조직행동론 robbins ob15ge 01장 (1)

7/21/2019 Robbins OB15GE 01 (1)

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7/21/2019 Robbins OB15GE 01 (1)


7/21/2019 Robbins OB15GE 01 (1)


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7/21/2019 Robbins OB15GE 01 (1)


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7/21/2019 Robbins OB15GE 01 (1)


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, @% ! , @% ! ..

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(OB)

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7/21/2019 Robbins OB15GE 01 (1)


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U 1 ;< (Systematic Study of Behavior)

G [ D\' J ] ^ _` a] ^b_P^ cd G % (? ef) g ] h! .

ij k (Evidence-Based Mana ement! EBM)U 1 ;< Sl,mP () .

ij nopq %rs@E _tu ^v .

("ntuition)

U 1 ;<9 ij k w_` xL E y _P z # J+K xy r{| H}_] ~P z # • €&1 ^ ( ut feelin s) &‚ .

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7/21/2019 Robbins OB15GE 01 (1)


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_ƒ% ‹1 'V ! _ƒ% ‹1 'V ! ..

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'V 'V ` m L‹E ! ` m L‹E ! ..

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7/21/2019 Robbins OB15GE 01 (1)


’+V ’+V ($sycholo y)($sycholo y)

“' ”% E f@“' ”% E f@ ,, * –?—P ˜‚E _P V. * –?—P ˜‚E _P V.

r™’+V r™’+V (Social $sycholo y)(Social $sycholo y)

Dš“% #C‚Dš“% #C‚ (( ›‚›‚ )) œ E žK r™V1pq ’+V œ E žK r™V1pq ’+V

Ÿ _P V.Ÿ _P V.

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'V 'V ` m L‹E ! ` m L‹E ! ..

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7/21/2019 Robbins OB15GE 01 (1)


r™V r™V (Sociolo y)(Sociolo y)

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'% P r{|E ;<_P V. ! '% P r{|E ;<_P V. ! ..

£V £V (%nthro&olo y)(%nthro&olo y)

“' r™ €¤E ,_ F, ;<_P V.

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7/21/2019 Robbins OB15GE 01 (1)


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E ,mP “I_K S©1 v¦Œ ª! .

D\ g ('ontin ency varia les) - D\1

(situational factors)! fgh; ( x ) i j h; (y ) k D/ l 8 $DD/ mnop q h;

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D\ gContingency

Variables x y«¬ g A¢ g

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7/21/2019 Robbins OB15GE 01 (1)


¥ 1 ¦ ¥ 1 ¦ §¨ ! §¨ !

D\ gP m g“% –?®! . e |d # ¯@ ° P S ^„ !± ° P ƒ²ƒ^ ³ t ! .

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7/21/2019 Robbins OB15GE 01 (1)


">1 ´µ ¶ ">1 ´µ ¶ ">1 ·\ ¸gu 0'1 "# Š% ">1 ·\ ¸gu 0'1 "# Š%

m $7 !m $7 ! ..

š\ P AŠv SD' „ˆ * ¹ ^ º š\ P AŠv SD' „ˆ * ¹ ^ º » _^„» _^„ ## ·\ P 8¼½89 %rs@ * ·\ P 8¼½89 %rs@ *

K¾E ¿À_P t- Á’'> h! K¾E ¿À_P t- Á’'> h! ..

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% GÂE ‹ "#$% t- % GÂE ‹ "#$% t- ' ™ Ã} º»E ! ' ™ Ã} º»E ! ..

7/21/2019 Robbins OB15GE 01 (1)


Ä – ¶

,Å Æ^ % i

.– AŠv'% 3 ÇŠ

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7/21/2019 Robbins OB15GE 01 (1)


˜ ‚ ! 2 + ˜ ‚ ! 2 +

˜ ‚% ! 2 g‹ ˜ ‚% ! 2 g‹ ÈÉ 2ÊÈÉ 2Ê

AA ËˆËˆÌU1ÌU1 ÍU1 &‚ Î ÍU1 &‚ Î

ƒ 9 2 ^C2% Î ƒ 9 2 ^C2% Î

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7/21/2019 Robbins OB15GE 01 (1)


KÏ 48 CD KÏ 48 CD

ÐÑÒ AŠvŒ MŽ 48Š Ar ÐÑÒ AŠvŒ MŽ 48Š Ar

AŠv% ‰t9 Œ KÏ„ˆ' s AŠv% ‰t9 Œ KÏ„ˆ' s

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7/21/2019 Robbins OB15GE 01 (1)


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Œ "# 0'2% Á’ Œ "# 0'2% Á’

Œ m Ñ D\_ "#$| A Œ m Ñ D\_ "#$| A Šv% E ef_tu ,mP GÂ' Šv% E ef_tu ,mP GÂ'

E >3, mP V. E >3, mP V.

