobbers Raymond & Patsy Prukop (928) 305-0273 / (253) 279-3768 Cell Everyone welcome


ROPE WORKSS11616 E. Montgomery #53 Spokane Valley, WA 99206Hosted by Dealer Rich Lentes (509) 924-3206 All Dealers and guests welcome.

• September 21 - Monday• October 19 - MondayMeeting - 6:30 p.m.

GASPER’S LUBE SERVICE CENTER & WAREHOUSE3327 Meridian Avenue East #B Edgewood, WA 98371Hosted by Regency Direct Jobbers Cliff and Lorna Gasper (253) 864-7618 Everyone welcome.

• September 8 - Tuesday• October 13 - TuesdayMeeting - 7:30 p.m.

STOUGARD RESIDENCE22907 Prairie RoadSedro Woolley, WA 98284Hosted by Executive Direct Jobbers Marv & Charlotte Stougard (360) 856-1641 Guests welcome


WALSH RESIDENCE2220 South Castle WayLynnwood, WA 98036Hosted by Regency Direct Jobbers Tom and Shirley Walsh (425) 483-2582/800-800-9444T-1 certifi cation classes available by appointment with pre-paid registration.


AMSOIL PEARSON702 37th Street NE #DAuburn, WA 98002Hosted by Regency Platinum Direct Jobber Leonard Pearson (253) 939-8401 Guests Welcome

• September 12 - Saturday• October 10 - SaturdayMeeting - 9 a.m. - noon

AMSOIL (SYNLUBE) STORE2424 North Monroe AvenueSpokane, WA 99205Hosted by Executive Direct Jobber Rich Plesek Everyone welcome. No charge


THE LUBE DOCTOR OFFICE2912 Graf RoadCentralia, WA 98531Hosted by Executive Direct Jobber Wayne C. Fletcher (800) 899-4799

WEST VIRGINIANone Scheduled

WISCONSIN• September 3 - Thursday• October 1 - ThursdayMeeting - 7 p.m.CEDAR GROVE FIRE HOUSEMain StreetCedar Grove, WI 53013Hosted by Dealers Steve Lubach and Jason Risseeuw (920) 668-6770 All Dealers and guests welcome


SEL-AMSOIL Academy1201 Clough AvenueSuperior, WI 54880Hosted by RegencyPlatinum Direct Jobbers Bill & Donna Durand Refreshments Served (715) 392-4006 Guests welcome


KERKMAN RESIDENCE28238 Durand AveBurlington, WI 53105Hosted by Master Direct Jobbers Kenneth & Lorna Kerkman (262) 534-2878


MITMOEN SERVICE GARAGE6017 65th StreetKenosha, WI 53142Hosted by Executive Direct Jobbers Victor and Lynn Mitmoen (262) 652-3399


PABST RESIDENCE650 Larcom StreetHammond, WI 54015Hosted by Regency Gold Direct Jobber Lynn Pabst (715) 796-5441 Guests welcome.


SWENDSONMOTORSPORTSN 60 W15034 Bobolink Ave.Menomonee Falls, WI 53051Hosted by Master Direct Jobber Scott Swendson (262) 754-9751Everyone welcome

WYOMINGNone Scheduled

INTERNATIONAL

ALBERTABRITISH COLUMBIAMANITOBANone Scheduled

NEW BRUNSWICK• September 21 - Monday• October 19 - MondayMeeting - 7:30 p.m.McLAUGHLIN RESIDENCE913 Coverdale RoadRiverview, NB E1B 5E6Hosted by Executive Direct Jobber Wayne McLaughlin and Dealer Wendell Steeves (506) 386-2896 Everyone welcome

NEWFOUNDLANDNOVA SCOTIANone Scheduled

ONTARIO• September 24 - Thursday• October 29 - ThursdayMeeting - 6 p.m.AMSOIL DISTRIBUTION CENTER6625 Tomken Road, Units 12-14Mississauga, ON L5M-5J3Hosted by Master Direct Jobber Walter Perera and local Dealers (866) 326-7645 fax: (905) 814-1802 www.sinwal.com

