&

Health Enterprises, Inc.

MR. BROOKE FISHBACK, MBA, CGBPINTERNATIONAL SALES MANAGER

HEALTH ENTERPRISES, INC.

EXPORT EXPO – DEC 11, 2012HEALTH ENTERPRISES, INC:

PUBLIC – PRIVATE PARTNERSHIPS“AN AMERICAN SUCCESS STORY”

• Overview of Health Enterprises, Inc.• Identifying potential partners

– Key markets:• UK• Australia

• Our partners in government:- MassExport- MOITI/SBA- U.S. Commercial Service

Agenda

Health Enterprises is leading manufacturer of niche consumer health products.

• Private company, small business, family owned & operated since 1973

We are committed to: • Developing innovative, consumer preferred innovative, consumer preferred productsproducts

• Staying focused on niche categories

• Delivering operational excellence

• Partnering with our distributors and retail customers to help them achieve strong growth

• Compliance: Medication Organizers, Pill Splitters/Crushers, Medication Dispensers (Spoons, Droppers, Oral Syringes)

• Sports Therapy/ First Aid: Hot/Cold Clay Pack, Instant Cold & Reusable Hot/Cold Pack, Hot/Cold Support Braces, TheraPod Hot/Cold Pack, Tru-Ice Ice Massager, Foot Massager, Planar Fasciitis Support, Finger Splints/Cots, Tubular Gauze, All Natural Antiseptic, Poison Ivy Soap

• Home Health: Neti Rinse Saline Nasal & Sinus Rinse Kits, Shower Sleeve, Motion & Morning Sickness Band, Nasal Aspirators, Medical ID Jewelry

• Eye & Ear: Eye Mist for dry eyes, Saline Ear Irrigator, Hearing Aid Accessories, Ear Syringes, Foam Ear Plugs, Impact Noise Reducing Ear Plugs

• Spa Therapy: TheraPed & TheraToes, 6-in-1 Manicure Tool

• Lice: 100% Effective Lice Combs, All Natural Lice Solution

Product Categories

www.healthenterprises.com Confidential Information

IDENTIFYING POTENTIAL

PARTNERS

• Direct solicitation by interested parties• Referrals from current customers,

embassies, business development offices, network contacts, ect.

• Tradeshows/events• Industry/professional organizations• Market research

– Competitive brands– Non competitive brands

Confidential Informationwww.healthenterprises.com

UK Market

• Direct to retailers: BOOTS, ALDI• Private label – Rayovac Europe• Distributors:

– KPB Consulting – Amazon UK, web shops, independent pharmacies

– ProFoot – Catalog/ mail order companies, R.N.I.D., web shops, independent pharmacies

Confidential Informationwww.healthenterprises.com

Australian

Market

• Private label – Key Pharmaceuticals (Ear Clear & Travacalm Brands)

• Private label – Covidien (Surgipack & SafeTDose Brands)

• Distributor – Budget Distributors – independent pharmacies, clinics, home health shops, web shops

Confidential Informationwww.healthenterprises.com

Our Partners in Government

Confidential Informationwww.healthenterprises.com

• Seminars – Export Logistics Series, C.G.B.P Series

• Events – Export Expo• Market research:

– International partner searches– Market review – India, Philippines

Confidential Informationwww.healthenterprises.com

• STEP Grant:– Hospitalar, F.I.M.E– Bilingual packaging creation

• Tradeshows:– MEDICA – Arab Health

• Market research/match-making:– Mexico, Brazil, Germany

Confidential Informationwww.healthenterprises.com

• www.export.gov • Gold Key:

– Ecuador, India, Philippines, New Zealand, South Africa (in 2013)

• Tradeshows/events:– Assistance/marketing/matchmaking @ MEDICA

(F.U.S.E.), Arab Health, Hospitalar– Catalog shows

Confidential Informationwww.healthenterprises.com

• Commercial News USA• Webinars• Collaboration:

– Industry Trade Advisory Committee on Small & Minority Business, “ITAC 11”

– Massachusetts DEC (District Export Council)

Confidential Informationwww.healthenterprises.com

Results

• Distribution in 60+ countries• Awards:

– Commercial News USA Consumer Goods “Exporter of the Year”

– M.A.I.B. “Ambassador’s Award”– President’s “E Award”

Confidential Informationwww.healthenterprises.com

Questions?