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7/21/2019 Robbins OB15GE 01 (1)


ÓÌ' – F $¿M` ÓÌ' – F $¿M`

23_P ~Ôd ÓÌ 23_P ~Ôd ÓÌ

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Ø g t ! Ø g t ! .. "#$|Œ AŠv% Ú%2E $¿_K – ÛÜ| "#$|Œ AŠv% Ú%2E $¿_K – ÛÜ|

tu , ! tu , ! ..

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% GÂE ‹ "#$% t- % GÂE ‹ "#$% t- ' ™ Ã} º»E ! ' ™ Ã} º»E ! ..

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7/21/2019 Robbins OB15GE 01 (1)


ÝY1 D\ ¶ ÝY1 D\ ¶

Œ ÞE F, S! ;_K Ì¢, ! Œ ÞE F, S! ;_K Ì¢, ! .. "#$9 AŠv ßž à?1 ÆD ¶) á cÜ "#$9 AŠv ßž à?1 ÆD ¶) á cÜ

!! .. ÝY1 D\ d) "… P ;2 ÝY1 D\ d) "… P ;2 ## $Y2 * e $Y2 * e

f · &2 âE KÔ, ! f · &2 âE KÔ, ! .. Œ [ã äàª _P Š% Ä Œ [ã äàª _P Š% Ä ,, ## – ¿À_P º – ¿À_P º ## J+K – åæ J+K – åæ

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% GÂE ‹ "#$% t- % GÂE ‹ "#$% t- ' ™ Ã} º»E ! ' ™ Ã} º»E ! ..

7/21/2019 Robbins OB15GE 01 (1)


ê¼ëì ¸_ ê¼ëì ¸_

ê¼ëì % ž * í7 ê¼ëì % ž * í7 ê¼ëì % €1 "#$ () – ê¼ëì % €1 "#$ () – !!

** +îï ºðpq AŠvE ñK Y ?—P+îï ºðpq AŠvE ñK Y ?—P

Œ Þ'P ×ïò ! Œ Þ'P ×ïò ! ..

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% GÂE ‹ "#$% t- % GÂE ‹ "#$% t- ' ™ Ã} º»E ! ' ™ Ã} º»E ! ..

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7/21/2019 Robbins OB15GE 01 (1)


AŠv% ¸' ó “% çâE –ô] ^v_P AŠv% ¸' ó “% çâE –ô] ^v_P õqö ˜ ‚% Ú÷ rŠ' Š P ø^ ³K ÝÜ“! õqö ˜ ‚% Ú÷ rŠ' Š P ø^ ³K ÝÜ“!

P %N !P %N ! .. XÌ /% Y×Œ ù> ú ƒ ¸) g tu ,é! XÌ /% Y×Œ ù> ú ƒ ¸) g tu ,é! ..

>q AŠv|% mI Š ?“Œ û K ! >q AŠv|% mI Š ?“Œ û K ! .. ˆIF% ºð –P üqý çâE Y?®! ˆIF% ºð –P üqý çâE Y?®! .. AŠv|Œ > K‹S S! ¸' ó% þÿE w ? ! AŠv|Œ > K‹S S! ¸' ó% þÿE w ? !

..

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7/21/2019 Robbins OB15GE 01 (1)


@1 ÇŠ "% 2 @1 ÇŠ "% 2

@1 ÇŠ " " …F% ° E ð @1 ÇŠ " " …F% ° E ð @1 V P @1 P @1 V P @1 P

, Œ è ^ ;<, Œ è ^ ;< AŠv% I S! – F, $Ì% K 2' AŠv% I S! – F, $Ì% K 2'

S`é D\E ?—P œ E ;< S`é D\E ?—P œ E ;<

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7/21/2019 Robbins OB15GE 01 (1)


+1 F +1 F

+1 ½ n± P+1 ½ n± Ph ïP IE † q _P D\E T !h ïP IE † q _P D\E T ! ..

n{ +1 F ^P ] c g ª! n{ +1 F ^P ] c g ª! ..

