[ Cap • Stone ]

Noun

1. A digital space that educates and encourages routine writing for mental, emotional, and physical benefits.

Value Proposition | Map & Customer Profiles

A value proposition is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value will be delivered, experienced and acquired. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.

Gain Creators

• Quiz for form• Rating/feedback of prompts• Gamification• Online store

• Educational/informative aspect• Prompts• Reminders/notifications• Self-made schedule

• Site/app• Text-scanner• Online store• Prompted journaling

• Personal growth• Increased self awareness• Strengthened memory• Sense of belonging• (Specific gains for forms)

• Create profile• Learn benefits• Find Form• Set Schedule• Enable notifications• Write as scheduled• Mark as completed• Redeem points

Value Map Customer Profile

Gains

Pain Relievers

JobsProducts & Services

Pains• Unsure how or what to write• Can’t form routine• Unaware of types of writing• Unaware of unique benefits

AudiencePrimary Audience: 25-35 Years old

Secondary Audience: 35-50 Years old

Tertiary Audience: 50+ Years old

Persona 1:

Jackson Reynolds | 30 years old

“I’m in a bit of a rut. I want to figure it out for myself, I’m not going to cry about it to everyone. Seriously though, I don’t know when I stopped appreciating what I had, when the promotion or new t.v. weren’t good enough anymore. When getting more stopped feeling like enough to make me happy.”

Bio: Accountant, Analytical minded, lone wolf personality, values Thinking over Feeling, Single

Goals: Wants to learn how to be more appreciative, and have a private way to work through thoughts/feelings.

Pains: has a bit of a chip on his shoulder towards self-help, can’t find something that just guides him, but still lets him feel in control. Articles aren’t enough, therapy is too much. Refuses to talk to people.

Scenario:*stickynote maps

Persona 2:

Sasha Dawson | 18 years old

“I’m sick of losing sleep over-thinking and worrying so much about college, leaving my family, if i’ll make friends, but I don’t know how to stop my anxieties from taking over, and I don’t know who to talk to about it. I feel crazy.”

Bio: Family oriented, loves animals, going to be a Vet, Graduating high school leaving for college

Goals: Wants to be able to calm herself down, understand her fears of leaving & of change, wants to feel understood

Pains: Doesn’t know how to sort through all her thoughts or how to stop overthinking, doesn’t know who to talk to about it

Scenario:*stickynote maps

Audience | Personas

Persona 3:

Mary Reid | 42 years old

“With 3 kids, 4 if you count my husband, life is hectic! Sometimes I forget to set myself reminders! I need a better way of staying organized and jeez, it would help if my memory was sharper and less scattered.”

Bio: Mother of 3, School secretary, people person, open to trying new things

Goals: Wants to sharpen her memory, feel less scattered.

Pains: Reminder apps aren’t enough! Not when I forget set reminders!

Scenario: *stickynote maps

Persona 4:

Percy Smith | 53 years old

“I worry about my parents, they’re getting older now and increasingly forgetful. They don’t work anymore and I fear that it would’ve helped keep them sharp, you know? Running my own business takes up a lot of my time though… I don’t visit as often as I should.”

Bio: Business owner, empathetic, a people’s person. Teaches night classes.

Goals: Wants to help his parents feel purpose and keep their minds active as they age.

Pains: Reads articles about aging and ways to help, but has trouble putting it into action or forming routine with them.

Scenario: *stickynote maps

Audience | Personas

Storyboards

Jackson is in a rut. He comes home from work everyday & mindlessly watches tv.

He finds Pocket Prose & creates an account.He refuses to talk to anyone. He tries to write it out, but doesn’t know where to start or what to say.

The newsfeed provides articles about the suggested form of writing, so Jackson can learn what it is and how it works.

Jackson set up a schedule in the dashboard to remind him when his writings are due.

He takes a quiz to learn which type of writing might benefit him.

Jackson earns redeemable points for not missing a day of writing. Gratitude writing forced him to see positivity every day. He feels more appreciative.

Storyboard 1 | Jackson Reynolds

Sasha has been using Pocket Prose to keep her daily journaling on track. It helps her manage her anxieties and organize her thoughts about leaving for college.

Sasha tells her friend Beth about how the app helped her, and tells her she should sign up too.

Being able to have multiple journals with different sections makes it easy for Sasha to reread entries, enabling growth in self-awareness.

Sasha adds Beth to her list of Pen Pals (friends) Sasha and Beth can now share their entries with each other. It brought them closer and gives them both a sense of belonging through shared experiences.