PRINCE EDWARD ISLAND• September 7 - Monday• October 5 - MondayMeeting - 7 p.m.CALL FOR LOCATION CharlottetownHosted by Direct Jobber Trevor MacDonald and Dealers Trevor Murray and Scott MacPhail. RSVP: (902) 626-9006

PUERTO RICONone Scheduled

QUEBEC• September 3 - Thursday• October 1 - ThursdayMeeting - 7:30 p.m.ENTREPÔT AUTOLUBE AMS ENVIRONNEMENT3030 Rue Des Fabricants Terrebonne, Quebec, Canada J6Y2A6Hosted by Regency Silver Direct Jobber Yvon Boucher (514) 990-1889

SASKATCHEWANNone Scheduled

For any changes, additions or questions regarding this bulletin board page please contact 715-399-6565 or send an e-mail to [email protected]


SEPTEMBER CLOSE OUTThe last day to process September orders in the U.S., Canada and Puerto Rico is the close of business on Wednesday, September 30. Individual telephone and walk-in orders will be processed if initiated by the close of business. Internet and fax orders will be accepted until 3 p.m. CDT on that day. The last day to process September orders in Alaska is the close of business on Friday, September 25. All orders received after these times will be processed for the following month. Volume transfers for September business will be accepted until 3 p.m. CDT on Tuesday, October 6. All transfers received after this time will be returned.

OWN YOUR OWN BUSINESS SPONSORSHIP CARDS

with Otis Magie. RLI will renew the policies if Dealers contact them directly.

Dealers who would like to continue purchasing busi-ness insurance coverage can explore the following options: • Add an endorsement to their homeowner’s policy –

depends on annual sales volumes and other factors • Contact RLI through their website (www.rlicorp.com)

and purchase a business insurance policy• Contact Dan Rockwell at The Christensen Group (e-mail: [email protected], phone: 952-653-1069)

A great way to recruit new Dealers and Preferred Customers. Fill in your ZO number on the front and your contact information on the back. Prospects may then contact you directly or contact AMSOIL. Your ZO number ensures they become a member of your per-sonal group. Packs of 50.Stock # Qty. U.S. Can.G1473 50 3.00 4.20

EA CRANKCASE BREATHER AIR FILTERS, AMS-OILER, TWIN AIR DISCONTINUEDDue to limited sales, AMSOIL Ea Crankcase Breather Air Filters (EaAB) and AMS-Oiler Pre-Charger Units (AMK01, AMK02) are discontinued. EaAB fi lters and the AMK01 are available while supplies last. The AMK02 is no longer available. Effective October 1, AMSOIL will no longer carry Twin Air products.

DEALER BUSINESS INSURANCE CHANGESAMSOIL INC. recently changed insurance agencies from Otis Magie Insurance Agency, Inc. to The Christensen Group. This change will only impact Dealers who have business insurance policies through Otis Magie with RLI. Otis Magie will no longer be offer-ing the insurance for AMSOIL Dealers. Dealers should expect to receive notices from RLI approximately 60 days prior to the expiration of their policies, informing them that the policies will not be renewed in association

AMSOIL MONEY CLIPShowcases AMSOIL logo and exc lus ive A .J . Amatuzio signature. New lower price, same high quality.Stock # U.S. Can.G1666 10.95 15.00

NEW TORC OFF-ROAD CAN COOLIEKeeps beverages cold and refreshing. Constructed of high quality neoprene. Folds fl at to fi t in pocket.Stock # U.S. Can.G2697 2.65 3.65

EAO09 AND EAO10 CHANGE INTERVALSDue to engine design, AMSOIL EaO09 and EaO10 fi l-ters are not recommended beyond OEM recommenda-tions in Toyota, Lexus and Pontiac vehicles with Toyota-built engines. Stickers have been applied to the fi lter packaging that state the following:

Filter to be changed at the interval recommended by the vehicle manufacturer. Refer to your owner’s manual.