P +1 ½ qM AŠv|E t) +^P +1 ½ qM AŠv|E t) +^E Ç2_` Ã_K !E Ç2_` Ã_K ! ..

"#$|Œ +1pq °- 2, !"#$|Œ +1pq °- 2, ! ..

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7/21/2019 Robbins OB15GE 01 (1)


>?h >?h Ž ß % Ž ß % ÎvE 45 ! ÎvE 45 ! ..

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G Îv* ?r

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HI Îv* K. +* K. GH* x yz

Îv* +* N{

G Îv* |'i t}~t* PI P* o•<2* €;<2

HI Îv* K. KT* K. S

Îv* ‚ƒ* ‚„ ES

G Îv* …5P b* †v‡#ˆ* ‰12* Š5

HI Îv* ‹Œ Ž#ˆ* 7* ‘TP 5w* ’:P “$

Îv* ( ”D7* h{ –

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7/21/2019 Robbins OB15GE 01 (1)


Copyright © 2013 Pearson Education

! ("n&uts)("n&uts)! Œ G ¯2 Œ G ¯2 ## HI HI

< * . – â '@ < * . – â '@ E t_P ! gq < E t_P ! gq <

2h!2h! ..

! HI% < 9 () * =Ê HI% < 9 () * =Ê à Ž Œ MŽ HI ÿ à Ž Œ MŽ HI ÿ 2h - •b 6 Ñ! 2h - •b 6 Ñ! ..

! % < 9 .–P ?“' % < 9 .–P ?“' " 1¶, " 1¶,

P Y-' – P Y-' – ## J+K W' J+K W' ÿ2~d ÿ2h! ÿ2~d ÿ2h! ..

G Îv* ?r* stu7v* EwD

HI Îv* K. +* K. GH* x yz

Îv* +* N{

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>?h Ž ß % >?h Ž ß % ÎvE 45 ! ÎvE 45 ! ..

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7/21/2019 Robbins OB15GE 01 (1)



! '@ '@ ($rocesses)($rocesses)! g % rÿ g % rÿïdïd ## ! qÄ8P ( 1 ! qÄ8P ( 1

rÿ ï ) g ! rÿ ï ) g ! ..

! ! qÄ8P % s' ! qÄ8P % s'GG ## HI * 7÷”E „ HI * 7÷”E „

| LP ! | LP ! ..

! G Îv% ! qÄ8 P G Îv% ! qÄ8 P 2' Ž2' Ž ## YY ## ^b^b

* %rs@ * %rs@ ##

! HIÎv P %r¨XHIÎv P %r¨X ## +w+w"" ## ›‚' @O * çâ' # D ›‚' @O * çâ' # D! Îv% ! qÄ8 P 1 Îv% ! qÄ8 P 1

$v + * –% $ â $v + * –% $ â Ã h!Ã h! ..

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G Îv* …5P b* †v‡#ˆ* ‰12* Š5

HI Îv* ‹Œ Ž#ˆ* 7* ‘TP 5w* ’:P “$

Îv* ( ”D7* h{ –

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>?h Ž ß % >?h Ž ß % ÎvE 45 ! ÎvE 45 ! ..

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7/21/2019 Robbins OB15GE 01 (1)



! 7÷ 7÷ (/utcomes)(/utcomes)! 7÷ Œ P ef 7÷ Œ P ef

% D ~P Á’ g|q % D ~P Á’ g|q `² !± g|qM # `² !± g|qM #

CE ÛP!CE ÛP! ..

! G Îv% 7÷”Œ ‰t9 G Îv% 7÷”Œ ‰t9„ˆ„ˆ ## 'Š2''Š2' ## ?Ë?Ë

* % â p * % â p

&& ##

! HIÎvŒ ¶H‚' & HIÎvŒ ¶H‚' &22 ## Îv% 7÷”qP Îv% 7÷”qP

-k1 g ' 2' -k1 g ' 2'Þ &2 â h!Þ &2 â ‹h!

7÷

G Îv* |'i t}~t* PI P* o•<2* €;<2

HI Îv* K. KT* K. S

Îv

* ‚ƒ* ‚„ ES

1-30

Ž ß % Ž ß % ÎvÎv

8

조직행동론 robbins ob15ge 01장 (1)

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