With the ability to define and sort through her own problems, Sasha is more excited than she is fearful for college in a few months!

Storyboard 2 | Sasha Dawson

As a worker, wife, and mother of 3, Mary has a lot to keep track of, and often forgets things.

She starts writing down anything she’d normally jot in her notes app. It activates more of her brain, & strengthens her memory & word retrieval.

She uses the Pocket Prose scanner to save her entries in her digital journal to gain points.

Mary uses her redeemable points to buy a new notebook once she fills up the first one.

She’s using Pocket Prose to learn how writing effects memory, and finds that handwriting is better than typing.

Storyboard 3 | Mary Reid

Storyboard 4 | Percy Smith

Percy’s mother is getting older, and he fears he doesn’t visit often enough. He knows how important it is that she keeps her mind active.

He scrolls through the prompt library by genre. He starts in the Creative Writing section, saving ones she’ll like.

Each day, he gives her one prompt to complete. It gives her a sense of structure and purpose.

As she writes them, Perry marks them as completed in his “My Prompts” list.

Perry no longer feels guilty, and his mom now has something to look forward to and keep her busy daily.

He doesn’t know how to help her when he can’t visit daily. He remembers her love for literature because she used to teach it in high schools.

Percy downloads Pocket Prose in hopes that it will teach him how he can help her. He learns that daily writing can reduce memory decline by 32%.

Exploring Features

Dashboard-tracks progress (completed vs to do)-streaks-points earned (gamification)-up next (?)-schedule/reminders (tonality/language)

Quiz-Determines which form of writing may be for you-Meyers Briggs quiz format (c

JournalsSeparate journals for different types of writing, or separate sections within one journal

Prompt Library-Can you view and save prompts that interest you? Are you limited to the prompts that the quiz suggests? What happens if you choose, Nah I don’t need the quiz. Is the quiz mandatory?

-populates more prompts similar to ones you save

NewsfeedArticles about how and why writing affect you and psychology of it etc. basically like my research, is that only interesting to me?

ScannerBrings hand-writing in as pdf. Allows you to gain points/check off your prompt/assignment/entry

Voice record to textTalking to yourself is beneficial too, i like talking to myself here and there while driving.

Online StoreRedeemable points allow you to buy items

Pen PalsFriends list allows you to share writing

Possible Features| Functions

Possible Features | Card Sorting

Carley & ErikaQuizPromptsJournalsScannerNewsfeedSocialStore

RustyQuizScannerNewsfeedJournalsPromptsSocial Store

IzzieScannerPromptsJournalsNewsfeedStoreQuiz Social

JuliaJournalsNewsfeedPromptsSocial aspectScannerQuizStore

Carley Malenka 25 yrs oldDesigner

Rusty Batykefer 22 yrs oldPhysical therapist Major | Athlete

Izzie Falcione 22 yrs oldCommunications Major

Julia Ruffing 23 yrs oldCreative Writing Minor

Erika Pezich 30 yrs oldPhysical Therapist

Users Results Analysis

Eliminate social aspect. People view writing, no matter what the topic is, as intrinsically personal.

Prompts are important. Confirms assumption about pain point of not knowing what to write about.

Store is no longer needed.

Test 1

Have a group of people write for one-two weeks and observe. Have them write without much guidance, suggest a few forms and see what happens.

Larissa and Izzie

Test 2

Define four categories or types of writing. Within that, have specific prompts. Let them pick their catogories and prompts, can explore multiple variations. Questionaare after.

Larissa and Izzie

Questions

Do you handwrite vs type?

Paragraphs vs lists or bullets?

Organized? Chaotic?

Charts? Doodles? Mindmaps?

Do you underline or highlight?

What do you write about?

Findings

Pretty common/expected results.

Paragraphs or lists, underlines and highlights

Always has the date

Always had a title

Key finding Both found it much easier to write in specific categories that had specific prompts. Made it more fun and easier.

User Testing| How do you write?

Wireframes | User Flow First Use

Branding IdentityType | Color | Logo

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Typography| Exploration

Typography | System Exploration

Write Now

Write Now.

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Typography | System Exploration Colors | Possible Palettes

Logo | Thumbnail Sketches

Logo | Digital Sketches

Moodboard Revisited | Feeling & Inspiration

Moodboard Revisited | Color Palette

Logo Exploration | Form & Color

Brand Identity | Standards

#3E3E3E #F5C235

#F0EFEA #F7F7F2

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