As a result of this change, the prices of these fi lters have been reduced:Stock # Unit of Comm. U.S. U.S. Sugg. Can. Can. Sugg. Measure Credits Dealer/P.C. Retail Dealer/P.C. RetailEaO09 EA 6.60 10.15 13.40 13.90 18.35EaO09 CA 79.20 113.28 148.90 155.15 203.90EaO10 EA 6.70 10.30 13.55 14.15 18.60EaO10 CA 80.41 115.08 151.30 157.70 207.35

As previously announced, the AMSOIL EaO57 oil filter is no longer recommended for Toyota/Lexus engines; this change has been incorporated on the AMSOIL online look-up system. The EaO57 may con-tinue to be used for AMSOIL-recommended intervals in all other engine applications for which it is recommended.

For more information, see the EaO Filters - Toyota Applications Technical Service Bulletin, located in the Technical Service Bulletins section of the Dealer Zone.


AMSOIL Fall Wear

LADIES’ LONG SLEEVE SHIRTLadies’ long sleeve sky blue professional non-iron shirt. Embroidered logo. Sizes S-3X.

MOSSY OAK HOODED SWEATSHIRTMossy oak sport-wick hooded sweatshirt. Anti-static fl eece is an excellent warm-up and cool down option. The top layer releases mois-ture from inner layers, keeping skin dry. Drawcord and pouch pocket. Sizes S-4X.

Stock # Size U.S. Can.G2627 S 63.25 87.00G2628 M 63.25 87.00G2629 L 63.25 87.00G2630 XL 63.25 87.00G2631 2X 67.75 93.00G2632 3X 72.00 99.00G2633 4X 76.50 105.25

SWEATSHIRT WITH HOODNavy/Oxford grey contrasting sweatshirt with two-ply hood and front pouch pocket with headset opening. Reinforced knit cuffs and waistband. Sizes S-4X.


PLAYERS JACKETVersatile lightweight jacket is constructed of 85% poly-ester/ 15% nylon sanded microfi ber with nylon lining. Adjustable snap cuffs, outside pockets and inside zip pocket. Great for casual or dress. Embroidered logo. Sizes S-4X.


AMSOIL/EA FILTERS BUTTON-DOWN SHIRT65 percent polyester/35 percent cotton long sleeve shirt features embroidered crest and pocket on left chest. Breathable, virtually wrinkle-free fabric. Preshrunk for long wear. Sizes S-3X.

Stock # Size U.S. Can.G2501 S 36.00 49.50G2502 M 36.00 49.50G2503 L 36.00 49.50G2504 XL 36.00 49.50G2505 2X 37.75 51.75G2506 3X 39.25 54.00

LADIES’ TWO-TONE JACKETLadies’ embroidered soft shell two-tone jacket combines function and style. Breathable soft shell is comfortable and rated for protection against water. Front zipper pockets and hem drawcord. Sizes S-3X.


Note: Some ladies’ 3X clothing is labeled +1X on the tag. The two sizes are equivalent.


Back

Front

AMSOIL Engine Fogging Oil (FOG) offers supe-rior fi lm retention, providing stored equipment with long-term protection against corrosion and dry starts, extending engine life and reducing operating expenses. Its aerosol spray formula-tion offers easy and clean applications, while reaching more components and offering com-plete distribution of the oil, something espe-cially benefi cial in applications with horizontal cylinder orientation, such as outboard motors.

AMSOIL Gasoline Stabilizer (AST) keeps fuel from deteriorating during storage. It effec-tively reduces the oxidation process and helps prevent varnish and gum buildup in gasoline, which can clog injectors, stick fl oats and cause poor engine performance.

®

WE HONOR

PRSRT STDUS POSTAGE

PAIDAMSOIL

SEPTEMBER 2009PRINTED IN USA

CHANGE SERVICE REQUESTED

Published 12 times annually

Minimum 10%Post-Consumer Fiber (Discover in U.S. only)

WIX ®

ISO 9001:2000 CERTIFIED

AMSOIL INC.SYNTHETIC LUBRICANTS

AMSOIL BUILDINGSuperior, WI 54880-1527Internet: www.amsoil.com

(715) 392-7101

®

To order AMSOIL products call 1-800-777-7094 Technical Services: 715-399-TECH (715-399-8324)

Keep Equipment Well-Protected This Off-Season

© amsoil inc 2009 september 2009 - oil twins · evans initially provided amsoil lubricants to...

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